Protect the blue magpie! Dedicate 8 years to create the success of organic tea

According to a report from a tea knowledge website, Taiwan's annual tea production value is close to 10 billion yuan. Many tea sellers are selling tea in fear, but some people have only 30 yuan left. He is Huang Baijun, the founder of the organic tea brand. Because he hopes that tea farmers will cultivate without pesticides to protect the local ecology, he spent 8 years and borrowed millions. Finally, he finally came to fruition. Not only did the brand become famous, but its revenue has exceeded 10 million. Now let's take a look at his story.

Build a pot of good tea, smell the fragrance overflowing, into the throat smooth back sweet. Taiwanese love tea, and the annual value of tea is nearly 10 billion yuan, but some people have lost their fortune because of selling tea.

With a smile on his face, he greets visitors warmly. He is Huang Baijun, founder of organic tea brand. He once worked in the Wild Bird Association. In 2012, he took over the guidance of unemployed tea farmers in Pinglin Mountain area of New Taipei City and became an environmental commentator. However, due to the opportunity, he opened the door to protect the environment.

Brand founder Huang Baijun said,"We once found that we brought consumers up the mountain. Although we farmers feel that this is a very meaningful thing, but once the consumer leaves, it seems that it has nothing to do with his life.So we want to ask, can we through a way, let tea farmers 'life production and conservation is related, because it is a bird association, so there is bird tea."

There are a few conservation species of Taiwan blue magpie in the local area, they do not chew tea, will eat tea insects, so spraying pesticides, will bring them chronic damage, Huang Baijun began to lobby local tea farmers, using pesticide free contract, and two to three times higher than the market price to buy tea, did not expect everywhere hit a wall, in 2013 only three tea farmers nodded to cooperate, although successfully got the first order, but the vendor ran away, so that he could not explain to the tea farmers, owed a butt debt.

Huang Baijun said,"I was very nervous at that time, so I quickly asked my lawyer's senior, this kind of lawsuit will take about 3~5 years, I heard scared, think this can't, at that time in the doctoral class, also in school, I just want to say that I used student business loans, student loans to buy the 800 jin tea."

After Huang Baijun borrowed 2 million yuan to buy tea, in order to market, set up the company, in order to persuade more tea farmers to join, capital loan by loan, even the employee salary can not be issued, his deposit left 30 yuan, but he still goes up the mountain every day to visit tea farmers, tea farmers are also moved by Huang Baijun's sincerity, now there are 15 tea farmers willing to cooperate.

Liang Chin-fu, a tea farmer, says,"They are also very sincere in finding tea farmers to make this organic tea. Of course, the initial profits will naturally be affected, and then they may gradually begin to stabilize."

Acknowledging Huang Baijun's philosophy, the third generation Liang Jinfu took his tea garden, which had been inherited for nearly a hundred years, to gamble with him. Because organic farming with higher costs was prone to pest losses, plus the high price of organic tea, whether it could be sold or not was a problem at first. Fortunately, the god of luck did not forget Huang Baijun.

Huang says,"When the entire team got up again, it probably relied on the so-called enterprise contract just now. That enterprise contract also slowly stabilized the revenue."

Huang Tian did not pay the price. Huang Baijun, who was selling tea everywhere at that time, actually got the cooperation from the store foundation. Therefore, with the cooperation of enterprise adoption contract and tea purchase, he successfully opened up his popularity. Up to now, 25 enterprises including Hon Hai, Citigroup and Global Life Insurance have been contract partners, and even achieved good results of collecting tens of millions of yuan annually.

Now walk into the Pinglin Mountain area, the huge mountain forest tea garden, you can still hear the crisp and loud blue magpie bird call, the breeze gently blowing, the smell of tea, it is comfortable. Huang vowed that he would continue to work hard and look forward to starting from Pinglin and spreading the spirit of sustainable management throughout Taiwan.