Information on the online purchase and Marketing meeting of Agricultural products in the Summer and Autumn of 2015

In order to accelerate the development of e-commerce for agricultural products, the Ministry of Commerce held an online meeting on the purchase and sale of agricultural products in summer and autumn 2015 from August 18 to September 18, 2015. With the close cooperation and meticulous organization of the departments in charge of commerce at all levels and the organization department of the party committee, the commercial departments of 335 counties (cities and districts) of 28 provinces (autonomous regions and municipalities directly under the Central Government) reported 436000 items of supply and demand information on agricultural products, involving 768 varieties of agricultural products, promoting the sale of agricultural products of 470000 tons, with a transaction value of 3.68 billion yuan. Among them, the areas with outstanding information release and transaction volume are: Hunan, Henan, Chongqing, Yunnan, Jiangxi, Hebei, Shandong, Guangxi, Jiangsu and Ningxia. The relevant information is hereby announced as follows:

First, attach great importance to it and make comprehensive deployment.

According to the "Internet + Circulation" Action Plan of the Ministry of Commerce, in order to solidly carry out the work of rural business information services and promote the regular connection of online purchase and sale of agricultural products, the Ministry of Commerce issued the notice of the General Office of the Ministry of Commerce on doing a good job in the online docking meeting for the purchase and sale of agricultural products in summer and autumn 2015 (Commercial Office telegram [2015] No. 605). The department in charge of commerce at all levels and the remote office of the Organization Department of the Party Committee attach great importance to it, unify their thinking, and make comprehensive work arrangements in the light of local favorable conditions.

Henan, Hebei, Guangxi, Jiangsu, Ningxia and other provincial commerce departments timely communicate and cooperate with local agricultural departments to study and formulate feasible work plans and take multiple measures to ensure that all the work of the meeting is carried out. The competent departments of commerce in Hunan, Chongqing, Fujian, Shanxi and other provinces actively carry out publicity on docking meetings, formulate work assessment methods, clarify the division of responsibilities, and guide and urge cities and counties under their jurisdiction to carry out training in a timely manner, guide more agriculture-related businesses to participate in docking independently, and expand the coverage of rural business information services. The long-distance Office of the Organization Department of the Anyang Municipal CPC Committee of Henan Province and the Municipal Bureau of Commerce set up a supervision group, which put forward the work requirements of "attach great importance to it, be responsible for it, vigorously publicize it, and launch it extensively". It has formed a responsibility system of "city and county to grasp guidance, township management, and site implementation", built a rural business information service network covering city, county, township and village levels, and achieved good results in this docking meeting.

Second, innovate methods and expand functions

First, it is displayed by product type in different areas. This docking meeting is divided into seven special areas: procurement, pre-sale, melons and fruits, vegetables, animal husbandry, grain and oil, and comprehensive. Each area focuses on displaying seasonal spot, pre-sale, procurement and characteristic agricultural products information, and highlights the hot-selling products in that season to enhance the popularity and brand value of regional agricultural products. During this period, in order to further assist local government departments in promoting and promoting regional high-quality and characteristic agricultural products, promotional topics such as Yunnan Plateau characteristic agricultural products, Hebei Chongli characteristic agricultural products, and national (Guigang) summer and autumn agricultural products O2O docking meeting were carried out.

The second is to invite e-commerce procurement enterprises to interact online. Relying on the purchasing hall of the national platform, the first page of the docking meeting highlights the purchasing needs of agricultural products from chain supermarkets, wholesale markets and e-commerce enterprises, and invites the person in charge of purchasing enterprises to interact with suppliers online. answer farmers' questions in the process of purchasing agricultural products at any time. Laoshuyuan Fruit Professional Cooperative in Dangshan County, Anhui Province has achieved a successful docking of 100 tons of Dangshan pears through the procurement area and Beijing original Life Network, and the two sides have also reached a long-term cooperation agreement.

Third, new pre-sale zones for agricultural products will be added. A new pre-sale zone for agricultural products will be added this year to publicize and book the soon-to-be-listed agricultural products in advance, so as to alleviate the sales pressure caused by the centralized listing of agricultural products. During the docking meeting, more than 30,000 pieces of pre-sale information on agricultural products were released nationwide, which not only effectively increased the channels and windows of information dissemination, but also seized the favorable opportunity of relying on the Internet to carry out the docking of agricultural products under the new situation.

Third, take multiple measures at the same time and pay attention to practical results.

The departments in charge of commerce in various localities and the remote offices of the Organization Department of the Party Committee are closely integrated with the local reality, firmly seize the favorable opportunity of docking, strengthen leadership and strict organization, and ensure that all work is carried out.

The Hunan Provincial Department of Commerce allocated 2 million of the special funds for e-commerce for rural business information services, and allocated them to the pilot counties before the docking meeting was held to urge the pilot counties to effectively use the funds to carry out various docking work. Through the short message platform of the Provincial Department of Commerce, the Guangxi Provincial Department of Commerce directly sent 1386 docking messages to 769 large agricultural households, expanding the influence of the docking meeting among farmers, and directly mobilized a large number of large farmers to participate in the docking meeting. Through the organic combination with the distance education service system of the Organization Department in Longyang District, Baoshan City, Yunnan Province, taking villages and towns as units, 93 villages were selected as the pilot villages of rural business information service in the whole area. adopt the mode of "township organizer + university student village official + industrial characteristic village" to carry out information collection and docking. During the docking meeting, it promoted 27 kinds of local characteristic agricultural products, such as coffee, tomato, walnut, eggplant, Gastrodia elata, Dendrobium, sweet persimmon, etc., which are exported to Beijing, Shanghai, Guangzhou, Chongqing, Sichuan and other places. In addition, Liaoning, Shanxi, Fujian, Jiangxi, Heilongjiang, Guangdong and other provinces (autonomous regions) also did a lot of work during the docking meeting, and achieved remarkable results.

Although this docking meeting has achieved remarkable results, there are still some problems: some provincial and municipal commerce departments do not pay enough attention to the development of rural business information services, and lack of overall planning. As a result, the online purchase and marketing of agricultural products has not been actually carried out locally; some provinces and cities have not found ways and methods to carry out this work, resulting in slow docking and failing to achieve the desired results. In addition, there are still some provinces and cities failed to report the summary of the docking meeting in time.

Relying on the distance education network for party members, the rural business information service has played a positive role in promoting the circulation of agricultural products, alleviating the difficulties in selling agricultural products, and cultivating the rural e-commerce market. it has achieved the goal of "party members and cadres are educated and the people get tangible benefits". In the next step, the Ministry of Commerce will fully implement the spirit of the documents of the CPC Central Committee and the State Council on promoting the rapid development of e-commerce for agricultural products, and further guide and urge local commerce departments at all levels to enhance their understanding and unify their ideas. develop models in a timely manner, sum up advanced experience, constantly innovate work ideas, and regard rural business information service as an important work of serving farmers and promoting the circulation of agricultural products. We should actively apply big data to promote big data's information integration in the purchase, wholesale and retail of agricultural products, strengthen cooperation with agricultural associations and agriculture-related e-commerce enterprises, and realize the regular docking of online purchase and sale of agricultural products. to make more contributions to promoting the development of rural e-commerce.

Department of Electronic Commerce and Informatization, Ministry of Commerce

November 30, 2015