Why don't consumers of organic agricultural products buy it?

Food is the most important thing for the people, and the safety of the entrance is of paramount importance. Under the background that the whole society pays close attention to food safety, a kind of original organic agricultural products arises at the historic moment. However, a few days ago, in an investigation and interview, the reporter found that many consumers did not buy this kind of organic agricultural products from production to table, without pesticides, fertilizers or additives. Some people say that it is too expensive to buy; some say it is difficult to tell the true from the false and dare not buy it; others say it is a gimmick and speculate on the concept. So, what exactly is organic agricultural products? What is the quality? What is the development trend?

Organic produce is not a concept, let alone a gimmick.

"Organic food is a kind of food that has been certified in quality and has the highest level of safety in the world." Zhang Ruiming, senior inspector of the certification center of Northwest University of Agriculture and Forestry Science and Technology, said that the certification of organic agricultural products is particularly strict. It is not that no pesticides, no fertilizers, no additives, it is "organic food", but also the soil, irrigation water, and even air, to carry out up-to-standard certification, including seed selection, seedling raising, transplanting, pest control, drying, storage, sales and other follow-up testing, and the certification is only valid for one year.

It is understood that, from the situation of the whole province, the area of organic certification in Guanzhong and northern Shaanxi is the largest, and the planting industry is the main, but the species is less. Among them, Apple accounts for the largest proportion of organic certification, accounting for about 15% of certificates. However, there are the most kinds of certified products in southern Shaanxi, accounting for about 1x3 of the whole province. Due to the unique natural conditions, Yang County is the only organic product certification demonstration county in our province at present, with 24 organic production enterprises such as black rice wine, Yonghui rice and Baiyun vegetables, and more than 120000 mu of certified organic products in 13 categories.

"Organic agricultural products have three major characteristics: nature, health and environmental protection." During an interview in Yangxian County, Wang Baoqi, director of the office of Shaanxi Crested Ibis Ecological Agriculture Development Co., Ltd., took the reporter to the company's organic certified 90 mu vineyard. Wang Baoqi said that the grapes produced by the company not only do not use pesticides and chemical fertilizers, but also prohibit the use of chemical hormones such as expansion agents. The grapes taste excellent, their sweetness is about 6% higher than ordinary grapes, and the price is also much higher. Generally, grapes are sold at 8 yuan per kilogram, and the company sells them for 30 yuan. Demand exceeds supply. The reporter saw that in order to reduce diseases and insect pests, in addition to using sticky insect boards and anti-insect lamps, the vineyard also used "intelligent daylight grape bags", and several workers were weeding manually on the ridges of the field.

When she came to the Jingxia Organic Rice planting Professional Cooperative in Yangxian County, the person in charge Han Jian'e told the reporter that it took a lot of effort to select the land in the first place, because to meet the national second-class standard for farmland, it would have to stop using pesticides and chemical fertilizers for 2-3 years before it could officially become an organic farm. At the same time, there could be no factories around, because water and air had to be tested before they could be certified.

High input, low output, difficult to enter the homes of ordinary people

Under the background that people are generally worried about the safety of "import", the original "organic" agricultural products must be very popular. However, the reporter found in the interview that this is not the case. Song Dongfeng, head of Baiyun Modern Agricultural Park in Yangxian County, and Han Jian'e, head of Jingxia Organic Rice planting Professional Cooperative in Yangxian County, who is a producer of high-end organic vegetables, admitted a few days ago that they have not made a profit so far.

Asked why, he replied: "the input is high, the output is low, and the degree of consumer acceptance is not high."

"compared with traditional work, the investment of armyworm board, insecticidal lamp, organic fertilizer, farm manure and manual weeding is very large, the manual management cost is higher, and the cost remains high." Song Dongfeng said that the annual certification fee of tens of thousands of yuan of organic agricultural products alone is a large expenditure. In addition, the content of nitrogen, phosphorus and potassium in ordinary compound fertilizer accounts for 55%, while the content of nitrogen, phosphorus and potassium in organic fertilizer is only 5%. "therefore, slow growth, low yield, coupled with the poor appearance of some vegetables, sales are not ideal."

