The Ministry of Agriculture will use big data to regulate agricultural production and consumption

Xinhua Beijing, November 26th (Reporter Guo Yujing) Wang Xiaobing, deputy director of the Market and Economic Information Department of the Ministry of Agriculture, said a few days ago that China's agricultural e-commerce is developing rapidly, but the bottlenecks and pain points have become increasingly prominent, and it is necessary to cultivate a variety of subjects in the future. make good use of the e-commerce platform big data, regulate the production and consumption of agricultural products, and build an agricultural big data system.

At the special event "Teng Plan" of the 2015 National Electronic Commerce Innovation Promotion Conference held here, Wang Xiaobing introduced the four characteristics of rural e-commerce in China: first, agricultural e-commerce in the central and western regions is spreading out; poor areas achieve rapid development with the help of the Internet; second, rural e-commerce is extending from transaction to production and consumption. Third, agricultural e-commerce is developing from dry agricultural products to fresh agricultural products, agricultural means of production and sightseeing agriculture are expanding in an all-round way; fourth, a variety of rural e-commerce models are constantly emerging.

Wang Xiaobing said that in 2014, the number of agriculture-related e-commerce reached 3.1 million, and the online retail sales of agricultural products exceeded 100 billion yuan. Although rural e-commerce has developed rapidly and has great potential, the bottleneck has become increasingly prominent. In 2014, e-commerce sales of agricultural products accounted for only about 3% of the country's agricultural sales, which is still 7 percentage points lower than the proportion of online retail sales accounting for about 10% of the country's total retail sales of consumer goods.

Wang Xiaobing believes that speeding up the development of agricultural e-commerce is an important way to form agricultural big data and reflect the value of data. Data has become a national basic strategic resource. Agricultural e-commerce has a great impact on agricultural production, circulation and consumption. It is not only an important channel for obtaining agricultural data in the information age, but also an important platform for using data to directly regulate production and consumption. It is an important component of the agricultural big data system.