The protection of online shopping consumption in rural areas should not be ignored.
With the rapid development of rural e-commerce, the major online shopping platforms have expanded their business to rural areas, and the proportion of farmers' online shopping has gradually increased, but the various problems of farmers' online shopping consumption and rights protection have also begun to highlight.
Online shopping is different from the traditional sense of shopping, because most farmers lack the necessary legal knowledge, coupled with the need to pay more time and cost to safeguard their rights and interests, so most rural consumers are more inclined to admit losses after the infringement of their consumer rights and interests and do nothing in silence. Even some bad merchants "watch people serve food", and the quality of goods sent to remote rural areas is inferior to that of similar goods.
Rural online shopping consumers are vulnerable groups, more vulnerable to fake and shoddy goods, more likely to fall into the "consumption trap", but also need to be protected by consumption rights. On the one hand, we should, through various forms, help farmers identify online shopping traps, carry out publicity on the knowledge of online shopping in rural areas, establish the concept of safeguarding rights, and enhance the awareness of self-protection; on the other hand, we should also be based on the reality of rural areas and try our best to solve the difficulties existing in safeguarding farmers' rights. strive to make the masses who safeguard their rights run less, make it difficult, benefit early, and benefit more.
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