E-commerce in rural areas is supported by 2 billion special funds

With deep mountains and ditches and inconvenient transportation, Longnan is a typical poor area. Through "e-commerce poverty alleviation", Longnan city has opened more than 6000 online stores, agricultural products online sales of more than 1 billion yuan.

In fact, it's not just Longnan. According to the survey data of Alibaba Research Institute, there are more than 800 poverty-stricken counties across the country, and more than 20 have done more than 100 million transactions on Taobao. Standing on the "Internet +" tuyere, "poverty alleviation through e-commerce" has become a prescription for "accurate poverty alleviation" prescribed by many governments.

Recently, the Ministry of Finance and the Ministry of Commerce announced a list of 200 demonstration counties for comprehensive demonstration of e-commerce in rural areas in 2015, and the central finance plans to allocate 2 billion special funds for counterpart support. According to the reporter of the Daily Economic News, at present, "E-commerce poverty alleviation" documents have been issued in Shandong, Gansu, Hebei, and other places. By setting up e-commerce poverty alleviation experimental bases in poor villages and adopting such methods as "platform + park + training", we will integrate the market of superior products in poor areas.

Set up "e-commerce poverty alleviation" platform in many places

In Gansu, Longnan, which took the lead in initiating "e-commerce poverty alleviation", has set a standard "example". Next, Gansu will promote the construction of e-commerce in 58 poor counties and 225 special poverty zones, and plans to enable more than 70% of the province's poor townships to use e-commerce to sell products with local characteristics in 2017.

Wang Xiangdong, director of the Informatization Research Center of the Chinese Academy of Social Sciences, believes that e-commerce poverty alleviation means bringing e-commerce, which is increasingly mainstream in the Internet era, into the poverty alleviation and development work system, helping objects, innovating ways of poverty alleviation and development, and improving the concept and practice of poverty alleviation and development. E-commerce poverty alleviation can not only be used in one industry, one place, one thing, but also can be used or radiated to many industries, places and things at the same time.

"take vegetables as an example. Small retail farmers often consume them for the purpose of producing and not selling them, and their income is limited, but after they develop e-commerce, that is to say, they use their mobile phones to surf the Internet and click on their mobile phones. It is very simple to see the needs of buyers and achieve direct docking between production and sales," a person in charge of the operation of vegetable e-commerce platform in Beijing told the Daily Economic News. "the first thing e-commerce needs to help the poor is the laying of hardware and someone to take the lead for farmers."

In the "implementation Plan for the Construction of Zibo National Poverty Alleviation Reform Experimental Zone" recently issued by Zibo City, Shandong Province, it has also made a plan for "e-commerce poverty alleviation". The next step will be to set up experimental bases in some poor villages and adopt the method of "platform + park + training". By setting up an e-commerce trading platform, we will build an industrial system for e-commerce.

In Yixian County, Hebei Province, it is expected to bring e-commerce into the strategy of "coordinated development of Beijing, Tianjin and Hebei", to achieve accurate poverty alleviation, and to reach a strategic cooperation with Yimu Tian Group. Wang Meng, vice president of foreign relations of Yimu Tian Group, told the Daily Economic News that one mu of farmland will carry out information training for agricultural industrialists, construction of traceability system of agricultural products, big data analysis of agricultural products circulation, and trade docking of agricultural products, and join hands to create a "production and supply base of green agricultural products in Beijing and Tianjin" integrating large-scale production, standardized quality control, and characteristic brands.

2 billion funds to support rural e-commerce

Recently, the Ministry of Finance and the Ministry of Commerce announced a list of 200 demonstration counties for comprehensive demonstration of e-commerce in rural areas in 2015. the central finance plans to allocate 2 billion special funds for counterpart support to develop local rural e-commerce.

According to the arrangement, the 2 billion special funds in 2015 will fully support the development of rural e-commerce in the central and western regions, especially in the old revolutionary base areas, and the use of funds will focus on the construction of logistics and distribution systems at the county, township and village levels. It is hoped that through the guidance and encouragement of financial funds, more enterprises and social capital will enter the development of rural e-commerce and cultivate the ecological environment of rural e-commerce.

Of the 200 newly announced demonstration counties, the central and western counties account for 82.5%, and poor counties account for more than 43.5%. The old revolutionary base areas such as southern Jiangxi, eastern Guizhou, Longnan and northern Shaanxi are on the list. This is a measure to give priority to the central and western provinces and the old revolutionary base areas. 10 million yuan will be allocated to each county in the pilot project, and the demonstration counties that meet the requirements will be supported for another year in 2016.

Special funds will be standardized to be used in three aspects: first, to establish a sound logistics and distribution system at the county, township and village levels; second, to support the construction and transformation of county e-commerce public service centers and village-level e-commerce service stations; third, to support rural e-commerce training.

Poor rural infrastructure and high logistics costs are generally considered to be the main problems restricting the development of rural e-commerce, but we found that in fact, people should pay more attention to the benefits of e-commerce poverty alleviation training. Zhou Kequan, director of the decision-making and consultation Department of Gansu Administrative University, said, "as an economically underdeveloped province, the scarcity of e-commerce talents is a common phenomenon, and in training, we should improve the pertinence of training courses. For example, the main purpose of training for local government officials is to raise their awareness of e-commerce and its poverty alleviation. "