The upsurge of "Internet + Agriculture" drives traditional enterprises to turn around and embrace interconnection.

Last Friday, the Ministry of Commerce announced the "Internet + circulation" action plan, as the "Internet +" of the first industry planning, rural e-commerce "last kilometer" and "the last 100 meters" of the issue once again caused heated discussion, the Ministry of Agriculture recently proposed to carry out information into the village household pilot, each administrative village will build at least 1 village-level information service station,"Internet + agriculture" upsurge surging unstoppable.

"Internet + agriculture is the hardest to add to the primary, secondary and tertiary industries, but it will add up to the biggest change." Meng Zhaoli, chief economist of Tencent Research Institute, told the financial reporter of CCTV. com.

Internet and agriculture, rural areas, farmers are increasingly close

The disjunction between production and marketing has always been one of the challenges facing agricultural development. Agricultural products produced by farmers with hard work are not marketable, resulting in sharp drops in prices leading to losses for producers. Or it is not uncommon for agricultural products to be in great demand, but production cannot keep up with them, and prices rise sharply.

"The price fluctuation of agricultural products is very large, mainly due to poor communication of production, supply and marketing information; there is also information asymmetry problem between agriculture and enterprises serving agriculture. For example, it is very difficult for financial enterprises to collect scattered farmer information, which affects the development of agriculture and related industries." Zhang Yuanhong, director of the Rural Industry Research Office of the Rural Development Institute of the Chinese Academy of Social Sciences, said in an interview with a financial reporter from CCTV. com.

And these problems point to an exit, the Internet. Zhang Yuanhong believes that the relationship between the Internet and agriculture, rural areas and farmers is getting closer and closer. Farmers need to rely on information for their production and life, and the quality of agricultural products and pollution control also need information cooperation.

"The role of the Internet is very large, and the transformation of modern agriculture will be greater. Informatization and precision are one direction of modern agriculture." Zhang Yuanhong said.

"A little improvement in information sources will greatly improve their lives. Trade is only a very small part. Other basic information such as rural information management, pests and disasters, medical treatment, transportation, food, and real-time uploading of basic information are all very important." Meng Zhaoli said, adding that "Internet +" brings not only the growth of GDP itself, but also the improvement of overall social welfare.

In her opinion, changing rural life is not a problem of technology itself, technology is only the foundation, more important is the change of the whole user habit, farmers are used to using the Internet need to do the cultivation of the upper layer, such as providing content suitable for farmers, follow-up continuous mobile phone operation tips, etc., slowly forming an atmosphere will have clustering effect, it is expected that it will take 3-5 years to have great improvement.

Traditional agricultural production enterprises have turned to embrace the Internet

Yesterday, New Hope Liuhe Co., Ltd. and Beijing One Person One Mu Tian Network Technology Co., Ltd. reached strategic cooperation at the raw material procurement end and product output end. The former is China's largest agricultural and animal husbandry industry cluster agricultural leading enterprise, and the latter is China's largest agricultural product information trading platform. The strong alliance may be the best example of "Internet + Agriculture".

"The cooperation with Yimu Tian Company opens the prologue of New Hope Group's deep cooperation in 'Internet + supply chain'. The traditional agricultural and animal husbandry production genes of New Hope Liuhe, together with the agricultural e-commerce genes of Yimu Tian, will inject more imagination space for New Hope in the fields of future animal husbandry industry restructuring, consumer-end data marketing management, product traceability, etc." New Hope Liuhe President Li Bing said.

It is understood that in the past 10 months, the platform flow has accumulated more than 10 billion yuan, and the transaction target within the year is positioned at 100 billion yuan. Deng Jinhong, CEO of one mu of farmland, said frankly that this is the speed brought by Internet talent.

"We cooperate not only with suppliers such as New Hope Liuhe, but also with terminal purchasers such as Village Base and Yunhaiyao, and organically combine them through Internet tools, which is very promising to achieve 100 billion yuan." Deng Jinhong said in an interview with a financial reporter from CCTV. com.

How to use Internet tools organically combined, Deng Jinhong for example, after real-time monitoring of an acre of land from terminal buyers know that last week's sales of braised pork trotters is ten times that of braised mutton, can be the first time to feed back the data to the production enterprises to increase the supply of pig trotters, because the purchase volume of terminal suppliers will increase.

"I believe that it is a great benefit for both sides, this is the change in circulation efficiency brought about by the Internet, a large amount of transaction and supply chain data, to help farmers and herdsmen become more 'smart', to solve the problem of agricultural product dispersion and information asymmetry, and to make supply and demand closer." "Deng Jinhong analyzed.