Deepening Reform of Supply and Marketing Cooperatives across the Country and Creating New Advantages for Development

According to the newly released data from the National supply and Marketing Cooperation Agency, the total sales of the whole system in the first half of this year totaled 1.84832 trillion yuan, an increase of 13.6 percent over the same period last year. Of this total, sales at and below the county level were 1.37522 trillion yuan, an increase of 12.8 percent over the same period last year, accounting for 74.4 percent of the total sales of the whole system. To serve "agriculture, rural areas and farmers", supply and marketing cooperatives once again handed over a bright answer paper.

"it is the unswerving direction of the supply and marketing cooperative system to put serving agriculture in the first place and always be agricultural, farming, and surnamed agriculture." Wang Xia, director of the Council of the National Federation of supply and Marketing Cooperatives, said that to continue to run supply and marketing cooperatives well under the new historical conditions is to follow the overall requirements put forward in the decision on deepening the Comprehensive Reform of supply and Marketing Cooperatives of the CPC Central Committee and the State Council. Innovate the mode of circulation, expand the field of service, enhance service capacity, and make supply and marketing cooperatives become an irreplaceable and indispensable force in promoting rural economic and social development. To make more contributions to speeding up the process of agricultural modernization.

Innovate the way of circulation

Pay attention to both entity and e-commerce to build an "online supply and marketing cooperative"

The sun is blazing in the south of the Yangtze River in July. In the commissary at the entrance of Paochuantang Village, Gaojia Town, Qujiang District, Quzhou, Zhejiang Province, the atmosphere was equally hot: several villagers were talking enthusiastically around a computer. They are buying shirts online. The bright orange "country Amoy" sign stands out at the door of the store.

"in the past, we countrymen could neither shop online nor dare to shop online, and express delivery could not enter the village, so it was very troublesome to ask people to buy something to pick up things and go to town. Now, the snack shop in the village has been upgraded to 'village Amoy', equipped with computers, and collected parcels for the villagers free of charge, so that our villagers have also enjoyed the convenience of online shopping. " Said Bao Qifang, a 40-year-old villager.

"Rural Amoy" is an online service brand established by supply and marketing cooperatives in Quzhou City. At present, it has developed more than 110 brands, more than half of which have an average monthly transaction volume of more than 5000 yuan. In addition to helping farmers buy goods online, the service site also provides convenient services such as payment of miscellaneous fees, collection and express delivery.

Commodity circulation is the "old business" of supply and marketing cooperatives, and how to do it well is the "first hurdle" faced by supply and marketing cooperatives in the reform. The decision on deepening the Comprehensive Reform of supply and Marketing Cooperatives clearly puts forward that it is necessary to "conform to the new trend of profound changes in business models and consumption patterns, speed up the development of e-commerce in supply and marketing cooperatives, and form an integrated operation of online transactions, warehousing and logistics, and terminal distribution, so as to achieve integrated online and offline development." This points out the direction for the innovation of circulation mode of supply and marketing cooperatives.

Comply with the times and stand up to the tide bravely. In May this year, 14 enterprises in the National supply and Marketing Cooperative Union launched the establishment of the China supply and Marketing Electronic Commerce Development Alliance to build a national e-commerce platform and create an "online supply and marketing cooperative." In the first half of the year, the number of e-commerce enterprises in the national supply and marketing cooperative system reached 1074, an increase of 165 over the previous year, and the system achieved e-commerce sales of 8.28 billion yuan.

Grasp e-commerce on the one hand and physical network on the other. Hebei, Shanghai, Shandong and other supply and marketing cooperatives make use of the advantages of many community outlets and complete networks to actively carry out services such as direct marketing of agricultural products and door-to-door delivery of consumer goods, and strive to alleviate the problem of "the last kilometer" of serving agriculture.

