Develop Cultural Agriculture and improve Agricultural efficiency

In the face of the complex and changeable domestic and foreign environment and the increasingly competitive international trade of agricultural products, choosing the development path of cultural agriculture can effectively promote the development of modern agriculture, enhance the cultural connotation of regional agriculture, and promote economic and social development.

Scientific connotation and characteristics of Cultural Agriculture

Cultural agriculture mainly refers to a new type of industry with high cultural content and cultural value through cultural connotation building and integration with related industries, relying on unique ecological resource endowment and humanistic characteristics, aiming at industrial development and increasing farmers' income, based on environmental protection and quality safety, and supported by agricultural scientific and technological innovation. And with the help of cultural creativity to shape brand agriculture and brand marketing, the use of brand premium effect to maximize the added value of agriculture and promote regional economic development of modern agricultural development model.

The connotation and characteristics of cultural agriculture mainly include four aspects. The first is to enrich the connotation of agricultural culture. Give full play to the supporting role of cultural soft power to modern agriculture, and actively explore and innovate the cultural factors in agricultural management. The second is to raise awareness of environmental protection. Through agricultural scientific and technological innovation and its popularization and application, we can promote the improvement of agricultural production level and the quality of agricultural materials. Third, the development of industrial integration. In accordance with the requirements of the "synchronization of the four modernizations", we should construct the development model of the whole industry chain and introduce beneficial and guiding policies. The fourth is to show the regional charm of the brand. Give full play to the unique advantages of regional agricultural resources, cultivate characteristic leading agricultural products, integrate cultural connotations, and comprehensively implement brand marketing strategy.

Restrictive factors for the Development of Cultural Agriculture

At present, the trend of cultural agriculture is emerging, and soft cultural value genes are constantly implanted into agriculture and agricultural products. Agriculture is changing from traditional to science and technology, from small families to everyone, and from selling raw materials (materials) to selling products (culture and ideas). The cultural connotation of products is the most unique, the most different, and the most difficult to replace. The integrated development model of the whole industry chain of agriculture is the most complete integration form of urbanization, industrialization and informatization in the current development of modern agriculture.

Although the steady progress of modern agriculture, cultural infiltration and industrial integration appear to a certain extent, play a positive role in regional economic development, but on the whole, the research on the model of cultural agriculture is less, and its development and growth has great potential. At present, there are four main factors that affect the development of cultural agriculture. First, the concept of policy guidance and planning is not strong: lack of foresight and strategy in the formulation of industrial development ideas and strategies, lack of planning and layout of industrial structure adjustment, lack of core value and target orientation; second, the awareness of protecting the environment and the safety of agricultural products is not strong: illegal use of pesticides, chemical fertilizers, additives and other acts and the destruction of ecological development of agriculture is common. Third, the awareness of brand building is not strong: the construction of trademark, certification and standard system lags behind, the local culture is not excavated, the core value of the brand is not refined, and the propaganda is not in place; fourth, the industrial development model is single: some local governments ignore the construction of industrial chain, and financial support lacks the consciousness of "integration" and "cross-border".

The mechanism of developing cultural agriculture

The development strategy of cultural agriculture aims to break through the inherent paths and ideas of traditional agriculture, improve the awareness of environmental protection, ensure the quality and safety of agricultural products, shape the brands of agricultural products, and promote the integrated development of the three industries through the infiltration of cultural elements. to ensure the implementation of strategic areas to increase agricultural production, farmers' income and economic development. According to reality, a relatively perfect mechanism for the development of cultural agriculture should include seven aspects.

The government guidance mechanism. Under the strategic opportunity of regional culture and industrial revitalization, the government should shape the core value system of local agriculture and issue preferential policies for agricultural industry. The government should formulate a plan for the development of the agricultural industry, upgrade the industrial structure, rationally divide the distribution of agricultural products, and gradually form industrial belts, gathering areas, and the forms of "one town, one industry" and "one village, one product." at the same time, it should further change its functional style and improve the efficiency of government services.

Industrial interaction mechanism. In order to realize the great-leap-forward development of industry, we must make great efforts to build an interactive mechanism of three industries, which is full of vitality, efficient and conducive to scientific development, and follow the integrated development model of "agricultural production + intensive processing + eco-tourism". In the primary industry, we should actively cultivate new agricultural operators and develop appropriate scale operation of agriculture, so as to improve the degree of organization of farmers. In the secondary industry, actively establish agricultural products processing parks, introduce sophisticated agricultural enterprises, and extend the industrial chain. In the tertiary industry, combined with the current construction of beautiful villages and family farms, we will actively expand the construction of ecological agricultural bases, leisure agriculture and creative agriculture, and promote the deep integration and development of agricultural production and agricultural leisure tourism.

