"package" delivery service "form a group" to enter the market

How can agricultural industrial organizations play the role of bridge and link? Foshan City, Guangdong Province Agricultural Industry Chamber of Commerce to explore the link between science and technology, capital and industry, to achieve win-win situation.

"package" delivery service "form a group" to enter the market

With the accelerated pace of agricultural transformation and upgrading, new business entities continue to emerge, agricultural industrial organizations for the purpose of breaking up into pieces and keeping warm are developing rapidly and the number is surging, which has a tendency of "spending indiscriminately and attracting people's eyes". How to achieve the superposition of the effect of the policy orientation of prospering and developing social organizations and cultivating new agricultural operators? How can the development of agricultural industrial organizations leap from simple quantitative growth to a higher level of quality improvement? With these problems, recently, the reporter visited Foshan Agricultural Industry Chamber of Commerce, a regional agricultural industry social organization that has only been established for half a year.

Build a service platform

Foshan Agricultural Industry Chamber of Commerce is the first prefectural and municipal agricultural industry chamber of commerce in Guangdong Province. Liao Chenglin, head of the Agricultural Section of Foshan Agricultural Bureau, summed it up as a trend for the government to transfer functions and purchase services under the background of streamlining administration and delegating power. "on the one hand, it is necessary to improve the administrative efficiency of agricultural departments. On the other hand, it is also necessary to build a platform for management, service and cooperation for the city's large-scale and high-quality agricultural operators. "

"without the support and help of the Municipal Bureau of Agriculture, there would be no such chamber of commerce." In the eyes of Dai Xin, secretary general of Foshan Agricultural Industry Chamber of Commerce, the "seeds" of the chamber of commerce were first sown by the government. For this reason, it has become the foundation of Foshan Agricultural Industry Chamber of Commerce to serve the overall situation of the city's agricultural development, to undertake the transfer of government functions, and to meet the government's demand for social services.

On the day of the interview, another important official activity of Dai Xin was to go to Foshan Agricultural Bureau to discuss the preparation of the third Guangdong (Foshan) safe Food and Agricultural products Expo (referred to as "an Nong Expo"). As the first agricultural exhibition activity with the theme of food safety in China, an Nong Expo has a certain reputation in the industry. However, starting from this year, the baton for hosting the an Nong Expo will be passed from the Foshan Agricultural Bureau to the Foshan Agricultural Industry Chamber of Commerce. "this year's Annong Expo, we still need the Agriculture Bureau to teach us how to do it hand in hand." Dai Xin said: only when we have more experience in hosting the exhibition will the Chamber of Commerce be able to take on the important task of playing its own role.

A series of affairs such as undertaking the transfer of government functions, such as the an Nong Expo, have accelerated the operation of Foshan Agricultural Industry Chamber of Commerce. This also includes the declaration of agricultural brand products, the training of leaders of agricultural leading enterprises and vegetable basket bases, the formulation of regional industry standards, and so on.

Connect "inner brain" and "outer brain"

Foshan Agricultural Industry Chamber of Commerce first recruited 123 members, basically covering agricultural leading enterprises above the city level (including Shunde District), demonstration cooperatives of farmers' professional cooperatives, large-scale agricultural parks, "vegetable basket" bases, and even four agriculture-related social organizations such as Foshan Agricultural Association, forming a "meeting in the meeting" pattern. For the management team of Foshan Agricultural Industry Chamber of Commerce, it is not easy to play this "good card" well.

Professional manager, this is Dai Xin's role orientation for the title of "Secretary General of the Chamber of Commerce", and he is also more willing to examine the mode of operation of the Chamber of Commerce with the thinking of managing enterprises. In Dai Xin's view, in order for the chamber of commerce to truly reflect its value, it is far from enough to rely solely on the "inner brain" of the member units. "first of all, it is necessary to build the 'outer brain' and closely and effectively connect the 'outer brain' with the 'inner brain'." The "external brain" in Dai Xin's words refers to the introduction of agricultural development support bodies such as scientific research, finance, and transportation institutions to provide group and inclusive services for member enterprises, and to achieve the "win-win" of members, "external brains" and chambers of commerce in this process.

At present, Foshan Agricultural Industry Chamber of Commerce has reached an intention to cooperate with the School of Food and Horticulture of Foshan University of Science and Technology, which, through innovative teaching and research models, on the one hand, provides technical support to the relevant member enterprises of the Chamber of Commerce. On the other hand, it also takes the enterprise as an important soil for the transformation of the college's scientific and technological achievements. This has also become the first "major event" since the establishment of the Chamber of Commerce.

At present, the preparation for the establishment of professional committees for fisheries, flowers, vegetables, agrochemistry, and the circulation of agricultural products has become a "top priority" of the Foshan Agricultural Industry Chamber of Commerce. As the second-level organization of the Chamber of Commerce, one of the functions of the professional committee is to accurately integrate the supply and demand of member enterprises with upstream scientific research institutions, financial enterprises and downstream market service subjects, so as to realize the seamless link between "inner brain" and "outer brain".

In addition to "packaging" to provide member companies with technical, legal, intellectual property and policy advisory services, the Chamber of Commerce also runs errands for the special requirements of individual member enterprises from time to time. "there is an enterprise that wants to grow 10 mu of fruit and corn, but knows where there are good varieties to sell, and there is an enterprise that wants to declare agriculture-related projects, but will not make declaration materials. We will help solve these problems." The staff of the Chamber of Commerce told reporters.

Open up resource channels

In Dai Xin's words, in the six months since its establishment, Foshan Agricultural Industry Chamber of Commerce has mainly done the work of understanding ideas, building shelves and finding resources. However, due to relatively few organizational activities, Foshan Agricultural Industry Chamber of Commerce once faced a crisis of trust. "some member enterprises complain: we have paid our membership dues, why does the Chamber of Commerce not even organize everyone to have a meal?" Dai Xin said that the work currently done by the Chamber of Commerce is indeed more invisible, but it can lay a solid foundation for future development. At the same time, in his view, "organizing people to eat and drink" is not the survival norm of a social organization.

For Foshan Agricultural Industry Chamber of Commerce, although it has the guidance and support of Foshan Agricultural Bureau, it also needs to face the fierce competition in the agricultural industry social service market. At present, in Foshan alone, there are as many as 500 social organizations named after the Chamber of Commerce. In this case, how does Foshan Agricultural Industry Chamber of Commerce achieve differential development? Dai Xin believes that the Chamber of Commerce must upgrade from 1.0 to 2.0. He said: "the 1.0 version of the Agricultural Chamber of Commerce has a strong administrative color, and most of them organize some social activities, while the 2.0 version should be member-centered, providing real services to agricultural operators on the one hand. On the other hand, it is necessary to open up channels for the exchange of resources inside and outside the industry, and complete the self-growth of the organization in this process."