How does the agricultural batch market embrace e-commerce?

At present, more than 80 per cent of China's agricultural products are circulated through a network of about 4200 wholesale markets throughout the country. Agricultural batch market is not only an indispensable infrastructure in the circulation chain of agricultural products, but also with vested interests. However, the tide of fresh e-commerce is becoming more and more surging, and the agricultural batch industry has already felt strongly uneasy. Beijing Xinfadi has set up an official flagship store in JD.com; Shouguang Agricultural products Logistics Park has long been trying the auction model; Chongqing Xiangmanyuan e-commerce platform is known as the benchmark for agricultural batch market transformation of e-commerce; Shenzhen Agricultural products Company has even established an e-commerce platform covering multiple levels, and also invited former Alibaba CEO Wei Zhe to plan a B2B e-commerce platform for agricultural products.

In the face of industry reengineering, agricultural batch market and fresh e-commerce actually complement each other. The leading enterprises in China's agricultural batch market have begun to explore modern circulation facilities and the world's advanced electronic auction transaction mode. and the new agricultural companies with Internet genes also began to lay out the middle and upper reaches of agriculture and develop the whole industrial chain. In the middle and lower reaches of the circulation of agricultural products, a localized agricultural batch market can be fully combined with fresh e-commerce, better solve industry problems, and finally complete the combination of traditional industries and the Internet. There are several possible ways to cooperate with different e-commerce platforms in the local market:

Local market and vertical e-commerce. The localized agricultural batch market can cooperate with localized vertical e-commerce to rent or provide infrastructure to build a cross-online and offline sales system. We can even make use of the local popularity to co-build the brand channel, integrate the retail terminals within the scope of market radiation into the offline terminals of the common brand, and let the retail terminals assume the role of distribution sites while supporting themselves. divert online orders to nearby retail stores to achieve nearby distribution or customers' online payment. The distribution tasks of vertical e-commerce are distributed to countless retail stores or consumers, and they can even engage in social express delivery to outsource a small area of intensive distribution tasks around a retail store to idle labor nearby. In the above cooperation, the infrastructure and brand awareness of the local market have reduced the hardware construction costs, distribution node construction costs, and brand marketing costs of the e-commerce platform; on the other hand, the good online operation and customer maintenance capabilities of the e-commerce platform have further enriched the brand connotation of the agricultural batch market, reduced the intermediate links, extended its relationship with local customers, and enhanced its control over the local market.

Local market and B2C (business-to-consumer) platform. If the agricultural market giant does B2C platform, it has neither first-mover advantage nor flow advantage, and needs to invest too many resources to cultivate market popularity, and there are giants such as Tmall, JD.com, Shunfeng and other giants in the way, so it is unlikely that the B2C platform will be unique, so B2C platform is not a good choice to start. However, we can first use the existing platform to develop B2C business, further enrich the brand connotation, increase customer relevance, and prepare for the construction of the platform in the future. A localized agricultural batch market can make use of third-party platforms and third-party logistics to choose high-quality products in the market, preferably overseas products or base products, which is conducive to stable cargo flow and quality control, explode several individual products, and form a brand. Then expand the scope of selection, cultivate more stable supply capacity of suppliers, further enhance brand awareness and supply chain control, and finally build a platform for diversion.

Local market and B2B (business-to-business) platform. Shenzhen Agricultural products Company has set up several B2B electronic trading platforms for bulk products, but they are all for sugar, cocoon silk and other products that are easy to standardize. In terms of freshness, the relatively formed B2B electronic transaction category in China is the electronic auction of fresh cut flowers, but it is also the coexistence of counterparty transaction and spot auction, which does not achieve remote delivery of the product, so it needs to be valued on the spot. The reason is that the degree of standardization of the product is still not high and the traceability system is still not perfect. Most agricultural batch markets do not even have electronic settlement, but it is undeniable that B2B e-commerce platform is an important direction of the transformation of the leading agricultural batch market. We can first use electronic settlement work to cultivate users' habits, and in turn, we have to continue to study product standardization. The leading enterprises with strong strength might as well give it a try, but the premise is to gather a number of high-quality bases as upstream customers, concentrate standard labor on the industrial chain, and liberalize diversified labor such as planting and catering, which is the best effort of the whole model.