When "Agriculture" stands at the "Internet +" tuyere

Standing under the tuyere of "Internet +" makes some traditional industries feel chilly. Actually, this is a misunderstanding. The "+" in Internet + pursues cross-border integration and develops new forms, new business type; not "-", let alone crowding out, zero-sum games. From this point of view, "Internet + Agriculture" is to create new value in the combination of the Internet and agriculture, so that the old tree of agriculture can sprout new shoots, grow strong branches, and maintain vitality.

Internet + is not a gust of wind, it is more like the tide. When the tide of "Internet +" irrigates the traditional industries, where the efficiency is low, there will be more tide. Although the market of traditional agriculture is huge, it is a typical efficiency "depression" because of its scattered users, high transaction cost and serious information asymmetry. As long as the expected return of the "Internet +" tide is high, it will attract more social capital injection.

With the help of the Internet, agriculture extensively collects and professionally analyzes the market, products, technology, resources and other information, and reshapes the entire agricultural industry chain, which can provide the society with higher quality agricultural products, cheaper sales channels and better after-sales service. The key links are as follows.

Take the customer as the center, promote the upgrading of the sales model of agricultural products. The purpose and significance of the existence of enterprises is to create customers. "Internet + Agricultural products sales" enables agricultural products to achieve transparency from the field to the table, changes the consumer market of agricultural products, and attracts and gathers a large number of consumers. For example, on the "Dashanding" alpine vegetable website in Enshi, organic vegetables are often in short supply. After a large number of farmers and cooperatives become online merchants, they sell their own or acquired agricultural products online, facing a larger market and stronger bargaining power. "Internet + Agricultural products sales" can also reduce sales links, reduce sales costs, and gradually bridge the gap between production and consumption. The scale of China's agricultural product circulation industry is about 10 trillion yuan. If "Internet + agricultural product sales" can be widely used, it will greatly save social resources.

Promote the intelligence of agricultural production. "Internet + Agricultural production" transforms the traditional agricultural production mode, makes agricultural production more automatic, accurate and traceable, reduces manpower and cost, and then realizes the standardization of agricultural production. The "Mobile Navigation farming system" developed in Changyang County, Hubei Province integrates techniques such as side soil formula, crop cultivation, and pest diagnosis to guide agricultural production in real time and benefit 10% of farmers in the county.

Promote the transformation of agricultural e-commerce. Agricultural products include agricultural machinery, chemical fertilizers, pesticides, veterinary drugs, seeds, etc., most of which can be standardized, in line with the characteristics of multiple purchases, suitable for e-commerce model sales. The "Internet + Agricultural material Market" can improve the supply of agricultural materials from the aspects of production, circulation, marketing, service, and so on.

Improve rural financial services. "Internet + Rural Finance" covers a wide range and has achieved great results, especially in the field of microfinance and agricultural insurance. In the past year, the number of rural Yu'e Bao users increased by more than 20 million, with an increase of 700 million yuan. In the aspect of agricultural insurance the compensation rate of agricultural insurance can be significantly reduced through the information collection ability of the Internet and the analysis ability of big data.

In the above "Internet + agriculture" model, there are huge business opportunities. The combination of the Internet and agriculture seems to be a well-matched marriage, but how to live a happy life and get real benefits after marriage, we still need to deal with all kinds of relationships. Family and everything is prosperous.

First, respect the laws of agricultural production. The Internet to enter agriculture should be prepared for long-term investment, and must not rush for quick success and instant benefits to engage in "flash marriage." NetEase raised pigs once became a joke, "Qiangdong rice" also died down. The reason why some high-tech bosses hit a brick wall after marching into agriculture is mainly because they do not grasp the laws of agricultural production and lack the determination to persevere.

Second, strengthen management and reduce costs. In the competition of "Internet + Agriculture", the final winner will be efficient management, so as to ensure high-quality products and low-cost enterprise operation. At present, most agricultural products e-commerce focuses on ecological, organic, traceability and other high-end agricultural products customized services, the price is higher than physical stores, harming the competitiveness of e-commerce. Because the competition in the agricultural product market is relatively sufficient, and the profit margin averages quickly, it is not easy to make a lot of money.

Third, actively innovate to ensure quality. Product quality is the cornerstone, only by constantly developing new products and making brands, can "Internet + Agriculture" have lasting vitality. The quality of agricultural products in some e-commerce platforms is mixed, and it is difficult to pay compensation, which infringes upon the interests of consumers and is definitely eliminated.

Fourth, respect farmers and give full play to their dominant position. Only by being good to farmers and win-win with farmers can we ensure the long-term and stable operation of "Internet + Agriculture". "Internet + Agriculture" needs to be approachable, popularize farmers' easy-to-grasp and practical operational skills, and let new technologies take root in the fields. Of course, farmers also need to actively embrace the Internet, master and use Internet technology.

In a word, "Internet + Agriculture" is a great change to traditional agriculture. While liberating agricultural productive forces, agricultural production relations also need to adapt to it and make corresponding adjustments. This is a "double-edged sword". There are successes and failures. The majority of farmers and agriculture-related enterprises need to think carefully about how to choose the best access point with "Internet +" according to their own characteristics.