Online and offline two-pronged to insert traditional agriculture "Internet wings"

Traditional agriculture takes the "Internet" express.

The guidance points out that by 2018, the integration and development of the Internet and various economic and social fields will be further deepened, new business type based on the Internet will become a new driving force for economic growth, and the role of the Internet in supporting mass entrepreneurship and innovation will be further enhanced.

Xia Lanning is a rural youth coming out of Shilong Village, Xintan Town, Suijiang. After graduating from university in 2006, he resolutely chose to return to his hometown to start a business, leading the villagers to become rich together. Xia Lanning knows very well that the way out for his hometown lies in the adjustment of industrial structure, and the hope lies in the development and growth of economic forest and fruit. As a result, he and his villagers planted half of the red plums in front and back of the thin and barren Shilong village school area, which is located on the bare stone beach.

By the end of 2014, the total planting area of red plums in half of Suijiang has reached 60,000 mu. As Xia Lanning's red plum industry grew bigger and bigger, he began to focus on the fresh e-commerce standing on the tuyere of "Internet + Agriculture". He said that the combination of online and offline, one more leg to walk, more stable, but also to increase farmers' income in many ways.

Hu Lishan, co-founder of Weidao, said, "the mobile Internet solves the problem of information asymmetry, eliminates intermediary links, and urban consumers are directly connected to farmers or farmers. Internet + can change the problem of food safety." the income of farmers or herdsmen will also be increased to increase farmers' income and reduce the burden on citizens. "

Not only young people in rural areas, but also young people in cities have joined the tide of "Internet + agriculture". Lao Su is a young man with a lot of experience in Shandong. The post-80s generation who loves to travel has spent six months cycling from Qingdao to Paris in 18 countries. After many in-depth understanding of Xinjiang, he fired the boss, opened an old Su dried fruit store on Taobao, started the business of Xinjiang specialties, and opened his entrepreneurial road.

Why did Lao Su give up her high-paying job and choose to sell Xinjiang specialties online? "some parts of Xinjiang are still relatively backward, and the sale of their agricultural products is a big problem," he told reporters. The long-term difficulty of buying and selling is a barrier that restricts the increase of farmers' income. I hope to help them sell good things so that local farmers can earn more hard money. Modern agriculture is also developing at a high speed in the vast land of Xinjiang. As small as I am, I hope that under the premise of supporting policies provided by the state, we can bring natural and delicious products to more people through the Internet. "

The challenges behind Internet + 's Agricultural opportunities

Figures show that at present, there are nearly 400000 online stores operating agricultural products in Taobao, and there are 212 Taobao villages in Zhejiang, Shandong and other places, with online retail sales of agricultural products reaching more than 100 billion yuan.

Today, Internet + agriculture has great potential for development, but also faces many difficulties and challenges. "the high logistics cost, the high loss rate and the lack of professionals are all testing the realization model of Internet + 's agriculture, which need to be improved step by step and exploration." Taste net CEO Hua Haitao said.

Cold chain logistics is a big threshold for fresh agricultural products to touch the net. In the traditional sales mode, a large number of agricultural products are transported centrally and distributed at the station, sharing the logistics cost. In the Internet era, producers face consumers directly, circulation links are reduced, but logistics costs are increased, especially cold chain circulation is underdeveloped and circulation loss is large.

Compared with fresh agricultural products, the logistics cost of dried fruit products is slightly lower. But Lao Su's Taobao store also faces its own logistics problems. He told reporters, "now online shopping, we are used to choosing sellers free delivery." The cost of sending express delivery from Xinjiang is higher than that of other regions, which virtually increases the cost. Direct delivery of the country of origin ensures the quality of the products and pays the price. We now have astonishingly low profit margins, of which the largest part of the cost is express delivery. "

According to the China Agricultural products E-commerce Development report, there are nearly 4000 agricultural products e-commerce in China, and there are some problems, such as "one side of the network", high costs, different standardization and so on.

Industry insiders said that for producers, the lack of professionals is also an indisputable reality. Data show that the demand for e-commerce talents by county online merchants will exceed 2 million in the next two years. At the same time, due to the strong seasonality of agricultural production, agricultural products are often concentrated on the market, and many producers are afraid to "bet" on the Internet because of risks.

Lao Su has his own views on Internet +. He said that Internet + 's traditional industry is not a simple addition, but the use of information technology platform and Internet platform to deeply integrate the Internet with traditional industries and create a new development ecology. This is equivalent to adding a pair of "Internet" wings to traditional industries, especially traditional agriculture. In such an environment, we small and micro enterprises can also try their best to find a broader market space.