The future deep processing market demand of domestic blueberry industry is more than 100 billion yuan.

The first China Blueberry Industry Deep processing Summit Forum was held in Zhuji, Zhejiang Province on May 28, attracting more than 700 people, including industry scholars, industry famous enterprises, blueberry employees and so on. Experts believe that the unprecedented blueberry industry is taking shape in China, and China's "blueberry era" may be coming. In the future, the market demand for blueberry deeply processed food will exceed 100 billion yuan.

Blueberry is a new nutrition and health fruit, which is listed as one of the "five healthy fruits" by the International Food and Agriculture Organization (FAO). It is recognized by the World Health Organization as the "best nutritional value of human beings" fruit. Compared with the mature ecological industrial chain in Europe and the United States, China's blueberry industry is in the ascendant and the market potential is huge.

At present, every link of the whole blueberry industry chain, which covers planting, processing and sales, is facing unprecedented opportunities for great-leap-forward development. In recent years, the planting area and output of blueberries in China have increased at an average annual rate of 50%. Large groups such as Maotai and Lenovo have carried out several rounds of cross-border layout for the cultivation, procurement and deep processing of blueberries nationwide, sending out obvious market signals.

He Shanan, president of the International Association of Botanical Gardens, is very optimistic about this emerging industry, but for now, the blueberry industry is still a high-investment, high-risk industry. Compared with foreign countries, domestic research on regional suitability of blueberry varieties is not enough, the supporting level of industrial chain is not high enough, lack of market education and cultivation, as well as lack of industry standards and other problems still exist.

Yang Shufang, who had been engaged in security technology, formed a bond with Blueberry in 2010 to set up Zhejiang Lanmei Technology Co., Ltd., and began to enter agriculture. Now "Lanmei" has five major production bases, 45000 mu cooperation base, can produce more than 30 million blueberry seedlings per year, and has developed drinks, baking leisure, fruit wine, jam, dried fruit and other categories.

At this forum, some industry experts also pointed out that at present, although blueberries have formed a certain consumption base in Zhejiang, Shandong, Shanghai, Beijing and other places, the category market has not yet been formed. as a result, there has been no expected sales atmosphere. Experts believe that at present, drinks are the majority in the field of deep processing of blueberries, and many enterprises take advantage of the golden period to carve up the market share, but there are many regional brands of blueberry beverages, which urgently need the positive guidance of the leading brands. Experts suggest that first of all, it is necessary to improve consumers' awareness of the value attributes of blueberries and make a good differential positioning of the products. At the same time, with a high degree of matching of resources, they can combine with other sales channels to carry out all-product combination operations on blueberry products to quickly open the market.