Is it necessary for the world to know that agricultural products are unmarketable?

Unsalable information has greatly lowered price expectations, most consumers simply do not care whether you choose or not, there is no differentiation, heard that unsalable prices are so cheap, you sell so high, not only do not buy, but also scold you are crazy. This is indeed true.

Zhihong's lychee factory was supposed to operate until the end of this month, but it has been shut down these two days. Ask why? Merchants from other places all feel that Fujian litchi has been unsalable, regardless of indiscriminately, the price is very low, and his high-quality litchi has also lost its profit margin and simply stopped.

Without these export channels, do you think the litchi farmers in Fujian can sell better, or will it make things worse?

With regard to the unsalable agricultural products, the media do bad things with good intentions.

A week ago, my circle of friends was filled with the headline "Litchi in a certain place is so unsalable that it can't sell a jin of land." I read one of the reports from the mainstream media in Fujian and read more than 100,000 times. Well-intentioned people who see such news, with the original intention of public welfare, will also help to forward it, but it seems that 99.99% of the people are lively spectators, which can not help except support.

I believe that the media is also well-intentioned and the public is well-intentioned, but because the Internet has accelerated the transparency of information, such information broke out rapidly-as a result, everyone knew the unsalable information, and everyone lowered their expectations for the price of litchi. Everyone has a defensive mentality against the price of litchi on the fruit stall. When I walked past the fruit store in front of my house, I saw a price tag of ten yuan for two jin, which was placed in a pile of black lychees. Although the price was low, I was still reluctant to buy it. "the land is 50 cents!"

Consumers are unwilling to buy, operators do not make money, and agricultural products are more unsalable!

With regard to the unsalable agricultural products, will public welfare sales become the mainstream?

I deliberately went to observe the online public welfare sales, because I read the report that many enthusiastic people took action, and some people even made a price of 58 yuan for 20 jin in public welfare sales. I specially bought one, because the other party sent an ordinary express, the first one had been stinked and thrown away on the road, and by the time I wrote the article, the second delivery was still on the way. I reckon that this brother is going to lose money, only by the difference between losses and losses.

Before I bought a unsalable nectarine from Shaanxi, 19.9 yuan / 5 jin, I think the total sales of the store is more than 16000, the results are good. It's cheap and commonweal, so I placed the order readily. This experience is not bad, although it was 2-3 days late to receive the goods, but the product is finally complete. Product quality, to be honest, the next day I went to the fruit store to have a look, 3.80 yuan / jin, can choose to choose, can be taken out immediately; and then look at that public welfare sales enterprise, sold more than 16000 single express delivery is estimated to be busy crazy), 80,000 jin of goods (40 tons), the profit should be no, if you include manual estimates, you have to paste money inside.

Individuals admire such enterprises very much, but how many can be done by sticking money like this? Selling fresh agricultural products is still a professional job. once the production area is unsalable, it will be tens of thousands of tons of goods, non-professional public welfare people, how many orders can be sold? It's like a drop in the bucket.

It is impossible to solve the unsalable market by relying on public welfare.

Is normal business behavior all right? It was a disappointing result.

Unfortunately, I also joined the ranks of the sale of lychees. Because Xinnongtang mainly focuses on small and medium-sized special sellers in the eastern coastal areas, including many fruit WeChat merchants, I try to use B2B2C to get everyone to sell litchi together.

In terms of products, I cooperate with Zhihong's litchi factory to select goods from the origin with relatively high standards, even if it is an unsalable variety of orchid bamboo, we also choose the best orchid bamboo grade. In order to make the product more sexy, we also put the relatively high-end glutinous rice curd, cinnamon and orchid bamboo into a combination to sell, but also added a lot of creative elements.