Kim Jong-il Group "Marriage" Irrigation Enterprises Cross-border: "1x 1"

Beijing, July 31, 2015 / PRNewswire /-- recently, Kim Jong-da Group has signed contracts with Israel Rivoles Irrigation Company, Xinjiang Tianye Water-saving Irrigation Co., Ltd., Inner Mongolia Muhe Water-saving Engineering equipment Co., Ltd., and Shanghai Huawei Water-saving Irrigation Co., Ltd., which will be based on the integration of resources, technology and services of all parties, and jointly devote themselves to the technical promotion of advanced drip irrigation equipment and the integration of water and fertilizer. This is the first cross-border "marriage" of irrigation enterprises by Chinese fertilizer production enterprises, and it is an innovation of ideas, which finally breaks the industry boundaries between agriculture and water conservancy, and allows all parties to jointly promote the integration of water and fertilizer.

The combination of fertilization and irrigation is an innovation in thinking.

Zhu Yundi, operations director of Israel Rivoles in China, believes that the combination of irrigation and fertilization enterprises is an innovation. Although the two are integrated in foreign countries, in China, this time, it has signed a contract with Kim Jong-da Group to truly unite irrigation and fertilization enterprises and opened up a new model in China, which will be more conducive to the development of water and fertilizer integration in China.

Rivoles has promoted the integration of water and fertilizer in Israel and the world for more than 50 years, and in China for nearly 20 years. The integration of water and fertilizer is the direction of modern agriculture, but China has many failed lessons in promoting the integration of water and fertilizer. Most of these lessons come from poor quality irrigation products and fertilizers, as well as improper design and operation of the system. In the past, many users wanted us to recommend water-soluble fertilizer products, but the price of water-soluble fertilizer from abroad is often very high, beyond the affordability of some users. Therefore, the integration of water and fertilizer needs high-quality irrigation products and high-quality soluble fertilizer. After Kim Jong Neng localizes the production of water-soluble fertilizer, it will undoubtedly bring benefits to users. Rivoles high-quality irrigation products and Jinzhengda's high-quality soluble fertilizer will promote China's water and fertilizer integration to a higher level.

Growers will fall in love with the integration of water and fertilizer

Lu Mingli, chairman of Shanghai Huawei Water Saving Irrigation Co., Ltd., said that as the saying goes, "the root is the mouth of the crop, and water is the leg of fertilizer." however, there is a situation in our country that "fertilizer returns fertilizer to fertilizer and water to water," which not only reduces fertilizer utilization efficiency and increases cost, but also causes non-point source pollution. Therefore, this time, Shanghai Huawei and Kim Jong-da strategic cooperation to achieve the integration of irrigation and fertilizer, the implementation of accurate integration of water and fertilizer, which is a very good combination.

If the irrigation system is only used for irrigation, its function is only 40%, while if it is fertilized with water, it can achieve 100% of its effect. In recent years, drip irrigation enterprises and fertilizer enterprises have also carried out some cooperation, but some common compound fertilizers have poor solubility and are easy to form crystals and block the flow channel, resulting in negative effects due to improper use. Therefore, the drip irrigation system is also very eager to seek fertilizers that do not cause blockage, weak acidity and complete water solubility, and this time a real strategic cooperation with large fertilizer enterprises like Kim Jong-da can achieve this effect. This is the first time and a feat for both companies to promote drip irrigation systems and high-end water-soluble fertilizers in each other's customer systems.

In the big strawberry growers in Jiading District of Shanghai, we found that Venturi tubes and other high-end water-soluble fertilizers are still being used. When they learned about the drip irrigation system, they were very surprised and said, "it's amazing that there is such a system in the world that automatically allows water and fertilizer to flow to the roots of crops." Therefore, the concept and awareness of users need to be further improved, which is also the market space that we can further develop.

