"Internet +": let Special farming face consumers directly

College students use e-commerce to sell pheasants, earning 100000 yuan in half a year; old men in Chongqing sell pheasants online, selling 300 pheasants a month. Once the traditional special farming is connected to the Internet, it is like a kite flying away in the wind, getting out of control.

The history of the integration of commerce and the Internet is relatively long. With the development and growth of the Internet industry in China, e-commerce business is still in the stage of rapid development, transformation and upgrading, and has broad prospects for development. However, special aquaculture products are subject to their own particularity and cannot be packaged and transmitted like clothes, hats, hardware and other commodities, so few people associate special aquaculture products with the Internet, but Kuang Xu and Xiang Daoquan have the courage to try. Through the network platform to promote their own products, the use of the magnifying effect of the Internet to solve the marketing problem of special aquaculture, took the first step of special breeding "Internet +".

Every traditional industry gives birth to the opportunity of "Internet +". In this year's government work report, Premier Li Keqiang proposed for the first time the formulation of a 'Internet +' action plan, emphasizing the deep cross-border integration of the Internet and traditional industries. In the process of looking for "Internet +", the special aquaculture industry must first dare to integrate with the Internet, not only considering the particularity of the industry products, but also looking for a way to expand. Kuangxu realized same-day delivery with the help of online store e-commerce, breaking the traditional market purchase routine. although some customers are too far away to achieve, they still make full use of online stores, Wechat and so on to open up the Internet road of special breeding.

Taking a closer look at the success of the two people, they not only regard the Internet as a sales platform, but also run through the thinking of "Internet +" in special breeding. For example, some farmers will install cameras on the farm, and customers can check the living conditions and diet of the animals through webcast video, and supervise the whole process. This is the core of "Internet +"-user thinking, through establishing direct contact with customers, understanding the specific characteristics of customers, and then accurately developing differentiated and personalized products for subdividing customer groups. this is the key to the success of special breeding "Internet +".

The road of special breeding "Internet +" has broken the original industrial boundary, and is bound to face some new problems, which requires practitioners in special industries to constantly learn, study and judge the competitive risks that may be brought about by the emergence of new technologies, new applications, and new business models of the Internet, improve the omni-directional innovation ability relying on the Internet, and seize the commanding heights in the process of complying with the "Internet +".