Cold thinking is needed under the popularity of agricultural materials e-commerce.

There is no doubt that agricultural e-commerce is one of the hotspots that have attracted the most attention at this exhibition. Three related forums have been held. Among them, the "second Agricultural material Internet Conference" sponsored by 191 Rural Financial Resources Network attracted more than 500 participants. From the upsurge of popularity, we can see the degree of attention of the industry. In addition, the second Agricultural material Electronic Commerce Singles Festival held by Nongyi Network is even more eye-catching. The launch of explosive products such as glyphosate (200 grams) as low as 2.78 yuan per bottle, as well as activities such as "Carnival No. 1" held by Agricultural Merchants No. 1, have added another fire to the growing popularity of agricultural e-commerce.

In a number of forums held during the exhibition, agricultural e-commerce is also the focus of discussion. Zhang Fukuan, general manager of Nongyi Network, said that at present, the development of agricultural e-commerce is faced with four difficulties: the training cycle of online shopping for users is long, and it is difficult to pay online; the particularity of agricultural materials and the high cost of distribution; the regional differences in agriculture and the complexity of crop diseases and insect pests, plant protection services are difficult; agricultural enterprises are worried about online and offline conflicts, the sense of participation is not strong. "nevertheless, the Internet can integrate industry resources, reshape the circulation market, flatten information, channels and marketing, and reduce costs. In the future, Nongyi Network will take service as the core layout of products, supply chain and rural financial online and offline interactive ecological chain.

In response to questions about agricultural e-commerce, Lei Yanliang, general manager of Jiangsu Hesheng Agricultural material chain Co., Ltd., said that the breakthrough point of agricultural e-commerce is to promote over-the-counter drugs that do not require much technical guidance, such as glyphosate. in the future, the main customer groups of e-commerce will be retailers and big farmers with prescription ability. Many people's concept of agricultural e-commerce is vague, in fact, consumers as the core is the essence of the Internet, e-commerce can transform the traditional distribution channels, improve efficiency and save costs, it is of great value.

The reporter observed that although e-commerce is very hot, many people in the industry have a rational and clear understanding, and they have expressed a similar view to reporters-the key to online success is offline. It should not be "Internet + agricultural materials", but "agricultural materials + Internet". Agricultural enterprises should use the Internet as a tool to reduce personnel and increase efficiency, increase customer stickiness, and master big data.