Behind the "downturn" of Zhoushan Orchid Exhibition

Author: Wang Xiaodong can't remember which orchid exhibition was held in Zhoushan. But what is certain is that this spring orchid exhibition is the most "failed" orchid exhibition held in Zhoushan so far.

At about 2: 00 p.m. on the 16th of this month, in Rain Water's "persecution", more than 30 exhibitors of orchids had to put away more than 60 pots of Zhoushan orchids once marked with "sky-high prices" on the booth in advance. Two pots were sold on the first day, with a profit of 1000 yuan, and the second day was slightly better. During the three-day orchid exhibition, the orchid trade volume was only more than 10, 000 yuan. "this is the worst transaction in all previous Zhoushan orchid exhibitions. The price of each pot of orchids ranges from tens to 100 yuan, and very few of them sell for a few hundred yuan each. The transaction volume of more than 10,000 yuan is not as good as selling a Miao orchid in that year. Wang Zefu, one of the organizers of this orchid exhibition and a senior orchid in Zhoushan, sighed.

Does the orchid stick to "loftiness" or go to the public?

The collision of views on the spot highlights different value orientations.

In a courtyard in Dinghai Park, there is a table paved with fuchsia velvet tablecloth, pots of Zhoushan orchids on the table, flowers of different shapes blooming and faint fragrance. What makes the reporters who have participated in the Orchid Exhibition feel different is that the Orchid Exhibition is relatively "weak" in terms of popularity and transactions.

Zhoushan orchids and orchids across the country, the price of orchids has experienced a process from skyrocketing to plummeting. Between 2006 and 2007, the price of Chinese orchids reached crazy levels. The price of orchids plummeted after setting a "sky-high price" of 5 million yuan per seedling at the orchid exhibition in Yunnan, Guizhou and Sichuan.

On this phenomenon, some orchid enthusiasts at the scene of the Orchid Exhibition showed completely different views.

Mr. Li, who emigrated to Canada 10 years ago, happens to be in Zhoushan this Spring Festival. I heard that Zhoushan was holding an orchid exhibition, and he went to the scene to shoot with photographic equipment on his back. He told reporters that there are also orchid exhibitions in Canada, the United States and other places, including orchids and Chinese orchids, but the on-site exhibition is very attractive. Orchids set off other colorful combinations of flowers, look very beautiful, visitors are also many, unlike our orchid exhibition "clear water dress", looks more monotonous.

In this regard, a person from the organizer has a different view. In his view, orchids are noble, and in ancient times they were played by Chinese scholar-officials, but ordinary people could not afford to play. In other words, orchids are not popular flowers, but can only be played by minority lovers.

Another orchid enthusiast thinks that the orchid looks more gorgeous, and foreigners watch it more. Most of the orchid exhibitions of foreigners are mainly for appreciation, and generally for low-value varieties. We look at the value, how much the price of this basin, how much the price of that basin, clearly. It is meaningless for an orchid to lose its value. if it is the same as a grass flower, there is no need to hold an orchid exhibition. "of course, it has both economic value and appreciation value, and that's the best." The orchid enthusiast added.

A citizen surnamed Xu at the scene of the orchid exhibition said that it is normal for the price of orchids to return to rationality from madness. Take the magnolia as an example, it is indeed quite good-looking, but it is only a kind of flower. At that time, my salary was only more than 40 yuan a month, and a gentleman orchid was sold for more than 3000 yuan. I was dizzy when I heard that. At that time, I could buy several houses. After the gentleman orchid bubble burst, now it is the value of a pot of flowers. "after all, most of the citizens who come to visit are not orchid experts. We attach too much importance to the economic value of orchids. In fact, whether orchids or other flowers, aesthetics is the highest level." In Mr. Li's view, the love of orchids from the heart is the purest, can not be too much measured by economic value, otherwise it will lose its original meaning.

"at that time" became the collective memory of Zhoushan orchid lovers.

The technology of sexual reproduction punctures the bubble of orchids.

Zhoushan orchids have elegant leaves and delicate fragrance, and Zhoushan orchids are full of legends.

Mr. Fang Ping, a Zhoushan orchid lover who used to work in this city, created China's first orchid theme novel "Strange Flowers" based on folk stories about Zhoushan orchids. For a while, Zhoushan orchids are even more famous.