According to Han Jianye, due to the low overall acceptance of consumers, organic agricultural products will also encounter the situation of "poor quality and poor price". "Organic rice is priced at 16 yuan per kilogram in the county. In fact, it can be sold for 12 yuan per kilogram. When the new rice comes down soon every year, the organic rice in stock will be sold for 3 yuan and 4 yuan as ordinary rice. "

A few days ago, the reporter in Xi'an China Resources Wanjia, Wal-Mart, Metro and other large supermarkets, did not find organic vegetables and fruits. In a high-end imported food supermarket on the first floor of Wangfujing in Xi'an, the reporter saw three kinds of organic vegetables: zucchini, sharp pepper and cucumber, whose prices are more than double those of ordinary similar vegetables.

Through interviews with reporters, it is found that many citizens say that it is difficult to tell the authenticity of organic agricultural products, even skeptical. In this case, price becomes the decisive factor. If the price is too high, it is difficult to sell.

How to distinguish between real and fake organic agricultural products? Zhang Ruiming, a senior inspector, said that only when enterprises obtain certification certificates can they have organic codes (ID cards). Consumers can enter this organic code on the quality and safety network of agricultural products to find out the relevant information about the production of enterprises, otherwise, they are counterfeit products and can complain to quality inspection, industry and commerce and other departments.

Zhang Ruiming said that at present, in terms of composition, the nutritional value of organic and ordinary agricultural products is almost the same, but the consumption of organic agricultural products will be safer and more assured.

To break through the bottleneck, we need to reposition it.

It is understood that, according to the classification, there are three levels of agricultural products: pollution-free, green and organic. According to the actual development of our province and the consumption level of citizens, pollution-free vegetables still occupy the absolute market demand, while green and organic vegetables have a negligible market share because of the influence of production costs and market prices.

Zhang Ruiming suggested that from the point of view of enterprises, selecting their own superior products and doing organic certification for agricultural products with high acceptance in the market is the icing on the cake, such as apples and kiwifruit in our province, the sales effect will be better; while the effect of rice and edible fungi is not so obvious. However, it is necessary to recognize the international advanced nature of organic agriculture, open up the high-end market as far as possible, take the form of direct sales or specialty stores, and broaden the sales channels.

"in the long run, the production of organic food not only provides high-quality food for human beings, but also provides important support for the protection of the ecological environment," Zhang Ruiming said. "the government should strengthen the supervision of organic certification at the same time. Give some support to the producers of organic agricultural products."

In order to turn ecological advantages into economic benefits, Yangxian County allocated 5 million yuan of special funds every year to support the development of the organic industry, which increased to 6 million yuan last year to support the certification of organic products and the purchase of organic fertilizers. In addition, the environmental inspection fee for the organic agricultural product base shall be fully borne by the county finance; the product certification fee and the annual reevaluation certification fee shall be subsidized by the county finance by 60%, and the fertilizer of the organic base shall be subsidized on a fixed basis. Of course, enterprises should also adhere to quality first and brand maintenance, establish the credibility of organic agricultural products, and win the trust of consumers.

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Organic agricultural products are pure natural, pollution-free, safe and nutritious food, which can also be called "ecological food". It is produced and processed according to the principles of organic agriculture and the mode of production and standards of organic agricultural products, and certified by the organic food certification body.

The principle of organic agriculture is that when it is produced in a closed cycle of agricultural energy, the whole process uses agricultural resources, rather than using energy outside agriculture (chemical fertilizers, pesticides, production regulators and additives, etc.) to influence and change the energy cycle of agriculture. The mode of production of organic agriculture is an effective cycle that makes use of four production factors: animals, plants, microorganisms and soil, without breaking the biological cycle chain.