We need to correct the name of "made in China" dairy products.

A few days ago, the China Agricultural Reclamation Dairy Alliance was announced in Beijing, which marks the re-emergence of agricultural reclamation in the dairy industry closely related to people's lives. Through collective development, standardized production and large-scale operation, it provides consumers with more high-quality, safe, fresh and nutritious dairy products and enhances the status of national dairy industry in the hearts of Chinese people.

We want to correct the name of "Made in China" dairy products

"China's dairy industry is facing the problem of scale and efficiency, and also facing the problem of how to further improve the quality of dairy products and the confidence of Chinese consumers, which is both a challenge and an opportunity. The establishment of the China Agricultural Reclamation Dairy Alliance is to enable agricultural reclamation dairy enterprises to realize group management, to maintain the Chinese dairy market with the scale and resource advantages of agricultural reclamation and agricultural modernization means, to improve the status of the national dairy industry in the eyes of the Chinese people, and then to enlarge and strengthen the national dairy industry." At the establishment site of China Agricultural Reclamation Dairy Alliance, Wang Shoucong, director of Agricultural Reclamation Bureau of the Ministry of Agriculture, told reporters.

So, what are the advantages of farming in the dairy industry? Why did farmers choose to establish a dairy alliance at this time? For bigger and stronger national dairy industry, what considerations do agricultural reclamation have?

What are the advantages of farming?

_It laid the foundation for China's dairy industry in the past and leads the modernization of dairy industry today

"The agricultural reclamation system played a key role in laying the foundation of the dairy industry in New China." Gu Chengji, secretary-general of the China Dairy Association, said that in the early 1950s, China had only 120,000 cows, and the supply of milk was very tight, requiring limited supply by ticket. Under the deployment of the state, the agricultural reclamation system has built milk source bases and dairy processing plants, which have made historic contributions to the smooth start of China's dairy industry.

Through unremitting efforts, China's dairy industry has made great progress. Although it has experienced pains during this period, China's dairy industry has leapt to the third largest dairy producing country in the world and is moving forward from a big dairy country to a powerful dairy country.

At present, China's dairy industry is undergoing profound changes, agricultural reclamation system in dairy farming and improved varieties, pasture mechanization, standardization, scale, dairy industry integration, and dairy processing quality management has always been in the forefront.

It is reported that the mechanization and improved breed degree of dairy farming enterprises in agricultural reclamation system has reached 100%. The dairy cow yield level of Beijing Shounong Group, Shanghai Guangming Group and Tianjin Jialihe Group all exceeds 10 tons. A large number of agricultural reclamation dairy enterprise brands such as Guangming, Sanyuan, Wandashan, Tianyou, Haihe and Yantang occupy a large share in the market and establish a good reputation in the hearts of consumers. Nowadays, the advantages accumulated by agricultural reclamation in technology, improved varieties, quality, brand and collectivization continue to play an important role in promoting the modernization of China's dairy industry.

Why set up a dairy alliance?

_Group operation to build the whole industrial chain, exchange high quality for excellent price, and increase profits with quality

"The establishment of the alliance is to let everyone operate in groups, so that the alliance can truly create value, not only to serve dairy enterprises, but also to safeguard consumer rights and interests, and to be the defender of dairy quality and safety." Through the beneficial exploration of the dairy industry, we will effectively maintain the market." Wang Shoucong said.

At present, China's agricultural competitiveness is weak, agricultural production costs "floor" rise, prices "ceiling" ceiling, agricultural production and efficiency are facing great pressure. China's dairy industry is also facing similar difficulties, scale and benefits do not go, many consumers in the choice of dairy products,"Made in China" dairy products still have certain concerns.

"We have to confront security and integrity issues. Through the establishment of an alliance to promote the reclamation farms, enterprises to achieve group management, jointly safeguard China's dairy market, with our actions to 'Made in China' dairy name." Wang Shoucong said.

According to introduction, after the establishment of the alliance, it will focus on exploring the following fields: first, integrating resources on scale, not only in dairy farming and dairy processing, but more importantly in operation and service, integrating scattered forces through capital operation and industry service; Secondly, we should regulate and control the price to stabilize the market, connect the upstream and downstream of dairy industry by creating an organization of the whole industry chain, and take the way of integrated operation; Third, we should build a safe and honest system, exchange high quality for good price, and increase profits with quality; fourth, we should build a "Chinese agricultural reclamation dairy brand" and reshape the image of national dairy industry in consumers 'hearts with brands.

Why do farmers carry flags?

--It owns land and other resources, owns a number of big-name enterprises, and has organizational and industrial advantages.

