Reveal the truth of the false "unsalable" of Huolongguo three channels to distinguish the true from the false

After earning countless Chinese eyeballs in early July, the "unsalable" fire dragon fruit in Foshan, Guangdong, is still regarded by the public as false news.

In this "wolf coming" incident of agricultural products, not only the outsiders concerned about China's agriculture, rural areas and farmers were injured, but also the fruit growers in the fake unsalable whirlpool-- "Foshan Fire Dragon Fruit" attracted more purchasers, at the same time, it also caused some buyers to maliciously lower their prices, and some quotations were as low as two yuan per jin. False news almost led to a real unsalable, like this agricultural product "wolf" story, must not be repeated, otherwise, "the most hurt" will still be the broad masses of farmers.

The commissioner of one mu of land reveals the truth of "unsalable".

"I'm so busy right now, I don't have time to talk to you. Come and see for yourself!" On the evening of the 4th, Hu, the boss of Yongfeng Huolong Fruit Field, Datang Town, Sanshui District, Foshan City, hung up the phone in a hurry. With doubt, the staff of one mu of land in Gaozhou City, Guangdong Province immediately drove to the producing area 400 kilometers away to learn about the actual situation.

According to Wen Chunlei, the staff member who first arrived at the site of the incident at 04:30 on the 4th of July, he received confirmation that there was no online spread of "unsalable Foshan dragon fruits" and that "thousands of jin of dragon fruits were poured into fish ponds" only as a routine way to deal with non-commercial fruits that could not be sold due to quality problems.

A total of 500 mu of dragon fruit is planted in Yongping village, Datang town, and the planting area of Yongfeng fire dragon fruit farm accounts for 60% of the total planting area of the village. Hu Boss's 300 mu dragon fruit is mainly "Taiwan red meat". It is listed in batches according to the order of maturity, with an average of 7 to 10 days, with each batch of 12 to 150000 jin. There are probably at least 1000 jin of poor "selling" remnants that need to be disposed of. "those who have fish ponds at home will pour them into the fish ponds to feed the fish, and those who do not have them will rot in the fields. The reporter only captured part of the residual fruit poured into the fish pond and wantonly reported that it was' unsalable'. "

"Boss Hu is too busy to talk. Many buyers come to buy. I see the whole bus coming down to buy." Introduced by Wen Chunlei. Up to now, Boss Hu's third batch of dragon fruit is basically sold out, with a price of about 3 yuan per jin.

In fact, until the evening of July 4, some media exposed "fake!" Guangdong fire dragon fruit is not unsalable inverted fish pond is not a fuss, "Foshan dragon fruit unsalable" false news momentum gradually weakened, Foshan dragon fruit was finally "rectified" in front of the truth.

Prices in terminal consumer markets such as Beijing are still strong.

According to the data provided by one mu of farmland, the largest agricultural e-commerce platform in China, the wholesale price of dragon fruit has declined as a whole since the beginning of summer. The price of dragon fruit, which is 4.85 yuan per jin on June 9, has continued to decline. As of July 5, the average wholesale price of dragon fruit has dropped to 4.51 yuan per jin. For Guangdong Province, which has a planting scale of 180000 mu, the average wholesale price in the market is as low as 4 yuan / jin.

In recent years, the planting area of dragon fruit in Guangdong, Yunnan, Guangxi and other provinces has increased, the climate is suitable this year, and the per unit yield of dragon fruit production area has also increased compared with last year. However, due to the high-grade red meat dragon fruit as the main planting variety, the price of the main variety of dragon fruit is higher, coupled with the rising costs of labor and transportation, pushing up the price of dragon fruit as a whole, so that the price will not be lower than the national average market price. At the same time, in the large-scale merchants in Beijing, Guangdong and other domestic first-tier cities, the price of high-quality dragon fruit is still basically maintained at more than 5 yuan per jin, which can be said to be strong, and the supply of goods is also relatively abundant.

Industry experts disclosed that due to the diversity of consumer choices and the openness of the market, 83% of the country's annual consumption of 6 million tons of dragon fruit was occupied by Vietnamese dragon fruit at a low price, which had an impact on the sales market of dragon fruit in domestic producing areas. In addition, recently, a large number of dragon fruits are concentrated on the market, and when consumption is sluggish, buyers often hold a wait-and-see attitude and do not dare to leave a large number of goods, resulting in lower purchase prices of dragon fruits in Guangdong. The dragon fruit of Yongfeng Huolong Fruit Field in Datang Town, Foshan City, began to mature and listed in late June until now the third batch is basically sold out, and the red meat dragon fruit has dropped from 7 yuan / jin at the beginning of listing to 2 to 3 yuan / jin.

Three channels teach people to distinguish between true and false "unsalable".

Watermelon, nectarine, litchi, apricot. Since late June, there have been a number of unsalable cases of agricultural products in China. After the media exposure, the commissioner of one mu of farmland rushed to the area of docking, reducing a lot of losses for farmers. However, after the "unsalable" incident of Foshan dragon fruit was exposed, many buyers who heard the news came to the rescue but felt that they had been "fooled".

For the phenomenon of misjudgment in public opinion, people in the industry are also reflecting on how the public can distinguish between true and false unsalable information. "even if the market price of a certain agricultural product falls, it does not necessarily mean that the market is bad and unsalable. The formation of unsalable is for a reason, we should learn to use public data to distinguish the authenticity of unsalable information. "

Gao Xinxin, a market analyst at one mu of farmland, said that real unsalable events generally need to meet three major conditions: first, because the supply of certain agricultural products in the region far exceeds demand, the transaction was once very difficult. On the other hand, the fire dragon fruit is "unsalable" this time, even if the weight of the "unsalable" as reported by the media is 100000 jin and the sale is not good, it can still be shipped in large quantities at the price of 3 yuan per jin, which is enough to overturn the "fact" mentioned by the media.

The second condition is that the quotation is significantly lower than the cost. For example, the average yield of red meat dragon fruit planted by Hu boss in Foshan is only about 4000 jin per mu, and the cost of pesticides, fertilizer, labor and land rent per mu is about 6000-7000 yuan. At this time, as long as the sales price is not less than 1.5 yuan, there will be no loss; even if the residual fruit is sold at 2 yuan / jin, the fruit growers can guarantee a certain profit, and there is basically no problem of "loss".

The third condition is that it is difficult for farmers to get their funds back. If it cannot be sold at a price higher than the cost price, farmers' funds will not be returned, and capital turnover will not be formed, and simple reproduction will be difficult to achieve. And only the real unsalable will have such fruitful characteristics.

In fact, if the public wants to know the real unsalable information of agricultural products in time, they can use the Internet big data to search Shennong Tu, the most authoritative agricultural product big data platform in China, and can sort out the unsalable information according to the national real-time transaction records. the real unsalable information will be displayed on this electronic map for the first time. This kind of agricultural product e-commerce operation, can let purchasers and suppliers intuitively understand the unsalable situation in various places, and then make the best decision.

With the above-mentioned powerful scientific and technological means and trading experience, one mu of farmland calls on all sectors of society to rationally and objectively identify the "unsalable" information of agricultural products, so that the Internet and media can become a positive energy to help farmers solve the unsalable agricultural products, and put an end to the recurrence of the "wolf" incident in the agricultural product circulation market.