What on earth is agricultural material e-commerce?

When an industry enters a stalemate, there will always be subversive forces. The reason why agricultural e-commerce has sprung up this year is that it has touched the pain point of the industry. Agricultural enterprises involved in e-commerce is not hype, follow the trend and blind action. Different from many people's imagination, although agricultural e-commerce is beset with difficulties, it has been recognized by more and more enterprises, dealers and even new farmers, which is the positive energy of the development of agricultural e-commerce. For a single e-commerce enterprise, we can not predict whether it will succeed, but as an industry, agricultural e-commerce will eventually have the last laugh.

Farmers'e-commerce platform is fair.

Why did Huuyutuan succeed again and again? Why do leisurely groups that come from afar often impress farmers more than dealers on their doorstep? This is a question worth pondering. Fundamentally, it can be summed up in two words: trust. The root cause of the lack of trust lies in information asymmetry: the price is opaque and counterfeit.

The emergence of the agricultural material e-commerce platform will first make all kinds of agricultural material price information transparent. Farmers can compare goods and goods, and they do not have to worry about fake and shoddy goods. Once something goes wrong, farmers have a clear traceability and claim channel. Especially with the help of the spring tide of "Internet + agriculture", agricultural technology services and agricultural materials e-commerce can be grafted in the future, and the specialization and timeliness of agrochemical services will be greatly enhanced.

Of course, at this stage, how to cultivate farmers' ability to access the Internet is a big issue, but this problem is not unsolved. We can see that many e-commerce platforms provide a reference for solving this problem by developing offline purchasing agents and implementing membership system. More importantly, we cannot look at the future from today's point of view. At a time when mankind is striding into the information society, agricultural materials and agriculture cannot always be exceptions.

Dealers take e-commerce as an opportunity for transformation

Dealers are not blindly resistant to agricultural e-commerce, if you observe carefully, it is not difficult to find that more and more people take this as an opportunity for business transformation.

In recent years, whether large agents or retailers, simply selling products is becoming more and more difficult to achieve business expansion. On the one hand, too many monks are in short supply, and on the other hand, selling on credit is a drag. Instead of sinking deeper and deeper in this stereotype, it is better to become a service provider, stop worrying about selling products and selling on credit, and specialize in providing logistics and agricultural technology services for the agricultural e-commerce platform, and concentrate superior resources to do things that you are better at. Obviously, the emerging agricultural e-commerce provides the possibility for this.

Production enterprises increase their control over channels

What is the biggest pain point for manufacturing enterprises? Good agricultural materials can't sell inferior agricultural materials, and real Li Kui can't beat fake Li ghosts. The core reason is that the circulation mode of layer-by-layer distribution leads to high terminal sales prices, while inferior fertilizers are generally sent directly to retailers or farmers, coupled with cost tricks, so we often see at the end that good products are often deterred by farmers because of price factors. The emergence of e-commerce makes it possible for production enterprises to compete for the market at a more reasonable price by cutting off intermediate links to benefit retailers or farmers.

At present, there have been several self-built e-commerce platforms in the agricultural materials industry, and it is believed that there are still many follow-up, and the melee situation is taking shape. The author believes that large enterprises can consider building their own e-commerce platform, and there are two choices in the mode: one is to be a third-party open platform to absorb more products; the other is to do an enterprise e-commerce platform similar to Xiaomi and Gree. At the same time, large enterprises often have more prominent conflicts between traditional channels and online channels, so they might as well register special online brands in the early stage, while small and medium-sized enterprises are good at turning around, there is no need to repeat construction, and it is a rational choice to make good use of the existing platform.

As for the difficult problem of logistics and distribution, the author thinks that the agricultural material O2O, which is emerging at present, is expected to solve this contradiction and transform the offline traditional channel into a logistics distribution center and warehousing center, coupled with the future use of big data, through data analysis to reasonably determine the inventory of a certain area, the problem of timely distribution can be overcome step by step.