A brief Analysis of the five Schools and Future Direction of Internet + 's Agriculture

In 2015, the government formulated the "Internet +" action plan, and various media reported Internet + 's agriculture one after another. Agriculture is becoming the next tuyere of the mobile Internet, but who is standing or has been standing on this tuyere?

This paper attempts to summarize the five main schools of Internet + agriculture and comment on the advantages and disadvantages of these models, so as to provide direct reference for later generations.

1, capital injection, strong to create a new brand of agricultural products and influence.

The added value of products has always been a chronic disease in the development of domestic agriculture, and most agricultural enterprises are overwhelmed by cost and management, and have few resources and ability to explore the growth path of brand. However, with the extension of the Internet to agriculture, these problems have begun to be solved, with the emergence of high-end agricultural brands such as Chu Orange, Pan Apple and Liutao, as well as fruit seafood e-commerce brands such as three squirrels and Zhangzi Island.

More importantly, a number of powerful Internet companies have also made great efforts to lay out agriculture, such as NetEase, Lenovo and so on. Money can make ghosts go around, not to mention Internet giants with both money and ideas.

Take Lenovo as an example, data show that Lenovo Holdings began to get involved in the field of modern agricultural investment in 2010, and formally established the Agricultural Investment Division in July 2010, and Jiawo Group was formally established on August 9, 2012. The company is currently focusing on fruit, tea and other sub-areas of investment, "Jiawo" blueberries are priced at more than 500 yuan per kilogram. At present, Jiawo has become the largest blueberry industry chain enterprise and the largest kiwifruit grower in China.

Lenovo's current approach will certainly be the path of many Internet companies in the future. Through capital injection and brand building, Internet enterprises and agricultural products will be combined to embark on the new road of agricultural industrialization. However, such a path may only be suitable for large Internet companies, especially a handful of domestic IT giants, and the risk coefficient is very high, requiring sufficient anti-risk ability and channel layout level, otherwise it is easy to fall short of success.

2. Transform the tradition and create the offline experience of agricultural economy with Internet thinking.

Internet technology allows agricultural products to achieve transparency from the "field" to the "dining table", allowing agricultural companies to see a broad "money scene". For example, some agricultural greenhouses through real-time monitoring of the Internet of things, the application of big data for analysis and prediction, can achieve precision agriculture, can reduce unit costs and increase unit output. At the same time, we can also combine greenhouse planting with agricultural experience economy to launch a picking experience similar to stealing vegetables. If we combine community economy and social applications, there must be good prospects for the future.

In the development of mobile Internet O2O, the sales of agricultural products from farmers to dinner tables such as farmers' bazaars in Beijing are on the rise, while the young Caijun, who won the Silver Award in the final of the National Mobile Internet Innovation and Entrepreneurship Competition last year, its development direction is semi-finished fresh e-commerce, and users can buy semi-finished products through online booking and offline subway outlets.

Of course, the popular Internet finance will also play a great role in promoting the development of agriculture. According to media reports, SUNING crowdfunding channel officially sold Hanyuan cherries, crossing the 50, 000 yuan threshold within 145 minutes of launch, and raising more than 110000 yuan on the same day, which is equivalent to helping fruit farmers sell at least 500 trees. Data released by Ant Financial Services Group also show that more than 20 million new rural Yu'e Bao users have been added in the past year, with an increase of 700 million yuan.

Internet thinking is not empty, there will be specific applications in specific places, and there will be a broad future in agriculture. Mobile Internet O2O and Internet finance will play a huge role in Internet + in the future.