Modern agriculture has actively laid out the upgrading of information technology and accurate docking production and marketing

As a hot field of "Internet +", modern agriculture has begun to actively layout information upgrading, innovate product circulation forms, and accurately dock production and marketing. With the promotion of policies, the integration of agricultural infrastructure and information technology is expected to continue to speed up, and many Internet companies regard rural e-commerce as a "blue ocean". In the future, agriculture and the Internet will be deeply integrated in the fields of intelligent agriculture and e-commerce of agricultural products.

Modern agriculture is the 11 key areas identified by the "Internet +" Action guidance, and it is also a hot area for all kinds of capital to devote themselves to "Internet +". Not long ago, the New Hope Group and agricultural products B2B trading platform "one mu of farmland" hand in hand to layout the agricultural products e-commerce market. Dabei Nong, Stanley, Kim Jong-da and other traditional leading agricultural enterprises are also accelerating the layout of "Internet + agriculture." Experts believe that in the future, there are mainly two growth points in the deep integration of agriculture and the Internet: one is intelligent agriculture in the field of production, and the other is e-commerce of agricultural products in the field of circulation.

Informationization of agriculture and animal husbandry layout

"Hello, expert. There are brown markings on the leaves. Please help me to see what's wrong with strawberry seedlings." Recently, at the "12316 Video Terminal" in Yema Village, Pinghu City, Zhejiang Province, farmer Yang Ying asked Wu Ping, an expert on cash crops, about his illness by video call. Wu Ping made a preliminary diagnosis of strawberry anthracnose by remote video and prescribed a prescription.

The "12316 remote Agricultural Technology Video diagnosis system" is a public welfare information benefit agricultural project implemented by the Ministry of agriculture. since last year, the Ministry of Agriculture has built a number of village-level information service stations in 10 pilot provinces to promote the access of agricultural public welfare services and e-commerce resources to village-level stations. Up to now, 3700 villages across the country have set up beneficial agricultural information cooperatives.

Through the Internet technology to transform agriculture and improve the degree of intelligence of each link, it is helpful to realize "environment measurable, production controllable and quality traceable". Xu WHO, director of the Institute of Information of the Chinese Academy of Agricultural Sciences, said that taking animal husbandry as an example, relying on the "Internet" and the Internet of things in agriculture, the automatic feed feeding system can be used to optimize the feeding time and amount of livestock and poultry according to the growth cycle and feeding situation of livestock and poultry.

With the promotion of policies, the integration of agricultural infrastructure and informatization is expected to accelerate. According to the relevant plans, the agricultural department will develop and popularize intelligent water-saving irrigation systems and constantly improve the information level of irrigation and water conservancy. Build a number of equipped livestock and poultry and aquaculture farms that integrate intelligent perception, intelligent transmission and intelligent control, improve the level of intelligence and automation of livestock and poultry aquaculture, and promote the production and efficiency of livestock and poultry aquaculture. Speed up the integration of agricultural machinery and agricultural equipment with information technology, and develop intelligent operating machinery and equipment.

E-commerce innovates product circulation

In the traditional agricultural marketing mode, fresh agricultural products have to go through many links from the field to the public dining table, and it is inevitable that it is difficult to buy expensive and sell in the case of poor information. The Internet can effectively reduce circulation costs and accurately connect production and marketing, which not only gives birth to a lot of fresh e-commerce in cities, but also brings changes in circulation modes for the vast rural areas.

"the average annual income of each greenhouse is 8500 yuan, and the total income is 68000 yuan." Su Xinchao, head of Su Shun vegetable Cooperative in Tangshan City, Hebei Province, looked excited at the last cart of cauliflower pulled away by merchants. This year, the cooperative tried to grow organic cauliflower in eight cold sheds through agricultural data provided by the agricultural products trading information platform, but the price was as high as 4.4 yuan per kilogram.

At present, the rural e-commerce ecosystem has been activated, and many Internet companies regard rural e-commerce as a "blue sea". Ali and JD.com have respectively implemented the strategies of "thousands of counties and villages" and "channel sinking". From the beginning of the small and refined to today's large and comprehensive, almost all categories of fresh products have been involved. Efforts to carry out the cultivation of high-quality agricultural products continue in various localities, and in some areas where the overall level of informatization is not developed, such as Longnan in Gansu and Tongren in Guizhou, e-commerce for agricultural products has sprung up to transform a good ecological environment into economic value through e-commerce.

At present, the online trading volume of agricultural products is growing rapidly, and a number of "Taobao County" and "Taobao Village" have emerged across the country. According to the 2014-2015 China Agricultural products E-commerce Development report, there are about 4000 agriculture-related transactions in China. With the development of agricultural e-commerce, agricultural Internet financial platforms have also emerged one after another. Ant Financial Services Group, JD.com Finance, Hope Finance and other financial platforms, as well as agricultural loans, Lido and other vertical financial platforms began to extend to rural areas.

Internet narrowing the gap between urban and rural areas

According to the national agricultural informatization development plan of the Ministry of Agriculture, the overall level of agricultural and rural informatization is expected to increase from 20% in 2011 to 35% in 2015, which means that the transition of agricultural and rural informatization from the initial stage to the rapid development stage will be basically completed this year. This year, the Ministry of Commerce has promoted the development of county-level rural e-commerce in more than 2000 counties across the country, and is expected to build a county-level e-commerce service center and some village-level e-commerce service points in each county.

The development of modern agriculture is more and more dependent on informatization, but compared with other industries, there are still some problems, such as weak foundation, insufficient overall planning and so on. Last year, the e-commerce turnover of agricultural products reached more than 100 billion yuan, accounting for about 3 percent of the total sales of agricultural products, but more than 7 percentage points lower than the proportion of online retail sales of consumer goods.

The data show that only 1 per cent of the 4000 agriculture-related transactions are profitable, 7 per cent with huge losses, 88 per cent with slight losses and 4 per cent flat. " Gao Haiyan, director of the "one mu of farmland" research institute, believes that the current unprofitable e-commerce of agricultural products is only a phenomenon, not a problem, but an initial stage of e-commerce development. "because e-commerce is redistributing resources and market systems in the agricultural industry, and different e-commerce has different profit cycles, B2B platform is expected to dominate e-commerce for agricultural products in the future." Gao Haiyan said.

According to Li Daoliang, a professor at the School of Information at China Agricultural University, one of the core values of the Internet for agriculture is to continuously transform the source of agricultural production through customer data and market analysis. Therefore, while formulating rural e-commerce plans, the relevant departments also need to use the concept of "Internet +" to synchronously implement changes including agricultural production, supervision, marketing and so on.

"We should focus on agricultural products and agricultural means of production, and organize new agricultural operators to dock with e-commerce platforms, so as to not only sell high-quality agricultural products in their villages, but also allow farmers to buy high-quality and cheap means of production." Zhang synthetic, director of the Marketing Department of the Ministry of Agriculture, said that entering villages and households through information will eventually connect administrative villages across the country into a large network, form agricultural big data, improve the government's decision-making ability and level, and accurately push information to farmers.