E-commerce is not the "savior" of agricultural products sales

Recently, Wechat moments are often scanned by a post about e-commerce to help solve the problems of unsalable agricultural products. If you think about it, the combination of the Internet and agricultural cooperatives has indeed become a popular trend in the suburbs of Beijing. Just a few days ago, at the "Internet + Farmer" exchange meeting organized by the government, the reporter saw a number of well-known fresh e-commerce companies making "bold words": this said they would join hands with 200 cooperatives before the end of the year, and that said that the scope of business would radiate Beijing, Tianjin and Hebei next year. Everyone who spoke was full of ambition, and the representatives of peasant households present here were all smiling.

At a time when everyone has a "fever" because of the "electric shock" of agricultural products, the reporter thinks that we should throw a ladle of cold water to remind farmers that e-commerce is not the "savior" of agricultural products sales.

The reporter didn't mean to sing a different tune. Multiple assistants to help us sell things, of course, is not a bad thing, afraid of crutches for a long time, even their own walking instincts have been abandoned, can no longer stimulate the potential of running.

This is not sensational. Over the past few days, when interviewing the first batch of rural areas that were embraced by e-commerce in the suburbs, the reporter found that in the eyes of agricultural experts, the production technology they applied was only at the middle and lower level in the suburbs of Beijing, but their products were sold very well. it has even been favored by many large enterprises and become a "welfare dish" for employees.

"if you are generally not afraid of planting, people can sell it to you, and they can sell it at a high price. Why don't you tell me? " When it comes to this, a local farmer takes e-commerce as a god. Right next to him, the yellow board hanging in the greenhouse was covered with pests and should have been changed a long time ago, but he never looked at it. This scene is still fresh in the reporter's memory.

There is no doubt that e-commerce does have a great advantage over traditional means in sales channels, but it is only a channel that helps a lot in communicating information. But the question is, can poor information be blamed for the slow sales of agricultural products?

Apparently not. Has your breed degraded and lost the market? Is your planting model too backward to stagger the time to market with competitors? Is your taste outdated and outdated by others? These are all issues that the leaders of agricultural cooperatives should seriously consider. If you do not take the initiative as a docking market and rely entirely on e-commerce, you may be able to rest easy for now, but when the channel value of e-commerce is exhausted, the unsalable crisis will still break out.

In this way, doesn't e-commerce become a "stimulant" in the operation of agricultural cooperatives, which is effective in the short term and causes harm in the long run? The reporter believes that there is no need to be so pessimistic.

"Internet +" is the most popular word nowadays. After this magical "+", anything can be added, from financial capital to steamed buns burning, all-inclusive. Agriculture is no exception.

Careful analysis, e-commerce through their own flexible, rapid channels to help sell agricultural products, only a small part of the magic power of "Internet +". In fact, "Internet +" still has a lot to do in crop planting, late maintenance, harvest management, and so on.

At present, there has been an attempt in this respect. For example, in Yanqing, Changping, Daxing and other districts and counties, a high-tech "farm cloud" is more and more widely used in agricultural production. Through the collection and analysis of big data, Farm Cloud can tell producers when to plant and disinfect, when to replenish water and fertilizer, and to arrange fruit harvest by analyzing market fluctuations, everything will help to improve the quality of agricultural products on the market.

At any time, quality is the lifeline of agricultural products. When the Internet and big data's magic power begin to focus on this time, we have reason to believe that a truly win-win era for both sides is coming.

We can even imagine that in the near future, big data, who includes each of our taste preferences, will provide an important basis for crop breeding and research and development. At that time, "Internet +" penetrated into the source of the whole agriculture, fundamentally innovated the genes of this ancient industry, made it coruscate a new life, and showed charming vitality.