Shanghai Huawei has a high reputation in the field of cash crop irrigation and has training units such as "Huawei College". Kim Jong-da Group is a leading enterprise in the production of water-soluble fertilizer and has a perfect service network in agrochemical service and training. we hope that through the service network and training of both sides, let the market understand and accept the integration of water and fertilizer, and fall in love with this revolutionary agricultural production technology. Such strategic cooperation will not only support the business of the two companies, but also reduce the cost of irrigation and fertilization for growers and speed up the process of water and fertilizer integration in China.

300000 tons is not too much, but not enough

Chai Fujun, chief engineer of Inner Mongolia Muhe Water-saving Engineering equipment Co., Ltd., said that as an irrigation company, it is unprecedented to form a close cooperative relationship with fertilizer enterprises like Kim Jong-da.

In fact, from the point of view of equipment, irrigation technology and system can not only save water, but also realize the integration of water and fertilizer. Irrigation projects have been invested in the hope of maximizing benefits. In the past, it was just dripping water, but the nutrient benefits were not brought into full play. Now the combination of Jin Zhengda and irrigation enterprises can be said to be mutually beneficial. From a market point of view, the use cost of water and fertilizer for users will decrease, and with the running-in and cooperation between the two sides, a win-win situation can certainly be achieved.

This time, the two sides signed a contract for cooperation, which can be said to be "mutual dealers." Both of us have dealer service teams, and if we can make dealers and service teams understand not only the knowledge of irrigation, but also the knowledge of the integration of water and fertilizer through corresponding training, we can combine the two in service. it can make the service for farmers more in place and more convenient. I think fertilizer sales mainly rely on quantity to achieve small profits and quick turnover. The promotion of fertilizer sales mainly depends on credibility and after-sales service like Haier. In the context of the national efforts to promote the integration of water and fertilizer, the combination of fertilizer and irrigation enterprises can not only reduce the cost of irrigation and fertilization, but also benefit farmers.

To tell you the truth, if we promote the integration of water and fertilizer, the annual output of 300000 tons of water-soluble fertilizer will not be large, but far from enough. China has a large irrigated area, and the irrigated area is increasing every year. To take a simple example, if you apply 50 jin of fertilizer per mu (generally speaking, the amount of fertilizer applied is 100 jin). The irrigated area of Xinjiang is 30 million mu every year, and the irrigated area of the whole country is 70 million mu. If calculated according to the 50 million mu of which uses the technology of integrating water and fertilizer, the annual demand for water-soluble fertilizer is 1.25 million tons. Coupled with the annual increase in irrigation area, Kim Jong-da's 300000 tons of water-soluble fertilizer capacity is not too large, but far from enough.

Xinjiang uses 2.4 million tons of water-soluble fertilizer every year.

Shao Maoxue, deputy general manager of Xinjiang Tianye Water Saving Irrigation Co., Ltd., said that about 480 million mu of arable land in China's 900 million mu of irrigated area is suitable for the development of water and fertilizer integration, but the current application proportion is only 3.2%. At present, the application area of water and fertilizer integration technology in our country has reached 20.67 billion square meters. By 2015, the total area of water and fertilizer integration technology will reach more than 53.36 billion square meters. At present, Xinjiang has become one of the areas with the widest range, the largest area and the fastest development of water-saving drip irrigation technology in field agricultural production in China, and it has become a model for the application of agricultural water-saving drip irrigation technology in China. The annual use of special water-soluble fertilizer for drip irrigation in Xinjiang is about 2.4 million tons. The annual use of Shihezi Reclamation area is more than 300000 tons, of which the annual use of water-soluble fertilizer reached 380000 tons from 2011 to 2013.

There are some problems encountered in the promotion of irrigation water and fertilizer integration, including insufficient funds to test the function and quality of drip irrigation projects, inconvenient fertilization equipment, lack of technical guidance and corresponding training, lack of high-end water-soluble fertilizers, and so on. The combination of drip irrigation enterprises and water-soluble fertilizer enterprises is just to meet the actual needs and will further speed up the process of water and fertilizer integration in China.

Source: Kim Jong Da Ecological Engineering Group Co., Ltd.