How should unsalable sales end again and again?

In June this year, nectarines in Zhuyu Town, Zhouzhi County, Shaanxi Province were unsalable, and fruit farmers had no choice but to pour some of the damaged nectarines into the river at the head of the village. Coincidentally, in April, open-field green onions planted by Moxi Community in Qianxian County, Xianyang City were unsalable to varying degrees, but the villagers kept the green onions harvested but could not sell them.

These two unsalable events attracted the attention and help of many enthusiasts, and the reporter personally experienced these two unsalable events. Through the reporter's investigation, the two unsalable incidents have many common characteristics. First of all, they are all affected by the climate to varying degrees. The peak season of agricultural products sales in these two regions have encountered continuous rainy weather, which on the one hand leads to delays in agricultural products sales, on the other hand, leads to a decrease in merchants. Secondly, unsalable agricultural products are non-governmental planting projects in the region. Qianxian County and Zhouzhi County are important apple and kiwifruit producing areas in Shaanxi Province respectively, which lack effective guidance for unsalable agricultural products to a certain extent. Third, it is greatly influenced by the market situation. The purchase prices of these two unsalable agricultural products have dropped sharply compared with before, and farmers generally have the psychology of being reluctant to sell, resulting in delayed sales, varying degrees of decline in product quality, and even lower prices. Fourth, a single family-based business. Green onion in Moxi community and nectarine in Zhuyu town have been planted for nearly 20 years, but they still remain in a single family management, the degree of organization of agricultural production and management is low, and there is a lack of effective market connection.

In recent years, the seasonal unsalable cycle of agricultural products in some areas of our country has appeared again and again, which has seriously affected the planting enthusiasm of farmers. The reporter believes that the government should make overall planning for the planting industry in the region, and for those planting projects that are not advocated by the government, the government should also increase communication with farmers, and by providing technical support, information communication, and contact with the market, to help these farmers establish a sober concept of production.

As the unmarketable agricultural products are affected by many factors, the government can not completely put an end to the problem of unmarketable agricultural products even if the government only makes serious industrial planning. Governments at all levels should make great efforts in the marketing system. Do a good job in the construction of sales channels for agricultural products, strengthen the opening and management of sales channels, form a smooth and efficient sales network, eliminate the separation between products and consumers, and provide consumers with a convenient and fast consumption platform, it is an important work for the promotion of agricultural products. At the same time, local governments should also speed up the pace of agricultural informatization and expand the coverage of agricultural products sales by using the characteristics of "large radiation" of e-commerce platform. From the perspective of long-term development, it is necessary to cultivate and strengthen new business entities, cultivate the brand of agricultural products, and obtain the recognition of the market and consumers through the brand construction of agricultural products.