How does "Internet +" start the Great change in Agriculture

This year, Premier Li Keqiang put forward the "Internet + 'Action Plan" in his government work report, and agriculture is one of its core areas. On the one hand, "Internet +" can improve the degree of agricultural organization, reduce transaction costs and optimize the allocation of resources, and is becoming a sharp weapon to break the shackles of agricultural and rural modernization restricted by small-scale peasant economy. On the other hand, by means of facilitation, real-time, perception, materialization, and intelligence, "Internet +" provides accurate and scientific information services for farmland ownership determination, agricultural technology extension, and rural finance, and is becoming a new engine for the great-leap-forward development of modern agriculture. "Internet + Agriculture" is a revolutionary innovation of industrial model, which will open up a great change in China's small-scale peasant economy that has not happened for thousands of years. So, how to treat the opportunities and challenges behind the current "Internet + agriculture" which continues to heat up? How to formulate the development strategy from the national strategic level? A few days ago, Wang Wensheng, deputy director of the Institute of Information of the Chinese Academy of Agricultural Sciences, was interviewed by reporters on these issues.

Taking "Internet + Agriculture" as the driver to build the upgraded version of China's Modern Agriculture

"at present, China's agriculture is facing the test of shortage of resources, over-development and aggravating pollution, and it is difficult for farmers to increase their income under the dual pressure of industrial weakness and institutional discrimination. there is an urgent need to speed up the construction of agricultural modernization. 'Internet + Agriculture' will bring a strong driving force." Wang Wensheng said, "the upgraded version of China's modern agricultural development should be information support, collaborative management, efficient output, product safety, resource conservation, and environment-friendly."

What far-reaching influence will Internet + have on China's agricultural modernization?

Wang Wensheng said: first of all, it will help to greatly improve intelligent agriculture and realize information perception, intelligent decision-making, automatic control and precise management in the whole process of agricultural production, which is also the basic direction of modern agricultural development in the future. Secondly, the agricultural industrial innovation constructed by "Internet +" provides a set of creative solutions to eliminate the double pressure at home and abroad on the circulation of agricultural products at home and abroad, and to coordinate the two major markets and two kinds of resources at home and abroad. It will also accelerate the extension of the agricultural industrial chain, the multi-functional development of agriculture, and the transformation of the mode of agricultural development, and provide an information network supporting environment for creating the "six industries" of the integration of urban and rural primary, secondary and tertiary industries.

In addition, the agricultural science and technology extension service platform based on "Internet +" organically combines agricultural scientific research personnel, technical extension personnel, and new agricultural operators, which can help the masses to start businesses and innovate. In the aspect of balancing urban and rural development, "Internet + Agriculture" can radiate urban public services to the vast rural areas at low cost, provide services across urban and rural areas, and build a new platform for the equalization of culture, education, health and other public scarce resources in urban and rural areas.

Three major challenges: strategic choice, infrastructure, and deep integration with modern agriculture to continuously and steadily promote the efficient development of "Internet + Agriculture". It is also necessary to maintain a clear understanding and careful consideration of the main challenges we are facing.

"'Internet + Agriculture' is a new proposition to realize the upgrading of traditional industries with the help of modern science and technology. however, in the absence of top-level design, it is easy to rush in and do things in their own way, which is not conducive to overall coordination." Wang Wensheng said: "there is an urgent need to formulate a strategic plan for the development of China's' Internet + agriculture 'and form a pattern of unified planning and steady implementation. At the national level, we should do a good job in top-level design, issue relevant guidance and industrial development plans, formulate a roadmap for relevant technological development, achieve breakthroughs in basic fields and key technologies, and strengthen legislation on 'Internet + agriculture'. We will promote the opening of agricultural data and personnel training. "

Infrastructure is another challenge. According to statistics, at present, more than 50,000 administrative villages across the country still do not have access to broadband, the proportion of peasant households with computers is less than 30 percent, and the Internet penetration rate in rural areas is only 27.5 percent. The application of information technology in agriculture mostly stays in the stage of experiment and demonstration, and the task of transforming information technology into real productive forces is extremely arduous.

