The problem of milk powder is not terrible. The terrible thing is to cover up the problem.

In the Feihe milk powder incident, we can see why some domestic milk powder enterprises did not get out of the trough of the Sanlu milk powder incident, not only because there were quality problems again, but also because they were still treating their own quality problems like Sanlu at that time.

The recent news about the "accident" of milk powder has once again set off the "butterfly effect": Feihe Dairy, which has been promoted by "consistently good milk powder", has been exposed with product quality problems in two months, of which goat milk powder has become a "worst-hit area". Shaanxi "Feihe Guanshan", which ranks first in the sheep milk powder industry, is on the list. According to the investigation results of Guanshan Dairy, the operation error in the production cleaning process led to the acid-alkali cleaning solution leaking into the concentrated milk tank and the reaction producing nitrate, resulting in the unqualified nitrate index of the above-mentioned batches of products.

Although the problem of Feihe milk powder does not represent all domestic milk, the quality problem has undoubtedly reduced the confidence of Chinese people who are still worried about the problem milk powder. The endless safety incidents of milk powder obviously failed to make Feihe learn his lesson: a few days after being named by the State Administration of Food and Drug Administration, the product recall of Feihe Guanshan milk powder, who was the supplier of raw materials, where the related problems are and other questions, there is still no clear explanation.

If the previous quality problems can still be trusted by "omissions in the production process", then after being named, is there any reason for not seeing self-examination and solution? how can such milk powder win the trust of consumers?

What we can see is that milk powder in any country cannot always be zero problem. It is true that there are quality problems with domestic milk powder before, but it is undeniable that there has been a great improvement in recent years. In terms of quality alone, many domestic milk powder may not be worse than international milk powder brands, but why still can't stop consumers from "voting with feet" on "foreign milk powder". The reason is still in the credibility problem, not because of the poor quality, but the attitude towards the quality problem.

To some extent, after something goes wrong with the milk powder, the most important thing is the attitude towards the problem milk powder how to make consumers in their own country or other countries still trust their milk powder. As for the Feihe milk powder incident, we can see why some domestic milk powder enterprises did not get out of the trough of the Sanlu milk powder incident, not only because there were quality problems again, but still treated their own quality problems like Sanlu at that time. So far, some domestic milk powder has not learned how to face its own quality problems, not taking the initiative to disclose the problems, announcing recalls, apologizing to consumers and compensating them, but responding passively.

If the relevant enterprises are still unable to learn the lesson, if Sanlu died yesterday and the flying crane broke its wings today, some enterprises may fall into a whirlpool of problems tomorrow and lose the trust of consumers.