It is difficult to sell broccoli. Farmers' brokers take the lead.

Under the influence of continuous overcast and rain, the quality of broccoli in autumn and winter this year is not high, the price has dropped, and it has been difficult to sell in many places. A few days ago, the reporter came to the fields of some big growers in Rudong High-tech Zone and found that the sale of broccoli here was coming to an end. They said that it was the local farmers' brokers who took the lead to help everyone solve the sales problem.

Liu Xiaohong is a villager of Group 3 in Sanhe Village, Rudong High-tech Zone. His family grows 100 mu of autumn and winter broccoli. With the help of farmer broker Zhang Yong, he has sold more than 40 tons since mid-October. Liu Xiaohong told reporters that because of the poor quality of broccoli, it can only be sold for one yuan per jin, and without Zhang Yong, the vegetables they grow cannot be sold.

Zhang Yong, a farmer broker in Zhoudian Village, Rudong High-tech Zone, has been engaged in vegetable marketing for more than a decade and maintained normal contact with many sellers in other places. however, he also encountered difficulties in selling broccoli in autumn and winter. Zhang Yong said helplessly: although more people come to pull vegetables than last year, the customers are basically not fixed, pulling a car to rest for a few days do not come to pull, mainly because of the quality of broccoli is not satisfied, the market is also unsalable.

In previous years, broccoli is very popular in the market in autumn and winter, especially in winter, the price of broccoli is always going up. Zhang Yong can guarantee the sales of more than 2000 mu of broccoli around as long as he supplies a few big customers. The poor quality affected the market sales situation, and Zhang Yong was also very upset about this. In order to help growers sell broccoli and mobilize the enthusiasm of surrounding farmers to plant, he strengthened his communication with Shandong, Zhejiang, Su Xichang and other non-local customers. The price went down to benefit customers, not only from more than a dozen merchants in the past, but also increased more than 20 sales customers at a time, but also through small batch and multi-batch shipments, the sales volume reached 1000 tons. It ensures the sales of growers. Now, more than 2000 mu of broccoli planted around Zhang Yong's purchase site have been sold.

Similarly, in Tianxing Village, Rudong High-tech Zone, Ji Qinshan, a farmer's agent, is also very busy. For two months in a row, he has sold 800 tons of broccoli.

This year, Ji Qinshan and surrounding farmers implemented order planting, with an order planting area of 600 mu, which reassured these farmers. however, this brought more pressure to Ji Qinshan. Fortunately, he has a cold storage that can store 30,000 kilograms of vegetables, which gives him a space to deal with market sales while doing everything possible to organize export.