"Agricultural reclamation is born for the national mission. It is the 'national team' in the agricultural field. Its position is indispensable and its role is irreplaceable. Especially in the process of promoting the construction of a well-off society in an all-round way and agricultural modernization, agricultural reclamation should undertake the fundamental mission and responsibility of driving rural development, and naturally it should also exert its efforts in making dairy industry bigger and stronger." Wang Shoucong said.

China's dairy industry started from agricultural reclamation. At present, agricultural reclamation is also undergoing reform. How to give full play to the leading role of leading enterprises such as Guangming, Sanyuan and Wandashan, how to unite and become stronger and bigger, how to form a joint fleet, agricultural reclamation has the conditions and strength to achieve the above goals.

Agricultural reclamation has the advantages of land and other resources, as well as organizational advantages, which can make dairy industry bigger; agricultural reclamation has the advantages of enterprise and collectivization, which can make dairy industry stronger; and agricultural reclamation has the advantages of standardization, scale and industrialization, which can make dairy industry better.

It is reported that after the establishment of the alliance, it will focus on establishing standard system, industrial system, quality system and safety integrity system. In particular, we should put the quality and safety of dairy products in the first place, strengthen the quality control from dairy cattle breeding, dairy processing to dairy transportation and sales, and reshape the healthy dairy market by establishing a set of good institutional mechanisms to ensure the quality and safety of dairy products.

Where does reviving dairy industry come from?

_Give full play to resource advantages and optimize fresh milk

After the establishment of China Agricultural Reclamation Dairy Alliance, it will focus on creating the fist product of China Agricultural Reclamation Fresh Milk.

"We should attach great importance to the promotion of fresh milk, which is a ballast stone to enhance the competitiveness of China's dairy industry, a killer to deal with international competition, and a catalyst to promote the integrated operation of dairy industry." At the same time, Chinese dairy companies must have an international perspective and aim at the international market." Wang Shoucong said.

According to reports, in the next step, the alliance will focus on establishing four systems, namely, standard system, brand system, quality traceability system and testing system. To focus on the five "alliances", first of all, we should do a good job in planning and establish a standard system; secondly, we should carry out joint procurement and joint investment; third, we should jointly carry out scientific and technological innovation to build our own dairy innovation center; fourth, we should work together to train talents. Fifth, it is necessary to implement joint services, such as expert advisory services and information services, to solve the problem of market supply and demand through big data, and to solve the price problem through the spot market and futures market.

With the rise of dairy industry, quality is ballast stone.

At present, the outstanding problems facing the development of China's dairy industry are the continuous decline in milk prices, the difficulty for dairy farmers to sell milk, and the pressure of high inventory faced by dairy enterprises. In order to solve these problems, we should not only focus on standardization, scale and industrialization, but also firmly establish a sense of quality and safety in cow breeding, dairy production, transportation, sales and other links.

To achieve the rise of China's dairy industry, dairy quality can be described as ballast stone, our national dairy industry can no longer withstand any accidents. This not only needs to improve the quality and feeding level of dairy farmers, but also needs to comprehensively enhance the quality and safety awareness of dairy enterprises, including the formulation of standard system, the upgrading of technology and equipment, and so on.

Only with excellent quality can we win the trust and reputation of consumers, be qualified to compete with foreign dairy enterprises, and enhance the overall competitiveness of China's dairy industry. After years of efforts, infant formula in dairy products in China has been significantly improved and quality assurance, but it is still a long process for consumers to improve their trust.

In recent years, the fluctuation of dairy production in China has intensified, showing the characteristics of "up and down". It is difficult for dairy farmers to sell milk because dairy enterprises raise the threshold for the quality of raw milk. On the other hand, the farms above the scale, the breeding operation standards, the stable quantity and quality of raw milk, and the impact is relatively small.

Therefore, to guide and support dairy farmers from scattered farming to centralized feeding, pasture farming enterprises should adhere to the development of the combination of planting and breeding, actively participate in dairy farms, and speed up the transformation and upgrading of the dairy industry. Dairy enterprises should be kind to dairy farmers, strictly implement the contract to purchase raw milk, and improve the interest linkage mechanism between dairy enterprises and dairy farmers by means of equity participation, merger and acquisition, trusteeship and promotion of farms, so as to help dairy farmers improve their feeding level and improve the quality of milk supply.

At present, it is necessary to further do a good job in the formulation and revision of the top-level design and system, guide the transformation and upgrading of the dairy industry, encourage enterprises to extend the industrial chain, and make comprehensive use of land, grassland, talent, management, Internet, capital and other elements, support enterprises to explore the way of integrated management of "planting, breeding, processing, sales and service".

In addition, it is necessary to strengthen positive publicity, boost consumer confidence, enhance the image of the national dairy industry, and create a good atmosphere for dairy consumption.