What is the future direction of agricultural development?
At present, China is in a critical period of simultaneous development of industrialization, urbanization and agricultural modernization. With the increasing pressure of environmental resources and the structural changes of agricultural labor force, it has become an inevitable trend to create a new agricultural development model to achieve sustainable agricultural development.
Modern agriculture 2.5 industry theory is based on this trend to put forward a new agricultural development model, it is a comprehensive agricultural development model. It is characterized by the effective integration of policy, science and technology, capital and market, and the core support system is constructed by the government, leading agricultural enterprises and agricultural scientific research institutions. Make use of the basic advantages of regional agricultural industry, give full play to the scientific research advantages of agricultural scientific research institutions, promote the adjustment, transformation and upgrading of regional agricultural industrial structure, and jointly build a certain region into the integration of primary, secondary and tertiary industries. a new agricultural development model of harmonious production, life and ecology, so as to gradually promote the fundamental transformation of the mode of agricultural development.
This comprehensive agricultural development model is not only born in the agricultural park, but also higher than the agricultural park, which is the "upgraded version" of the modern agricultural park. Compared with the traditional agricultural industrial park, it has more distinct characteristics:
First, new ideas. Drawing lessons from the concept of industrialization development and the concept of urban complex, through the mutual integration of the primary, secondary and tertiary industries, the secondary and tertiary industries are attached to the primary industry, and the agriculture, which was originally the primary industry, is expanded into a comprehensive industry. Enrich the function of agriculture to the greatest extent, make the whole process of prenatal, mid-production and post-natal production of agricultural products produce economic and social benefits, improve the added value of each link, and gradually promote the fundamental transformation of agricultural development mode.
Second, new connotation. Take agriculture as the leading, science and technology as the support, integrate food processing, trade and logistics, popular science exhibition, education and training, leisure tourism, cultural creativity and other related industries to build a multi-functional, complex and innovative industrial combination; to form a good pattern of comprehensive expansion in all fields of primary, secondary and tertiary industries, coexistence of various forms of industry, organic interweaving, diversified management, common development, and harmonious production, life and ecology.
Third, the new mode. The government, leading agricultural enterprises and agricultural scientific research institutions will establish an interdependent and stable cooperation structure with efficient operation, and clarify the relationship between responsibilities and rights of all parties in the whole operation process according to the modern enterprise system. The government should do a good job in planning and policy formulation, strengthen the overall planning of regional resource elements, guide new agricultural operators to actively participate in investment, and give full play to their advantages in capital investment, technology application, organization and management, brand promotion, market development, etc. Scientific research institutions should strengthen talents, technology and varieties, play a supporting and leading role, and establish an interest mechanism of "benefit sharing and risk sharing".
Under this comprehensive agricultural development model, a new form of agricultural development has emerged:
1. Agricultural finance. The attention and investment of financial capital to agriculture has increased significantly, and the rise of agricultural industrial funds and agricultural micro-loans have injected strength into the rapid development of agricultural industry.
2. Trading of bulk agricultural products. With the development of information technology, large agricultural products, such as production, consumption, trade volume, transport volume, etc., rely on the development of real goods trading to achieve off-site trading and investment trading through e-commerce platform, so that agricultural products can be circulated in a timely and large scale.
3. The agricultural O2O model is developing rapidly. The offline superiors of agricultural products are combined with online transactions on the Internet. in the past, consumers bought vegetables to supermarkets and farmers' markets. in the future, orders will be issued on the e-commerce platform, and the farm will deliver fresh agricultural products directly to your doorstep. Consumers can also achieve offline field experience through online payment. This fast and convenient marketing method has quietly sprung up around us and is changing our lives.
4. The rise of large logistics and small stores. With the rise of large logistics and network, the route of chain operation at all levels of channel distribution will be eliminated by the times, the channel will be replaced by large logistics, and the storefront will be replaced by experience store. Business in the future is no longer a simple struggle for space (channels, stores), but a struggle for time (closer, faster, shorter).
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