Agriculture should be deeply involved in embracing "Internet +"

Recently, one of the focuses of the industry is the various versions of the story of "Internet + Agriculture". Agriculture and agricultural products, which look very local and backward, are rapidly embracing the most fashionable and popular Internet, giving people unlimited room for imagination.

For example, the problem of unmarketable agricultural products also seems to have a solution. Some time ago, news revealed that "nectarines in Zhouzhi, Shaanxi Province were unsalable, and fruit growers poured peaches into the river," which attracted a lot of attention. as a result, a new agricultural e-commerce platform, "one mu of field," stepped forward and sent multiple people to major peach-producing counties to carry out emergency assistance operations to help farmers dock local sales channels.

Driven by the real demand and national policies, agricultural e-commerce is ushering in unprecedented opportunities for development. Now, every link of the agricultural industrial chain from production, processing to sales, whether it is agricultural products, agricultural materials e-commerce, or rural Internet finance, agricultural information fields, there is a figure of "Internet +". Before that, Xiaomi founder Lei Jun had made a special trip to recommend "one mu of land" to Liu Yonghao of New Hope, and e-commerce giants such as JD.com and Taobao rubbed their hands and went to the countryside one after another, which shows the popularity of agricultural e-commerce.

Today's rural areas, agriculture, and agricultural products really need "Internet +."

So far, traditional agriculture is basically dependent on heaven for food, from planting, breeding to production, the lack of accurate market demand forecast, bringing great risks, and "Internet +" can effectively serve the agricultural industry chain. The solutions, methods and tools provided under the "Internet +" thinking make the connection between enterprises and consumers more accurate, gradually realize order production, make the information at both ends of production and marketing more symmetrical, and resolve the risk of product backlog.

Today's consumers are also full of expectations for "Internet +".

Over the years, consumers have been worried about food safety and the safety of agricultural products, and there is a consumption obstacle of "not knowing who to trust". Now you can scan the code to know when and which farm a carton of milk came from. if you want to know more, you can also know the feed batches, quality inspection information, processing procedures and so on. Even, you can connect the camera at the other end in real time through your mobile phone to see the "live broadcast" of pastures, factories and cows at this moment. The right to know and transparency brought about by the application of this new technology is more reassuring than simply requiring enterprises to be conscientious, moral and law-abiding.

It is certain that there is still a lot of room for agricultural products to touch the net in the future. According to the latest data on the website of the Ministry of Agriculture, although the e-commerce of agricultural products in China has developed rapidly in recent years, and the scale of online transactions has doubled, according to preliminary estimates, although the online transaction volume of agricultural products exceeded 100 billion yuan last year, it only accounts for 3% of the sales of agricultural products.

Of course, the agricultural "Internet +" still has many practical difficulties to be solved.

Including the current emerging e-commerce platform for all kinds of agricultural products, in fact, it mainly plays the role of a sales bridge, and there is no way to intervene, regulate and supervise the upstream. As a result, the agricultural products purchased by e-commerce are uneven, the loss rate is too high, and even some fresh agricultural products exceed the standard, which is a big problem in the current e-commerce operation. Blindly light asset model can not fundamentally solve the problem.

In addition, in today's upstream links such as the cultivation and breeding of agricultural products, employees are generally old and of low quality, and they are far from comfortable with new scientific and technological means such as the Internet. If we use the means of "Internet +" to transform all links of the whole value chain of agricultural products, from soil monitoring, production and processing to logistics and warehousing, we all need a huge amount of capital investment, which individual farmers cannot bear. We can only hope that there are certain centralized and large-scale agricultural leading enterprises to lead the completion of this change.