Founder of Earth Pig No.1

Pig is a common kind of poultry in life, almost every family has breeding, and when it comes to native pig, many people will think of native pig one, who is the founder of native pig number one?

Who is the founder of Earth Pig No.1?

The founder of Earth Pig No.1 is Chen Sheng. Born in a small mountain village in Zhanjiang, Guangdong, he was admitted to Peking University in the college entrance examination. after graduation, he was dissatisfied with the system life. He quit his job to set up stalls, raise chickens and pigs. Now he is the founder of Tiandi No. 1 and No. 1 native pig, worth more than 10 billion yuan, and is known as the "pork king" by netizens.

Second, why is Chen Sheng the founder of Earth Pig No.1?

Chen Sheng was born in Guanhu Village, Suixi County, Zhanjiang, Guangdong Province. In 1980, Chen Sheng received an admission letter from the School of Economics of Peking University, and he was about to go to the capital Beijing to attend university, which was breaking news for the local countryside.

In 1984, Chen graduated from Peking University and was assigned to the General Office of the Guangzhou Municipal CPC Committee to become a civil servant. Two years later, he was transferred back to the Zhanjiang Municipal CPC Committee office. Seemingly smooth wind and water of the iron rice bowl, Chen Sheng can not sit still! 9 with the rapid heating up of the sea frenzy in the 1990s, Chen Sheng decided to resign as a civil servant and go into business.

After resigning, Chen Sheng was determined to start a small business! Set up a stall to sell vegetables! In the summer of 1991, Chen Sheng contracted more than 100 mu of vegetable land and planted vegetables transported to the north. He heard that there was an old farmer in Lianjiang, Guangdong, who had a high yield and high price for growing vegetables and made a special trip of dozens of kilometers to ask for advice. In less than a year, he made a profit of 60 to 700000 yuan.

Later, Chen Sheng also sold liquor, sold houses and sold drinks, and his business went smoothly. When selling liquor at the beginning of the period, we bought bulk rice wine directly from farmers, and the production capacity could reach several times that of the factory with an investment of 50 million. Then turn the finished wine into supplied materials for processing, renting factories and facilities. As his products quickly entered and occupied the market, he later had his own factory and completed the accumulation of the original capital.

At that time, the pay of civil servants was not as good as it is now, Chen Sheng said. "at that time, several of our friends graduated from famous schools, but their income in the office was very low. We never close the door when we sleep. Why? It is because there is nothing worth thinking about, nothing of value to take. He was so poor that he had no choice but to go to sea to fight. "

When Chen Sheng's career was in full swing, he chose to dabble in a wider field! in January 1997, Li Peng, then premier of the State Council, visited Zhanjiang and asked for a bottle of Shanxi aged vinegar and a bottle of Sprite. In this way, it became popular in Guangdong to exchange Sprite with aged vinegar at the banquet, and it was named "Li Peng No.1".

Chen Sheng, who is in the beverage business, found a waiter and tasted the "Li Peng No.1". It tasted good and felt very promising. After studying for a month and a half, Chen Sheng finally produced a vinegar drink and named it "Tiandi No.1".

On July 2, 1997, Tiandi No.1 was officially put into production. Just listed on the market, supply falls short of demand, positioning in food drinks, advocating the concept of healthy food has been widely praised. Although there is something wrong with the taste and the production capacity is limited, 500 bottles per hour. But Chen Sheng said that Tiandi No. 1 made a profit in three months.

On September 12, 2002, Guangdong Tiandi No.1 Beverage Co., Ltd. was officially established. Chen Sheng continued to dig into the field of vinegar beverage. Today, after 20 years of development, Tiandi No.1 has become the largest vinegar beverage manufacturer in the country and a leader in the vinegar beverage industry. At present, it has 45 national patents, including 9 invention patents, 16 utility model patents and 20 appearance patents. Market sales and brand reputation are at the top of the nearly 200 vinegar beverage brands in the country.

On August 20, 2015, Chen Sheng sounded the opening bell, and the first Tiandi officially listed the new third board! Two months after Tiandi landed in the capital market, the company reported net profits of 314 million, 253 million and 442 million in 2013, 2014 and 2015, respectively. Chen Sheng is worth more than 10 billion yuan, making him the second richest man in the new third board.

Both sides of the Pearl River have cultivated a number of nationally renowned beverage brands, Jianlibao, Zhujiang Beer, Wang Laoji. "Pearl River Water" has always been the pride of Guangdong people. Now, when people mention "Pearl River Water", they will naturally think of another rising national brand, that is vinegar beverage-Tiandi No.1.