Tea enterprises in China need not emulate Lipton.

Why does China's tea industry always fall into the misunderstanding of comparison with "Lipton"? The reason is that Chinese tea enterprises have no brand to lead the world tea industry. However, the East and West tea culture and tea drinking customs are different, Chinese tea and "Lipton" have no comparability. There are many reasons for this:

One is that "Lipton" takes the industrial mode, mechanized picking, and adopts unified standard production to the global market; Chinese tea (especially famous tea) is a non-industrial mode, manual picking, and each of the six tea categories has complicated national, industrial, local and enterprise production standards, which are difficult to unify and impossible to unify.

Second,"Lipton" and Chinese famous tea exist "drink" and "taste" difference. The former only stays in the concept of "drinking"(purely for quenching thirst); the latter has already stepped into the threshold of "taste" in addition to the function of "drinking" of the former-attaching importance to "taste" culture, and pursuing a spiritual demand through the process of enjoying a cup (pot) of tea.

Chinese tea taste pay attention to "color, fragrance, taste, shape", for tea soup, tea fragrance, tea taste, tea shape and so on have their own identification standards, the same is a kind of tea fragrance, but also need to compare which mountain, age geometry, who made, even the leaf bottom also must identify the whole leaf, half leaf, broken leaf and bud type. It can be said that the Chinese tea tasting system is huge and complex,"Lipton" can not be compared.

Third, Chinese people not only pay attention to tea tasting, but also pay attention to "fighting tea"(tea war), which is also a single variety of tea. Different picking seasons and different people's production methods can be "fighting color and floating" and "cooking new fighting hard to bite tea". In addition, the identification of water, pot appreciation, with a cup, etc. are extremely particular. And "Lipton" is only a single drink, all tea are using the same standard, can not "fight", also can not "fight", let alone identify water, enjoy pot, use tea cultural conception.

Fourth, the diversification of Chinese tea products, the diversification of production techniques, the diversification of tea drinking methods and the diversity of regional cultures, individual consumption pays great attention to and pays attention to the cultural sentiment of tea tasting, including tea to repair the heart and nourish the heart,"Lipton" has no comparability.

Chinese tea has a unique cultural heritage, often according to different folk customs held in the Qing Dynasty before the unique tea ceremony (tea picking festival or tea opening festival), every year to hold tea "evaluation meeting" and "tasting meeting", tea performance, etc., and with the succession of times and keep pace with the times. Chinese tea ceremony represents a more humane, life-oriented and artistic way of tea tasting unique to Chinese people. Lipton, at least to this day, does not possess this cultural literacy. Due to the cultural differences between China and the West and the different historical backgrounds, Westerners cannot pursue the artistic conception of color, flavor, shape and poetry like Chinese people, nor can they pursue the beauty of nature and shape of tea.

We admit that as a single tea drink, there is no doubt that "Lipton" is strong; as a diversified tea culture in China, China's regional public brand is also the strongest in the world. Can China's tea industry no longer be entangled in "bigger and stronger", but should make good use of regional public brands to make products better, strengthen the protection of ecology, environment and historical and cultural heritage, realize "regional intensive cultivation", and integrate tea culture tourism into large and small circular agricultural systems.