Ecological protection mechanism. The protection of the ecological environment is a must duty of governments at all levels. It is necessary to vigorously develop agricultural technologies for saving resources and protecting the environment, with emphasis on popularizing technologies for comprehensive utilization of wastes, linking technologies for related industries, and technologies for the development and utilization of renewable energy. We will strengthen environmental monitoring in the process of agricultural production, strictly manage the production, operation and use of agricultural inputs, and step up efforts to prevent and control agricultural non-point source pollution. At the same time, we should strengthen the construction of the safety supervision system of agricultural products and implement the supervision responsibility from Tian Tou to the dining table.

Brand building mechanism. We will encourage the registration of trademarks of agricultural products, vigorously implement agricultural standardization, promote agricultural industrialization, and steadily carry out the certification of pollution-free agricultural products, green food and organic agricultural products and agricultural production system certification. What is worth promoting is that in the process of trademark registration and brand cultivation, folklore, history, intangible cultural heritage and farming culture can be integrated into cultural elements such as legends or allusions to create a unique brand value and enhance the added value of agricultural products and market competitiveness.

Technical support mechanism. To promote the development process of cultural agriculture and realize agricultural modernization, we must take the promotion of agricultural scientific and technological innovation system as the support to achieve the "five modernizations", that is, high quality varieties, mechanized farming (farming), base facilities, fine management and knowledgeable farmers, and promote the integration of agricultural technology, mechanization of labor process and informationization of production and management. To build a technical system that meets the requirements of the development of high-yield, high-quality, efficient, ecological and safe agriculture. In addition, it is necessary to further strengthen the construction of agricultural scientific and technological personnel, management personnel and marketing personnel, so as to provide strong talent and intellectual support for promoting modern agriculture to achieve a new leap forward.

Risk prevention mechanism. To promote the steady development of cultural agriculture is to establish a risk prevention mechanism in industrial development, to effectively avoid various risks in agricultural production and operation by appropriate means, and to reduce economic losses. First, we should improve the investment and financing system, establish a regular investment mechanism for government finance, strengthen the service capacity of commercial finance to "agriculture, rural areas and farmers" and county small and micro enterprises, encourage social capital participation, guide and support the rapid development of the industry, support the listing and financing of leading enterprises with conditions, establish agricultural and forestry product processing parks, gather agricultural processing enterprises, extend the industrial chain, and promote the scale of industrial development. The second is to improve the agricultural insurance service system, constantly improve the coverage and risk protection level of agricultural product variety insurance, and encourage various forms of mutual assistance and cooperation insurance. We will standardize the management of agricultural insurance catastrophe risk reserves and speed up the establishment of a financial-supported agricultural insurance catastrophe risk dispersion mechanism. Explore the establishment of business such as loan guarantee insurance and credit insurance in the field of agriculture-related finance.

Publicize the marketing mechanism. Encourage the implementation of the new marketing concept of the integration of "production, supply and marketing media". "media" is not only the propaganda media, but also the "online and offline" marketing platform, but also the marketing strategy of the brand trademark. The development of cultural agriculture should not only promote the agricultural industry, but also shape the brand, strengthen publicity, improve product competitiveness, broaden sales channels and increase the added value of agricultural economy. First of all, improve the construction of market trading platform. We will strengthen the construction of regional agricultural products wholesale markets and market information, support the construction of small agricultural products collection markets and distribution centers in producing areas, speed up the development of modern warehousing and logistics facilities for bulk agricultural products in major producing areas, and improve the cold chain logistics system for fresh agricultural products. Secondly, strengthen the market promotion. We will increase the publicity of cultural agriculture and brand agricultural products in all kinds of media, plan agricultural festivals, agricultural products promotion meetings or online promotion meetings, and encourage the establishment of chain stores for direct sales of agricultural products. Thirdly, strengthen the construction of e-commerce platform. In addition to traditional publicity and marketing models such as building websites, it is necessary to safely test the waters of PC e-commerce industries such as Tmall and Taobao, and encourage agricultural enterprises to march into "WeChat merchant cities" and seize new highlands in the market.