"Internet +" promotes the leaping development of modern agriculture

"Internet +" is a fusion of new things and traditional industries; "Internet + Agriculture" is a brand-new change; in the context of "Internet", we should speed up the cultivation and support of a group of new farmers who understand both the Internet and agriculture.

At the 19th China (Langfang) Agricultural products Fair recently, "Internet +" became the theme of many summit forums and special lectures. Experts believe that "Internet + agriculture" is essentially the use of Internet thinking and modern agricultural technology to transform traditional agriculture, realize the digitization and online development of "agriculture, rural areas and farmers," and promote the development of modern agriculture.

"I think it is a very good time to introduce the Internet of things technology to promote the innovation and reform of agricultural technology." Chen Dongmin, dean of the Institute of Technology of Peking University, believes that there are many major challenges in promoting the Internet of things in agriculture, which need to be further studied in the agricultural business model to make the industry move healthily.

Li Daoliang, a professor at China Agricultural University, believes that the essence of "Internet + agriculture" is how to turn agriculture into online and digital, and the essence is through the Internet and the production factors of agriculture. such as land, fertilizer, seeds, science and technology and other unified optimal allocation to form a new format. This new form of business must be a brand-new change to the traditional agricultural mode of production, operation, management, service, farmers' way of life and organization.

"Internet + 's agriculture is the reallocation and combination of elements, which involves the main body, that is, farmers and enterprises, resources and land, capital and finance, market and information, technology and talent, and system." Li Daoliang believes that because "Internet + agriculture" must be a negation of the past system, if there is no negation, the past tradition cannot be broken, so the essence should be innovation and thinking.

However, Li Daoliang pointed out that now "Internet + agriculture" is doing a very good job in cities, but many IT enterprises feel that they have almost no concept of agriculture. If these people enter the industry as the main force, coupled with the dispersion of farmers' management, and do not understand enough about demand, there will be a series of problems.

"Internet + Agriculture is a combination of new things and traditional industries, so it must be a systematic problem. Its biggest problem is usually the barrel effect, and the shortest board determines the whole level." 'We must find an entry point to achieve a profit model, 'Mr. Li said.

"what is more essential is the business model. In order to do a good job in 'Internet + agriculture', we must ensure that the government will win the hearts and minds of the people, enterprises will make profits, and farmers will get tangible benefits. " Li Daoliang said.

"the large amount of investment required has also affected the promotion of information technology in the rural areas of our province." Zhang Wenjun, inspector of the Department of Agriculture of Hebei Province, said that at present, most of the agricultural Internet of things products are R & D products, the cost is high, large IT operators should be encouraged to enter agriculture. At the same time, it is also hoped that agricultural Internet of things products can be included in the agricultural subsidy series to promote the development of this industry.

At the same time, "it is very important to cultivate information-based talents, and it is necessary for university scientific research institutes to promote personnel training at this time." Li Daoliang said that farmers should be turned into a profession, not as an identity.

Wang Xiaobing, deputy director of the Market and Economic Information Department of the Ministry of Agriculture, said that in the context of the "Internet," new farmers are emerging, but their ranks are not large and their strength is not yet strong. We should speed up the cultivation and support of a group of new farmers who understand both the Internet and agriculture, help them become the main force in the agricultural industry, and lead farmers to increase their income and become rich.