Internet + animal husbandry has both opportunities and obstacles on the road.

With the support of the government and the guidance of the business community, e-commerce is known to almost everyone in cities, and in rural areas, it is gradually known by rural people because of Ali and JD.com 's "going to the countryside". Agricultural products e-commerce, animal husbandry e-commerce, fresh e-commerce is now more in the initial stage, but also the "tuyere pig" (hot stage), but it should be said to be the exploratory stage.

As far as animal husbandry e-commerce is concerned, there are not many transactions on the Internet at present, and more is the role of a product and service display, which is a current situation of many agricultural products e-commerce. There are many reasons for this, and the editor believes that there are three main reasons. The first is products, the second is logistics, and the third is consumption habits.

Product

In the process of the development of e-commerce, the problem of products is becoming more and more prominent, and the product fake, chaos and difference all impact the steady development of e-commerce. Although there is still a lot of uncertainty in the field of Internet animal husbandry, the barbaric growth of the industry and the lack of regulatory rules have not stopped people's impulse to "pander for gold". In the process of the development of animal husbandry e-commerce, the animal husbandry industry must not be eager for quick success and instant benefits, but should pay more attention to the quality of animal husbandry products and facilities, keep calm and conservative in the e-commerce tide, and adhere to the principle of quality first.

The means of production will take a long time to verify the quality, if the quality is not good, it will cause great losses. Compared with fast-selling products, the threshold of trust is significantly higher. There is a limitation in doing e-commerce in the animal husbandry industry, that is, the non-standardization of animal products is more serious. Animal products are not industrial products, a machine tool and a mold can produce standardized products, but natural production of animals and plants, which is bound to make standardization very difficult and more vulnerable to natural risks that industry does not have, and the continuous supply of products is also a problem. Therefore, it is necessary to consider how to make the enterprise's own product standards fit the users on a certain platform and level. If the goods are not up to standard, it will be difficult to sell.

For example, the development of e-commerce in the veterinary drug industry should pay special attention to the quality of products. At present, the Ministry of Agriculture has not issued relevant management measures for veterinary drug e-commerce, but the unit engaged in veterinary drug e-commerce should have a veterinary drug business license and business license, and should be hung on the online store to let farmers know that he is a legitimate operator. and can only sell legal veterinary drugs produced by formal manufacturers approved by the Ministry of Agriculture. Only by strictly checking the access of veterinary drug e-commerce can we ensure the quality and safety of veterinary drugs.

Material flow

Logistics is a big problem in livestock e-commerce! Logistics cost is a real problem, animal husbandry e-commerce to solve the "last kilometer" problem, leaving the dealer is not realistic. At present, there are two forms of factory delivery, one is to place an order by telephone, and the manufacturer sends the goods to the freight company in Kaiping city. The pig farm will send someone to pick up the goods every two days, and the freight company will collect the payment. This approach is not realistic for piggy farms. The other is to unite with several large pig farms around, manufacturers or provincial agents in Guangzhou charter a truck to unload the goods to each pig farm. In contrast, the first way of ordinary logistics delivery to Kaiping City costs 3,000 yuan per car, the second way is only more than 1,000 yuan per car. But for small farmers with fewer quantities, it is obviously more convenient to buy directly from veterinary pharmacies in villages and towns.

Consumption habit

The consumption habits in agriculture can better understand the quality of agricultural products and ensure their freshness by buying and selling now. In animal husbandry, there are very few pig farms that use e-commerce to shop directly, and farmers are still used to going to veterinary pharmacies to buy. Although e-commerce is popular, from the point of view of suppliers in the agricultural and animal husbandry industry, large companies are actually not as active as small ones. After all, large companies have invested a lot of money in building offline channels and cannot give up easily. On the other hand, small start-ups do not have this burden. However, from the perspective of pig farms, big pig farms are not active, because the quality of any product may have a great impact, while small pig farms do not know much about the products because of technical limitations, and e-commerce may be more attractive if the price is low. Big pig farms often take goods directly from manufacturers, and there is no need to reduce circulation through e-commerce. Of course, piggery can not enjoy this convenience, manufacturers generally do not rest assured to ship goods directly to piggery.

With the advent of the tide of e-commerce, under the temptation of explosive interests, the giants of animal husbandry enterprises can not help but test the waters one after another and embark on the road of e-commerce. In the past two years, it has become the era of the big explosion of e-commerce in the animal husbandry industry. With the rapid growth of the online speed and concentrated number of e-commerce, the war of e-commerce has spread to the animal husbandry industry, and there is a growing trend. Thus it can be seen that all the major enterprises in the industry are optimistic about this delicious "cake" of e-commerce, and all want to open the market as soon as possible. Taobao and JD.com also see business opportunities and have joined hands with animal husbandry enterprises to set foot in animal husbandry e-commerce and expand their business scope. I am eager to get a piece of the pie in this animal husbandry e-commerce explosion.

With the advent of animal husbandry e-commerce, there are joys and worries, opportunities and challenges. For those who see these business opportunities, of course, they are more happy. But we should be more aware of the obstacles to the development of animal husbandry e-commerce.

Whether happy or sad, animal husbandry e-commerce is there, driven by various factors, coming slowly. Embrace the future with brilliance and sores.