Internet + 's road to the upgrading of traditional Chinese medicine industry

At the opening session of the 12th National people's Congress, Premier Li Keqiang proposed to "formulate an action plan for 'Internet +'. The premier stressed that" standing in the tuyere of 'Internet +' and complying with the trend will make China's economy fly. "

What is "Internet +"?

"Internet +" refers to the cross-border integration of information and communication technology with various industries on the basis of the Internet platform, that is, "Internet + traditional industry = Internet professional industry".

Why does "Internet +" make China's economy fly?

The Internet has the characteristics of breaking economic asymmetry and reducing transaction costs. It is not subverting traditional industries, but upgrading.

Traditional Chinese medicine, also known as Han medicine, is the precious wealth of the Chinese nation, and as the "quintessence", it has always been an advantageous industry; but in the traditional Chinese medicine industry, there are some problems, such as "lack of information navigation, serious imbalance between production and marketing, sharp rise and fall in prices, layer by layer price increases in intermediate links, and proliferation of fake and shoddy", which have seriously restricted the development of traditional Chinese medicine industry.

And how on earth should the traditional Chinese medicine industry be combined with the Internet in order to take advantage of the wind?

The first move: Internet + traditional Chinese medicine trade

The traditional Chinese medicine industry is the same as other traditional industries: the transaction is nothing more than "procurement" and "sales", but these two sides are often subject to "interpersonal, geographical and time" and many other restrictions, thus restricting the development of the whole traditional Chinese medicine industry.

As an enterprise, "finding high-quality suppliers, controlling raw material costs, controlling inventory and product market share through price rises and falls" and so on, each link is very important, but it is beset with difficulties. it often takes a lot of manpower, material resources, financial resources and time to solve. As individuals, it is extremely difficult to solve many problems, such as the control of industry information, the expansion of sales channels and the conquest of dark procurement.

It is precisely in the case that "both enterprises and individuals have to face many difficulties", the Internet has a great advantage to break through the layers of peaks. Through information technology, the Internet, from offline to online, from enterprises to individuals, makes the transactions of traditional Chinese medicine transparent, standardized and diversified, so as to speed up the spot circulation of traditional Chinese medicine and promote the development of industrial economy.

The second move: Internet + traditional Chinese medicine finance

"lack of funds" is a common and thorny problem in any industry, and "funds" is a solid guarantee for smooth transactions and industrial expansion. However, due to the characteristics of the traditional Chinese medicine industry and price fluctuations and other factors, it is difficult to obtain financial support from banks or loan companies, which is also an important factor in the slow development of the traditional Chinese medicine industry.

Recently, under the influence of "Internet +", P2P financing of traditional Chinese medicine has also surfaced.

P2P financing is a new business model, which aggregates a small amount of money through the Internet and then lends it to people who need it.

In the past two years, with the improvement of the influence of the Internet in various industries, P2P is gradually replacing the form of local pledge such as banks and micro-loan companies, and has directly become a mode in which free investors from all over the country choose the loan relationship and time limit independently, which not only meets the needs of individual funds, but also improves the utilization rate of social idle funds.

From rejection to hugging, traditional pharmaceutical giants are also quietly changing.

At present, the attitude of some traditional pharmaceutical companies towards the Internet to pharmaceutical e-commerce has changed from initial rejection to acceptance and embrace, and the change of this concept has created a better tomorrow for the combination of traditional Chinese medicine and the Internet.

Under the background of "Internet +", Kangmei Pharmaceutical, the leader of traditional Chinese medicine, is also accelerating the layout and constructing the grand strategy of the whole industry chain of traditional Chinese medicine. Kangmei traditional Chinese medicine network e-medicine valley bulk trading platform, as an important part of Kangmei Pharmaceutical's implementation of the "whole industry chain strategy of traditional Chinese medicine", provides the first basic trading service in the upstream circulation of traditional Chinese medicine. with "spot trading of traditional Chinese medicine, spot listing trading, bidding and auction trading, e-loan trading" four business models to provide customers with a variety of Chinese medicine purchase and sale service channels and financial support of the traditional Chinese medicine industry.

By 2015, E Pharmaceutical Valley has successively set up 13 regional service centers and more than 300 secondary service outlets in major producing areas of traditional Chinese medicine, such as Bozhou in Anhui, Anguo in Hebei, Puning in Guangdong, Yulin in Guangxi, and Longxi in Gansu Province. and gathered more than 600 million Chinese medicine merchants and more than 600 large pharmaceutical enterprises from the physical market of traditional Chinese medicine in these areas, they traded through the e-medicine valley platform, online and offline physical delivery. Quickly complete the purchase and sale of medicinal materials.

Up to now, the e-medicine valley platform is very popular in the traditional Chinese medicine market. At present, the average daily transaction volume of the platform has reached 2 billion, and the total financing volume of e-loan has also reached 46 million yuan. It has been revealed that in the future, E-Pharmaceutical Valley will focus on improving the operation norms and service quality of the platform, so as to promote the development of the industry and expand social influence.