How is the Chinese wolfberry market in 2017? Let's see what the industry says!

Over the past few days, Chinese wolfberry trading is slow, the market is in the doldrums, and growers shout one after another. The industry holds different views on the development of Chinese wolfberry industry in the future.

Some people say that the planting area of Chinese wolfberry is too large, the output is too much, and the supply exceeds the demand.

Some people say that although the upstream market of Chinese wolfberry is in the doldrums, the downstream consumer market is still hot. On November 11 alone, Bai Ruiyuan sold more than 15 million yuan, and the future market is unlimited.

Some people say that affected by the rise in domestic cotton prices, most farmers in Xinjiang have begun to grow cotton again, who still grows Chinese wolfberry. However, according to the prediction of experts, the current market is difficult to understand by Xinjiang cotton transport capacity, at the same time, textile enterprises have replenishment demand, resulting in spot prices rising slightly. However, the international competitiveness of cotton yarn continues to decline, while the downstream cotton market situation is not optimistic. Prices are strong in the short term, but still confused in the long run.

Some people say that in any case, growing Chinese wolfberry is more cost-effective than other cash crops. As long as the quality is good, good Chinese wolfberry can still be sold at a good price!

This reminds me of the scenes in the development of Chinese wolfberry industry. From the reform and opening up to 2003, the Chinese wolfberry industry experienced three ups and downs, and then developed strongly. During this period, some dug Chinese wolfberry trees, some planted Chinese wolfberry trees, some mediocre, some "overnight rich", in the final analysis, no matter what the market, as long as you insist on growing Chinese wolfberry, there will always be a harvest, and the return of Chinese wolfberry is richer than other economic actions. Because Chinese wolfberry is a health industry, sunrise industry, livelihood industry, ecological industry, is an indispensable poverty alleviation industry in the northwest region.

[causes and measures]

The reason for the current downturn in the Chinese wolfberry market is not the problem of oversupply, but the following problems:

First, the Chinese wolfberry industry is a low-threshold, low-requirement industry, as long as you want to enter basically everyone can, resulting in everyone's products remain in the primary stage, product competitiveness is too weak.

Second, whether engaged in Chinese wolfberry growers, base owners, trading companies, just blindly follow suit, lack of product innovation.

Third, most of the quality of Chinese wolfberry stays in the pollution-free stage, so it is difficult to improve the bargaining power of Chinese wolfberry in the market.

Fourth, the lack of branding. At present, most Chinese wolfberry is mainly in bulk, no grade, no image, lack of premium capacity.

Therefore, the downturn of the Chinese wolfberry market is not because of the large output, but because of the human problem. If you want to get rich in the Chinese wolfberry industry in the future, you need to do the following:

First, increase the investment in the cultivation of organic wolfberry to solve the quality problem from the source.

Second, strengthen product innovation, especially in deeply processed products to improve the added value of Chinese wolfberry.

Third, accelerate the branding process of Chinese wolfberry, through brand promotion and influence promotion, improve the brand bargaining power of Chinese wolfberry.

Fourth, use the charm of Internet + + to further broaden or build the marketing channels of Chinese wolfberry.

[market demand]

From the perspective of market demand, the prospect of Chinese wolfberry is still infinitely broad.

First, with the improvement of people's living standards, more and more people begin to pay attention to health care, more people want to eat safe, rest assured, high-quality Chinese wolfberry, this is the general trend.

Second, in recent years, with the strengthening of the propaganda of Chinese wolfberry, more and more people have a new understanding of Chinese wolfberry, and more and more people eat Chinese wolfberry.

Third, according to the Ningxia Inspection and Quarantine Bureau, in the first ten months of 2016, the export volume of Chinese wolfberry increased by 40%, and the international market performed strongly. Wait.

[policy support]

No matter from the perspective of the 13th five-year Plan, or the recent implementation of General Secretary Xi's requirements for desert prevention and control, it is reflected from the side that the state attaches great importance to and strong support for industrial poverty alleviation, the construction of ecological civilization industries, and health care.

In the future, the Chinese wolfberry market in the end, rather than guess, disappointed, wait and see, it is better to be down-to-earth, play their own role in the Chinese wolfberry industry chain, do what they should do! Don't wait until others are "rich", you are still hesitating!