Expand the field of services--

Aim at the new needs of farmers and build a new service platform

In May, Shandong continued to be sunny and hot with little rain, and many farmers were worried that the harvest might be affected. However, Hu Guangying, a villager in Bahu Town, Hedong District, Linyi, who works in the provincial capital, is not worried: "I have entrusted the cultivated land to the supply and marketing cooperatives, and there are people in charge of sowing, watering and harvesting. Now it's much easier to grow crops. "

Serve "agriculture, rural areas and farmers" and face up to difficulties. The decision proposes that the national supply and marketing cooperative system should "face agricultural modernization and farmers' production and life, promote supply and marketing cooperatives to extend from circulation services to full-process agricultural socialized services, and expand to all-round urban and rural community services. we will speed up the formation of a comprehensive, large-scale and sustainable service system for agriculture. To provide farmers with convenient and affordable, safe and high quality services in key areas and links such as the supply of agricultural materials, the circulation of agricultural products and rural services.

Land trusteeship wind boiled water. In order to solve the problems of "who will farm the land" and "how to grow the land", Shandong, Hunan, Chongqing, Sichuan and other places have explored the establishment of land transfer cooperatives and guided farmers to transfer their land contractual management rights in the form of subcontracting, leasing, and joint-stock cooperation. develop various forms of moderate scale operation. At present, the national supply and marketing cooperation system has entrusted more than 10 million mu of land, and more and more farmers have embarked on the road of "easy" prosperity.

Financial cooperation is in full swing. Hebei supply and marketing cooperatives adhere to the principle of "cooperative finance and universal benefits for agriculture, rural areas and farmers" and establish a rural cooperative financial service system with mutual financial assistance, credit guarantee and cooperative insurance as the main contents. At present, more than 20 county (city) cooperatives in the province have carried out mutual financial assistance within cooperatives, providing more than 130 million yuan for the production and life of more than 20, 000 members. A new pattern of cooperative financial system with "cooperative financial supermarkets at the grass-roots level and cooperative financial leaders at the provincial level" has gradually taken shape.

Integrated services work step by step. Zhejiang supply and marketing cooperatives implement the "Thousand villages Project for the convenience of the people", jointly with village committees, carry out transformation and upgrading of village-level comprehensive service cooperatives, increase the content of sports, entertainment and health services, and build village-level comprehensive service cooperatives into a new platform for farmers to provide diversified services. At present, on the basis of the "two stores" of consumer goods and agricultural materials, 4205 comprehensive service cooperatives with public welfare service functions have been built in the province, and thousands of farmers have enjoyed the same services as those of urban residents.

Improve the organizational system

Expand the coverage of grass-roots organizations and drive their ability to a new level

In recent years, a crystal pear brand named "Dake" has gradually become familiar in Yunyang, Chongqing. This professional cooperative, led by Yunyang County supply and Marketing Cooperative, has developed more than 25000 mu of pear orchards, making use of the production and sales channels of supply and marketing cooperatives. Unified production, order sales and profit dividends can increase the average annual income for fruit farmers by 3000 yuan. There are already 114300 specialized cooperatives like this in the national supply and marketing cooperative system. The system of farmers' cooperatives with the integration of counties, townships and villages has been formed.

At the village level, supply and marketing cooperatives rely on the advantages of network services, guide the village "two committees" organizations, actively lead farmers' cooperatives, and build a "trinity" development model of "village committees + farmers' cooperatives + farmers".

In villages and towns, supply and marketing cooperatives rely on farmers' cooperatives, unite with other farmers' cooperatives in the region, set up farmers' cooperatives and form scale advantages, and build grass-roots cooperatives into a physical service platform that integrates operation, public welfare and policy.

In the county seat, relying on county-level cooperatives and taking township and township farmers' cooperative cooperatives as members, set up cross-industry and trans-regional comprehensive farmers' cooperative cooperatives to promote the construction of organizational system, network service system and cooperative financial system as a whole, to achieve the integrated development of counties, townships and villages.

At present, 991 county-level cooperatives across the country have taken the lead in forming federations of rural cooperative economic organizations, accounting for 41% of all county-level cooperatives, and 344 county-level supply and marketing cooperatives in 28 provinces have carried out pilot comprehensive reforms. The organizational structure of a new type of supply and marketing cooperative at and below the county level with professional cooperatives, agricultural products associations and crop hospitals as the main body has initially taken shape.