E-commerce enters the village and agricultural products go to the city by car.

In Nong'an County, Jilin Province, a major grain-producing county in China, the "Internet + rural" model is causing ripples, and more and more farmers are sharing the "dividend" brought by the added value of agricultural products through mice and mobile phones.

The e-commerce platform enters the village.

Skillfully solve the dilemma of purchasing and selling in rural areas

Not long ago, farmer Wei Zhiguo encountered an annoyance: the storage of tens of thousands of jin of potatoes were unsalable. "one mu of farmland" Nong'an Station went to the village to visit and investigate. After learning about Lao Wei's difficulties, he posted the sales information on the Internet.

"after the news was released, four or five dealers contacted me, and more than 30,000 jin of potatoes were sold at once." Wei Zhiguo said, "in September this year, when potatoes and vegetables came down, I also cooperated with 'one mu of farmland'."

The "one mu of farmland" mentioned by Lao Wei is not only the leading integrity platform and big data platform for agricultural products trading in China, but also the innovative model of "Internet + Countryside": linking wholesalers and purchasers at one end, farmers and producing areas at the other end, and through mobile Internet, big data analysis, and online and offline matchmaking services, production and marketing docking to alleviate the difficulties in selling agricultural products and low selling prices.

Over the past six months, "one mu of farmland" has sold 400 tons of peanuts, 60 tons of peanuts, 150000 jin of potatoes, 20, 000 jin of leafy vegetables and mushrooms, with a trading volume of nearly 10 million yuan.

Han Yu, manager of the Nong'an Station of "one mu of farmland", said that "one mu of land" solves the problem of information asymmetry online, and organizes buyers offline to look at goods in different places, quality control, traceability, transaction capital security, and so on. At the same time, relying on the stores in 36 central cities across the country, it brings offline purchasing demand for local farmers. The distribution of agricultural products is delivered by car, which can effectively avoid the problem of "the last kilometer".

The government set up a stage for e-commerce to perform.

Reweave the rural sales network

Nong'an is one of the top 10 grain-producing counties in China, accounting for 1/10 of the output of grain crops in Jilin Province. The annual output of potatoes, "three spices", carrots and yellow tobacco in the county is 1.5 million tons.

E-commerce is a new engine to promote the economic and social development of the county. By promoting the development of the e-commerce industry, let the outside world understand Nongan, and provide entrepreneurial opportunities for young people, so as to promote the development of modern agriculture, promote the adjustment of crop planting structure, and make it more convenient for consumers to obtain high-quality agricultural products. " Zhou he, secretary of the Nong'an County CPC Committee, said.

In 2014, Nong'an was listed as one of the first pilot counties in Jilin to promote rural e-commerce, and e-commerce began to enter villages: on the one hand, third-party platforms were introduced to promote agricultural products, organize rural youth to start businesses online, and broaden the marketing of agricultural products; on the other hand, relying on the self-built platform "Nong'an first Product Network", it focused on building village-level e-commerce service stations, so that e-commerce really went deep into rural areas.

The reporter saw in the Nong'an Youth E-commerce Promotion Service Center that 12 online entrepreneurship teams and small and micro companies gathered in the two-story office space, all free of rent, utilities and other fees, and provided a certain number of venture funds.

"the e-commerce businesses stationed in the center have built the Nongan Hall in Tmall and No.1 store, mainly focusing on agricultural products and food. In just over a month, the resident enterprises achieved a transaction volume of more than 300,000 yuan. " Jia Yuanqi, deputy secretary of the Communist Youth League County Party Committee, said.

"Nongan Yiping.com" is a prefix e-commerce service platform with the county as the center, which integrates the sales of agricultural products, household, department stores and purchasing agents. In order to improve the service system of "express delivery" and "logistics" in Nong'an, the network cooperates with China Post with more than 400 postal village stores as offline service stations to realize the rapid collection and distribution of goods.

Wu Dashuang of the riverside service station in Nong'an Town runs an oil factory. Yipin.com gives him a taste of the benefits of "touching the net": "A service station can serve thousands of people. Not only can it help everyone buy things, but the oil at home is also sold faster than before. I couldn't even think about sitting at home to make money!"

Both hardware and software need to be upgraded.

E-commerce still has to break through when entering the village.

Increase sales, expand the influence, guide farmers to build brands, improve quality and efficiency, and reshape the new pattern of rural circulation. Jia Yuanqi told reporters about the changes brought about by e-commerce.

However, after visiting farmers and e-commerce enterprises, the reporter felt that there are still several hurdles for e-commerce to enter the village: the lack of e-commerce network, farmers are not good at making use of online channels, and many problems such as product quality assurance are still perplexing farmers "touching the network" and e-commerce entering the village.

"joining Yipin.com can not only help villagers sell eggs online and purchase online, but also attract popularity for grocery stores." At the Honghe food store in Riverside Village, Nong'an Town, the shopkeeper Wang Li told reporters about her experience of "touching the net". However, the villagers do not know enough about online shopping. So far, Wang Li has only bought rice cookers and clothes on her behalf. "people are still used to going to the shopping malls in town."

In addition, the imperfect hardware equipment for e-commerce applications restricts the development of rural e-commerce. "Internet touch devices such as computers and smartphones are not widely used in rural areas. Broadband fees of thousands of yuan are a burden on farmers, and small 3G and 4G signal coverage is not conducive to the popularity of smartphones." "one mu of land," said Han Yu, manager of Nong'an Station.

The reporter learned in the interview that most farmers still use credit union passbooks to access money, which is also a restriction on e-commerce platforms that need electronic payment. At the same time, the current situation such as the long transfer cycle, the low opening rate of mobile banks and the scattered layout of bank outlets have deterred some farmers who are willing to "touch the net".