Let "agriculture, rural areas and farmers" take advantage of the "east wind" of the Internet

At present, with the "east wind" of the Internet, many industries, including agriculture, are glowing with new vitality. With the combination of traditional and modern, offline and online coordination, the vast rural areas have found a good way to develop and get rich.

How to expand and take this new road? The executive meeting of the State Council held on October 14th deployed to speed up the development of rural e-commerce and promote consumption and benefit the people's livelihood by strengthening new business type. The meeting held that the organic combination of physical stores and e-commerce will create a superposition effect between the real economy and the Internet, which will help promote consumption, expand domestic demand, promote agricultural upgrading, rural development, and increase farmers' income.

How effective can rural e-commerce be? Take Jixi County, Anhui Province as an example. In March 2014, the local government launched the country's first private customized farm project, "gathering Land". Users can receive vegetables and fruits produced by the land every month as long as they order a certain amount of land in advance, and travel to the local accommodation for free. The project was released in just 5 days, clicked 500 million times, participated in the purchase of more than 3500 people, sold land of 465 mu, 2.28 million yuan, and farmers increased their land income by more than 2000 yuan per mu.

Rural e-commerce can not only benefit agriculture, rural areas and farmers, but also promote their own development. For example, the sandy melon seeds produced by Shandong Sandy Food Industry Co., Ltd. are products with local characteristics. the company's online flagship store had sales of nearly 4 million yuan last year, and online sales are expected to exceed 5 million yuan this year, making it a forerunner for traditional agricultural enterprises to enter e-commerce.

Practice has proved that e-commerce has brought great opportunities for the development of agriculture, rural areas and farmers, and the "Internet +" model has injected new vitality into China's economy. As long as it meets the needs of economic and social development, we should persevere.

This year's government work report proposes to "speed up the transformation of the mode of agricultural development". The "opinions of the State Council on vigorously developing e-commerce and speeding up the cultivation of new driving forces for the economy" issued in May this year proposed that it is necessary to "strengthen the integrated development of the Internet and agriculture and rural areas, introduce modern management concepts and methods such as industrial chain, value chain, and supply chain, study and formulate opinions to promote the development of rural e-commerce, and introduce policies and measures to support it." With the support of the government, rural e-commerce has a broader prospect.

This executive meeting proposed to create a good environment for online consumption, crack down on illegal activities such as the online sale of fake and shoddy commodities, and encourage entrepreneurship and employment through the Internet. This not only provides support and guarantee for the current raging "mass entrepreneurship and innovation", but also creates conditions for the training of rural e-commerce talents.

The story of "Prince of cut Cake" Adili realizing his dream with the help of the Internet warms and inspires many people. The Uygur youth and his university classmates operate Xinjiang cut cakes online. After more than a year of operation, he has become the leading seller in sales and ranking on Taobao. He not only realized his dream of "serving and developing his hometown", but also realized his personal entrepreneurial dream. There are many people with dreams like Adili in real life. And hand in hand with the Internet, to become an e-commerce, is a way to approach and realize the dream.

When hundreds of millions of farmers step onto the new stage of the "mass entrepreneurship and innovation" through "touching the net", "agriculture, rural areas and farmers" will certainly take advantage of the "east wind" of the Internet to reap fruitful results in the fields of hope.