At the scene of the orchid exhibition, Yu Hongda, a 36-year-old orchid lover who has loved orchids since childhood, is very busy, answering phone calls from customers who buy orchids online from time to time. In Zhoushan, he has the largest number of excellent species of Zhoushan orchids, at least dozens of them, among which "Shenzhou Strange Butterfly" sold at a sky-high price of 800000 at the Yunnan Orchid Exhibition in 2007. "now, the price of the same orchid is only about 500 yuan per pot. In the past, many people played orchids with the concept of investment, but now, some people still fantasize that the price of orchids will go up, which is impossible. "Yu Hongda said positively. "according to the people of Zhoushan, orchids have been made." At the scene of the orchid exhibition, Lv Jianjun, a 68-year-old orchid enthusiast, sighed that selling orchids in the past was like selling gold bars, but now he has returned to orchids. Lu Jianjun has planted orchids for more than 30 years, among which he discovered and named many famous orchid varieties in Zhoushan.

In the past, during the Qingming Festival from mid-to late October to the following year, like other orchid enthusiasts, he was fully armed with a shoulder bag with a day's dry food and fruit, and went up the mountain early in the morning to dig orchids.

In Lu Jianjun's memory, the orchid market was the best from 2006 to 2007. At that time, there were the most people going up the mountain, both locals and outsiders. As long as there was a shout on the mountain, someone agreed. Since 2008, there have been fewer people going up the mountain to dig orchids, one reason is that good orchid varieties are hard to find, and another reason is that the price of orchids has plunged sharply and is not worth much. Now, no one goes up the mountain. "at that time, at the orchid exhibition, many people would come up and ask. An orchid is often a concept of tens of thousands or hundreds of thousands. Now orchids worth tens of thousands of yuan can only be sold for a few hundred yuan, or even dozens of yuan. Lu Jianjun said, for example, that the "big yuan treasure" in his hand sold for 130000 yuan at its best in 2006, but now it is 130 yuan per seedling; the "black cat" sold for 80,000 yuan a seedling at that time, but now there is still little interest in it at 80 yuan. "in 2005, I bought a seedling of orchids for 10,000 yuan, and the next year I could sell it for 100000 yuan. The money can be seen immediately. "in Lu Jianjun's memory, around 2006, there was an endless stream of people who came to buy his orchids. As long as they liked it, it was easy to sell an orchid for tens of thousands of yuan. Often it was only after several pleas that the other party agreed to sell it to them. "

In the eyes of some people of insight, orchids have fallen from sky-high prices at that time to grass-roots prices today, mainly due to excessive speculation at that time. Many people think that the price of an orchid is more expensive than that of a house. Another important reason is that good orchid varieties have increased greatly through tissue culture, and good orchid varieties have suddenly increased in the market, and the price has naturally plummeted. Technology has completely subverted the traditional operation of orchids.

Do not regard orchids as a cause to recognize the situation and change the mode of operation.

It's better for orchid lovers to laugh at themselves than to grow cabbage.

There are about 300 orchid lovers in Zhoushan. Yu Hongda, from his hometown of Lincheng, is one of the people who are soberly aware that orchids will have today's results. In Yu Hongda's view, the orchid industry in Zhoushan has never really been formed in the past, let alone now.

"at that time, Zhoushan orchids were also fragrant inside and outside the walls. Zhoushan did produce a lot of good orchids, but it was often outsiders who made money. now Zhoushan orchids are in the weather, which is not comparable to the climatic conditions and geographical location of places such as Guangdong. Zhoushan does not have great market radiation support, and the number of consumers in Zhoushan is limited."

In the face of the rapid changes in the city of Lanzhou, Yu Hongda transformed rapidly. At present, Yu Hongda relies on online channels to sell orchids. Selling hundreds of thousands of yuan a year is not a problem, but he no longer regards orchids as a career and claims to be just an orchid lover on a larger scale in Zhoushan.

He contracted 14 mu of land on Nanshan, located in Dongli, Lincheng. At first, he envisioned the development of two orchid greenhouses. Last year, orchids have been transformed into comprehensive flower supermarkets. Orchids are only part of them. He introduced a variety of flower bonsai. Not only wholesale and retail but also to carry out flower rental business.

Such a "depressed" orchid city, so that some orchid enthusiasts suffer. Wang Zefu, who is in his 70s this year, is worried that if the orchid market goes on like this, the popularity of the orchid market will dissipate. But the old man's state of mind is good. He laughed at himself, "although it is impossible for orchids to have an industry, it is better than growing Chinese cabbage." "

A citizen who visited the Orchid Exhibition posted this emotion on Wechat moments that night: the orchid show held in Dinghai Park during the Lantern Festival of the year of the Horse had to end early in the heavy rain. Although the bubble burst and returned to reason, the hidden fragrance of orchids is still intoxicating. Interestingly, some people recall the story of how much the orchid plant was worth, which is reminiscent of some industries today.