Wang Wensheng said: "Internet +" is a major technological revolution and innovation, which is bound to go through two stages: the rise of emerging industries, the extensive installation of new infrastructure, and the vigorous development of applications in various industries. At the current stage, with the help of the strategy of "Broadband China", we should focus on solving the problem of broadband access to every village, speed up the research and development and promotion of low-cost intelligent terminals suitable for farmers' characteristics, and strengthen the in-depth development of agriculture-related information resources. at the same time, establish a national agricultural big data research and Tencent App Center, covering agricultural big data collection, processing, storage, processing, analysis and other full information chain, to promote agricultural big data application services at home and abroad.

Agriculture is a huge traditional industry, involving political, economic, social, cultural and other aspects, agricultural problems are inextricably linked and complex. Wang Wensheng said: "how to use 'Internet +' to link up the chain of agricultural modernization and deeply infiltrate the new generation of information technology into the production and sales of agricultural products, comprehensive information services in rural areas, agricultural government management, and other links? there is an urgent need to formulate a set of specific and operable implementation plans to promote the efficient development of 'Internet + Agriculture'."

Plan ahead, design and launch the ten major actions of "Internet + Agriculture"

"Internet +" can infiltrate all aspects of "agriculture, rural areas and farmers" and bring brand-new changes to agriculture, rural areas and farmers. Apart from the strategic level, how to plan the specific actions of "Internet + Agriculture" in all directions? Wang Wensheng put forward ten action plans.

In agricultural production, it is necessary to implement the four major actions of "Internet +" to promote the upgrading of intelligent agriculture, to promote agricultural scientific and technological innovation, to ensure the quality and safety of agricultural products, and to promote agricultural ecological construction. "through the accurate and intelligent management of agricultural production process, improve labor productivity and resource utilization rate; through the whole process informationization of quality and safety control of agricultural products, improve the supervision level of agricultural products and promote the standardization of agricultural production Through the establishment of the national data platform for agricultural water use and water saving, and the tracking and monitoring platform for the production, marketing and application of agricultural materials, the intelligent control of the amount of water, fertilizer and pesticides is realized, and the national agricultural environmental carrying capacity evaluation system and agricultural waste monitoring system are established. promote the sustainable development of agriculture. " Wang Wensheng said.

In the aspect of agricultural industrialization, it is necessary to implement the action of "Internet +" to promote the construction of e-commerce for agricultural products, to help agriculture go out, and to promote the development of "six industries". Wang Wensheng said: "it is necessary to focus on building an agricultural industry chain based on the Internet, and actively promote the interconnection of agricultural products production, circulation, processing, storage and transportation, sales, and services. It is necessary to build an e-commerce platform for cross-border agricultural products and create high-quality agricultural products with international brands. In addition, it is necessary to build a comprehensive information service platform for 'six industries' to help leisure agriculture and enhance the ecological value, leisure value and cultural value of agriculture. "

In terms of promoting rural development and getting rich, it is necessary to implement the "Internet +" action to help cultivate new professional farmers, the "mass entrepreneurship and innovation" initiative in rural areas, and the action of intelligent rural information services. Wang Wensheng said: "We can develop a new training and education platform for professional farmers based on online classes, interactive classes and certification examinations based on intelligent terminals, so as to realize the mobile and intelligent cultivation of new professional farmers. We will promote the construction of the national agricultural science and technology service cloud platform, accelerate the transformation of agricultural scientific and technological achievements, stimulate the vitality of the rural economy, and promote mass entrepreneurship and innovation. We will improve the cloud platform for comprehensive information services in rural areas, so that farmers can access education, employment, social security and other information online, and solve the problem of the digital divide between urban and rural areas. "