Migrant workers fall in love with Internet +

"all our workers now transfer money to me through Wechat and Alipay. When discussing things, they use QQ and WeChat groups, and they still hand out red envelopes in the group during the Spring Festival." Jiang Ping (net name) said to the reporter excitedly while looking at his mobile phone.

Jiang level is the boss of "Jiang level Decoration team", a migrant worker decoration team in Nanjing. "my small construction team, which has no office, has an annual turnover of 10 million yuan on the Internet." Jiang level decoration team is quite eye-catching for this, and for Jiang level, the changes brought about by the Internet for their lives are more than this.

The "outfit" expert became a real expert, and the contractor got the venture capital.

Jiang began to use the Internet a long time ago. "on the National Day in 2005, I began to post online. Do not have money to buy a computer, go to the Internet bar to write advertising posts, desperately to various forums to send. There was only one thought at that time: go ahead, if you don't do it, it's over! "

After 13 days of apprehension, Jiang finally waited for the first customer call. "when he picked up the phone and pressed the answer button, his hands and voice were trembling." The first single connection is the decoration of a three-story building near Longxiang Yayuan in Yuhuatai District, with more than 200 square meters of ceramic tiles alone.

After the event, Jiang Shui-ping asked the client: "when you chose us in the first place, were you not afraid that we had a problem?" The client's answer surprised and delighted him: "your first decoration and then payment model, can give me control, can not do a good job do not pay." I went to more than a dozen decoration companies, and they all asked for 60% in advance. If so much money is given to them, it is tantamount to giving them control of the decoration. " By the Spring Festival in 2006, Jiang had received a total of 4 orders.

Jiang level told reporters that the first hard advertising in the forum, the effect is not very good, and then went to the decoration forum "outfit" experts, and slowly became a "real expert" by consulting experts in the industry. In 2006, he wrote his own "decoration diary of a contractor", which revealed the dark scenes of decoration and became popular as soon as it was sent out. The popular post "in the same boat", which is as popular as 90,000, tells about his entrepreneurial history and love history, bringing at least 100 businesses to Jiang level.

At present, Jiang level decoration team has more than 150 workers in Nanjing and has joined in 53 cities across the country, with an annual turnover of more than 10 million and a profit of 1.3 million. On May 3, 2014, Jiang level received an angel investment of 2 million yuan and established Nanjing River level Information Technology Co., Ltd. Jiang's self-mockery is "the first contractor in China to get venture capital."

Can't afford to rent an office, which leads to a new business model.

"I publicize it all through the Internet." Jiang level told reporters that such a great advantage is to save advertising fees. "A picture and an article can be put on the Internet for 10 or 20 years, and once searched, it is very convenient to find it." In 2014, Jiang spent only more than 10,000 yuan on advertising.

"our light assets are so light that we have almost no assets." "there is no office," Jiang said. "all the employees of the company work from their own homes. Customers go to the construction site to see the workers' working attitude and craftsmanship, and then talk about quotations, and then go to KFC, McDonald's and other places to sign contracts. "

"at first, because of poverty, I didn't have the money to buy an office and hire a designer, but later it gradually developed into this light-asset model." Jiang level said.

In addition to the company's light assets, Jiang level has also tried a new charging model. "generally speaking, when a decoration company makes a contract, it should charge 60% of the advance payment first. What we take is' step-by-step settlement, decoration first and then payment'."

"the problem of bad attitude and poor craftsmanship of workers in the traditional home decoration industry has been completely solved by decorating first and paying later." Jiang level told reporters that workers take money directly from customers, and they will do a good job in details in order to get the money smoothly. Moreover, in this way, the relationship between the worker and the boss has changed from an employment relationship to a cooperative relationship: after the workers have done the details and got the money from the customers, the workers will "give money" to Jiang level.

Through word of mouth, this model has brought a lot of skilled workers to the Jiang level.

Connecting customers efficiently, the Internet brings a new breakthrough in the home decoration market.

"the mobile Internet is very popular. I now attach great importance to the official Wechat account and have made a lot of efforts to run the micro-community." Jiang level took out his mobile phone and showed it to reporters.

In the "Jiang level decoration team" Wechat official account, there are "decoration cases", "appointment decoration", "free quotation" and other contents, if customers do not understand, you can also chat directly with special customer service personnel. It can be said that if customers do not want to bother, they can complete all the decoration contact work on the mobile phone, just waiting for the workers to come to the door.

Decoration business began to develop, Jiang level also has a new idea. "now I have completely ignored the construction of this area, because the model has been more mature, I am expanding the national alliance." Jiang level is very confident in his existing business model. "in the later stage, we will be responsible for training workers by building several workers' schools at our base in Nanjing." Because no matter how well publicized it is, it is useless without excellent workers. "

The future Internet home improvement market, Jiang level is full of confidence, but also seeking a breakthrough.