Don't let rumors become a "stumbling block" to the development of animal husbandry.

Recently, incidents such as "six-winged chicken" and "pork with worms" spread in the network WeChat circle, which convinced many consumers and took the initiative to participate in the dissemination, which not only had a negative impact on the livestock and poultry breeding industry, but also brought unstable factors to the society.

In the numerous and complicated network environment, in the face of this kind of information, the first thing we need to do is not to impatiently transmit it to our moments to gain attention, but to calm down first, and then objectively read the relevant materials or reports. perhaps at this time, people will find that, in fact, these messages have been confirmed to be rumors a few years ago, and they are just changing the title, time and place. Put on the vest and make a comeback.

Why do rumors always go away? Data show that 90% of the food eaten by Chinese consumers is agricultural products, livestock and poultry products as the "highlight" of agricultural products, the safety of their consumption has attracted more attention. Therefore, if it is used by people with ulterior motives, consumers will become the biggest victims and disseminators of rumors, and the blow to the aquaculture industry is unimaginable.

At the end of May, in order to create a clean and clear food network environment, the relevant central media launched a seminar with the theme of "2015 purifying network safety to crack down on food rumors" to provide advice for exploring, preventing and cracking down on online food rumors, which undoubtedly brings benefits to the healthy development of livestock and poultry breeding. So, how should animal husbandry solve the problem of rumors in the future? The author believes that we should start with the quality of livestock and poultry products and the communication platform.

It takes a good blacksmith to make steel. In a series of livestock and poultry food safety incidents in recent years, the adulteration, sale and abuse of drugs by a small number of enterprises have deeply hurt consumers' hearts and made them have mistrust of livestock and poultry food. even generalize this phenomenon, coupled with the promotion of Wechat and other network platforms, make them suffer from "phobia" and do not dare to eat livestock and poultry products easily, which has seriously hindered the healthy development of animal husbandry. If livestock and poultry enterprises can really carry out production and operation activities in accordance with the requirements of the Food Safety Law, do not violate the rules, do not exceed the standard to add preservatives and food additives, dare to assume responsibility, and return the public's right to know, then consumers will naturally be less blindly obedient and more rational in the face of rumors.

Maintain a healthy communication environment. Nowadays, using Wechat official account, Weibo and other network platforms to spread rumors has become a grey interest industrial chain, and shows the trend of corporate operation, giving rise to all kinds of business models that profit from rumors, among which there is no lack of hype and exaggeration by unscrupulous media. there is also no lack of malicious competition among livestock enterprises. Therefore, on the one hand, the government, industry organizations and enterprises have the responsibility to help consumers improve their knowledge of livestock and poultry food safety and understand the norms and standards for the use of veterinary drugs, preservatives and additives, rather than completely negating related science and technology. or talk about color change. On the other hand, the government should support industry organizations and enterprises to take up legal weapons and intensify their crackdown on producers and disseminators of livestock and poultry food rumors until they are investigated for criminal responsibility. we will be able to create a fair, just and open competition order in the livestock and poultry food market.