Cloud Farm continues to lead "Internet + Agriculture" to boost China's agriculture.

With the rapid penetration of the Internet and the promotion of policies, the current development of agricultural e-commerce is starting a prairie fire, and all kinds of capital are also actively arranging to occupy this new blue ocean. At the end of 2014, Lenovo Holdings, China's leading large investment group, made a strategic investment of 10 million US dollars in Cloud Farm to integrate upstream and downstream resources and become the largest Internet agricultural material and technology service platform in the industry. the move was interpreted by people in the industry as the advent of agricultural e-commerce.

Recently, Cloud Farm announced that it has received more than 100 million yuan of investment from Chunxiao Capital, and the two sides will work together to build the whole industrial chain model of agricultural Internet high-tech.

Agricultural e-commerce ushered in rapid development

At present, China's agriculture is undergoing earth-shaking changes, and the 3.0 era of agriculture, which is mainly marked by intelligence, precision and customization, has come. In the era of Agriculture 3.0, the Internet is closely connected with agricultural modernization, infiltrating information into agricultural production, agricultural products sales, rural comprehensive information services and other links.

On May 7, the State Council formally issued the opinions on vigorously developing e-commerce and speeding up the cultivation of a new driving force for the economy, emphasizing the need to actively develop rural e-commerce. From the perspective of agricultural production factors, agricultural machinery, chemical fertilizers, pesticides, seeds and other agricultural products can be standardized production, in line with the characteristics of multiple purchases, suitable for e-commerce mode sales.

According to the analysis of people in the industry, under the background of rapid Internet penetration and favorable policy support, the external foundation needed for the development of agricultural e-commerce is mature and has entered a golden period of accelerating transformation and innovative development.

Cloud Farm received more than 100 million yuan of investment

The scale of the agricultural material market is more than one trillion yuan, and the leading companies of agricultural materials e-commerce have more than ten times the room for income growth. Agricultural materials e-commerce, which is both the hot theme of modern agriculture and "Internet +", is bound to be warmly sought after by the capital market.

It is reported that Yun Farm, China's first agricultural Internet high-tech comprehensive service provider, has set up more than 300 county-level service centers, more than 25000 village-level service stations, more than 1 million registered users and nearly 1 million consumer users. the market covers 13 provinces, including Shandong, Henan, Hebei, Jiangsu and Heilongjiang, with a service area of 300 million mu, developing into the largest online agricultural mall in the country, leading the way in "Internet + Agriculture."

According to the person in charge of the relevant departments of the cloud farm, the cloud farm has successfully completed the A+ round of financing in early June this year, with an investment of more than 100 million yuan from Chunxiao Capital. This is the cloud farm won the favor of the capital market again after obtaining tens of millions of US dollars of strategic investment from Lenovo Holdings, injecting capital strength into the further development of the company.

Chunxiao Capital Management team has been engaged in enterprise-level service field for many years, and is good at investing in B2B trading platform, SaaS, Internet finance and other fields. With the original financial service model of "equity investment + data debt", Chunxiao Capital Management team has quickly become an upstart in the field of industrial Internet investment.

He Wen, partner of Chunxiao Capital, said: "there are many pain points in the field of agricultural materials and agricultural products circulation, such as information asymmetry and low efficiency of capital flow, which is exactly where the Internet can make full use of its skills." Chunxiao Capital is optimistic about the business model of deep integration of traditional agriculture and the Internet for a long time, and has made a deep layout in related fields. Cloud Farm is a leading enterprise in agriculture + Internet, which has formed a relatively clear business model after several years of development. At the same time, Cloud Farm also has a team that is very approachable and has no lack of Internet thinking. I believe that Cloud Farm will quickly become a leader in agricultural Internet and lead the development of the industry. Follow-up Chunxiao Capital will also give full play to its own advantages, integrate relevant financial resources, provide financial support for the upstream and downstream of the cloud farm platform, and help cloud farm continue to develop at a high speed. "

Or accelerate the trend of oligopoly of agricultural material e-commerce.

The competition in the Internet industry is far more cruel than that in the traditional industry, with only the first and no second. Shen Yunchang, a researcher at the Ministry of Commerce, predicts that the future pattern of agricultural e-commerce will show a trend of oligarchy. In the face of the continuous sinking of agricultural materials terminals, if the existing e-commerce platform can integrate technical services, business services and platform services, will stand out in the e-commerce era.

Some people in the industry said that it remains to be seen how much impact the successful financing of Cloud Farm will have on the agricultural e-commerce industry, but it can be foreseen that the addition of capital will have an impact on the e-commerce industry to a certain extent. it may stimulate more platforms to speed up the pace of seeking capital assistance and intention capital to enter the agricultural e-commerce industry, and accelerate the process of oligarchy of agricultural e-commerce.