Insert e-commerce "wings" for agricultural products

Editor's note in recent years, e-commerce has become a new platform for rural youth entrepreneurship and employment and a new way to increase farmers' income, especially in solving the difficulty of selling agricultural products. Many readers believe that there are broad prospects for e-commerce of agricultural products, but there are still some problems, such as lack of talents, poor logistics, lagging behind in standardization construction, and so on. Laws and regulations should be issued as soon as possible to support the construction of e-commerce system for agricultural products, so as to further speed up the construction of the standard system for agricultural products, so that agricultural products can get on the "express train" of e-commerce.

Unsalable agricultural products looking forward to solving the difficulties of e-commerce

Since the beginning of summer, we have had a bumper harvest of watermelons in Liangduo Town, Dongtai City, Jiangsu Province. But what I did not expect is that this year, the price of watermelons is low and unsalable. The watermelons in the melon fields have matured, but few people pay attention to them for a few cents per jin, and melon farmers encounter the embarrassing dilemma of "high yield without increasing income."

The phenomenon of unsalable and low prices of watermelons is related to the fact that Rain Water has more weather this year, the climate is cool, and the public demand is not high. However, there is also an important reason, that is, poor information and logistics, resulting in reduced prices of agricultural products in some places can not be sold, others want to buy but can not buy goods. To solve this problem, it is necessary to open up the channel of information and logistics. In the "Internet +" era, the Internet is undoubtedly the most convenient way to communicate. But at present, our market towns and most villages have not set up e-commerce service points for agricultural products. If there are more e-commerce service points for agricultural products in rural areas, and the agricultural products produced by local farmers catch the "express train" of e-commerce services, the products will be sold to more places and farmers will increase their income as a result.

It is urgent to enable more people to eat fresh and assured agricultural products, to sell agricultural products at a "good price", to speed up the marketing of agricultural products, and to promote the construction of e-commerce service points for rural agricultural products. All localities should issue support policies to encourage supply and marketing cooperatives, post offices, and express delivery companies to set up e-commerce service points for agricultural products in mature township towns and central villages, so as to form a rural e-commerce service network. At the same time, under the background of rural youth returning home to start a business, we can combine the training and education of farmers with the development of e-commerce, and use a variety of means and methods, such as professional farmer training and entrepreneurship training for college students, to speed up the training of rural e-commerce talents. aspiring young people should be encouraged to engage in e-commerce entrepreneurship. In addition, the local media should also widely publicize the e-commerce services for agricultural products, expand their popularity and improve the marketing rate of agricultural products. (Zhu Ting, people's Congress Office of Liangduo Town, Dongtai City, Jiangsu Province)

Open up the "last kilometer" of agricultural products sales

In recent years, agricultural products e-commerce has developed rapidly in various places, but according to the author's research in rural areas, there are still many difficulties in agricultural products e-commerce.

First, the lack of real industry-based agricultural products e-commerce enterprises. The slow sale of summer fruits and vegetables has always been a major "chronic disease" in the agricultural product circulation industry. To investigate the reason, in addition to farmers' high expectations for the price of agricultural products, farmers' lack of knowledge of online sales of agricultural products and other factors, a more important reason is the lack of leading physical industries of agricultural products e-commerce enterprises.

Second, the quality standardization system of agricultural products is not perfect. At present, many agricultural products do not have a unified standard, do not form a brand, and their sales are restricted.

Third, the "last kilometer" logistics has become a bottleneck. Agricultural products are fresh, perishable and not resistant to storage and transportation, which requires special conditions for storage, distribution and transportation. But at present, the rural cold chain logistics is not yet mature, and the deficiency of cold chain technology and circulation and distribution system has become a bottleneck restricting the online trading of agricultural products.

To solve these problems, we must first build a village-level information network system as soon as possible. All localities should create a policy environment for diversified investment, in line with the principle of "who invests, who will benefit", broaden the channels of investment and financing, and encourage and guide social forces to invest in agricultural information services. Develop and integrate the rural market information collection system, integrate the rural market information resources, and establish the rural market information analysis and prediction system. On this basis, efforts should be made to build a rural market information database, and finally meet the requirements of network operation and resource sharing between vertical and horizontal. Secondly, through the implementation of the cooperative production and operation model of "leading enterprises + farmers' professional cooperatives + farmers", large-scale planting, standardized management and brand sales can be realized, which not only ensures the quality of agricultural products, but also helps to stabilize the planting area of related agricultural products and achieve a balance between production and marketing. Thirdly, establish a logistics model of agricultural products between urban and rural areas. Post can be used as a logistics platform for the rapid development of rural e-commerce, and at the same time, relevant departments need to provide strong support in giving priority to agricultural vehicles and supporting cold chain logistics, so as to open up the "last kilometer" of agricultural products sales. (Zhang Junjie, member of the CPPCC National Committee of Laohekou City, Hubei Province)

Using the Internet of things to crack the "difficult to sell and expensive" of Agricultural products

Now, it is the time when a large number of fruits are on the market, but the phenomenon of unsalable fruits has appeared in many places one after another. The main reason for the unsalable fruit is that the information of supply and demand is asymmetric, the intermediate links are redundant, the fruit growers do not grasp the initiative, and the demand preferences of consumers are difficult to feedback to the fruit farmers.

Can farmers open an online shop to solve the problem of unsalable sales? The author believes that without economies of scale, it is difficult to open an online store by fighting alone. In small sales, labor, packaging and logistics account for a larger proportion of the cost, and even the intermediate cost is much higher than the value of the fruit itself, and these costs will eventually be passed on to consumers. Therefore, the Internet of things marketing, which omits the intermediate link, is expected to become a new way to solve the problem of "unsalable, difficult to sell and expensive to buy" of agricultural products.

Take our Tianmu pilot fruit Internet of things system as an example, consumers submit their needs and preferences when placing orders on the fruit Internet of things platform, and the Internet of things platform deploys fruits nearby, saving intermediate links and avoiding the waste of fruit resources, logistics resources and human resources, thus greatly reducing the cost of sales terminals. With the accumulation of data, the preference demand data of different regions, different seasons and different consumers are fed back directly to fruit growers, so that fruit farmers can make corresponding adjustments in time and master the initiative.

At present, the establishment of the fruit Internet of things also needs to solve the following problems. First, there is no national standard for the Internet of things and there is a lack of boundary guidelines for framework constraints. We need to do a good job in scientific top-level design to achieve sustainable development of the Internet of things. Second, the degree of public acceptance is not high. The public's acceptance and recognition of the new model, to a certain extent, determines the speed and degree of the popularity of the Internet of things. We should strengthen publicity to improve farmers' acceptance of the Internet of things. Third, there is a lack of talents to support the development of the industry. It is hoped that universities and institutions can speed up the training of professionals in the Internet of things.