Fresh e-commerce has entered the formal community market and opened up a new way.

In the early days of the e-commerce industry, many merchants will not choose the fresh e-commerce industry, and many businesses are intimidated by its own characteristics of high costs and low profits. In contrast, the development of e-commerce in other industries is beginning to see benefits, and the choices of merchants will certainly follow the trend of making a lot of money.

With the continuous development and improvement of the field of e-commerce, businesses who have been struggling in the field of fresh e-commerce have also seen the dawn of hope, from the action of joining hands with the community platform to the continuous improvement of the development of the logistics chain. let the whole fresh e-commerce ignite new vitality.

At present, as one of the hegemons of fresh e-commerce, Yi Guo Shengxian recently announced a cooperation with the lower kitchen to mainly attack community-wide market sales.

At present, with the change of the quality of life, the general needs of domestic consumer users can no longer be met. This cooperation will enable easy fruit fresh to fully tap the e-commerce value of the community and complete the closed loop of guiding consumption from the community. It will create a new era of deep cooperation between e-commerce platform and content platform.

It is understood that at the initial stage of the launch of the kitchen bazaar, Yiguo fresh was settled, and the two sides have been ploughing in their respective fields for many years. In nearly a year, the high-quality fresh fruits and vegetables from Yiguo and the high-quality contents of the lower kitchen are closely combined and complement each other, which is welcomed by many cooks, and the bazaar sells tens of thousands of orders every day.

According to the analysis of people in the industry, on this good basis, the further strategic cooperation between Xia Kitchen and Yiguo fresh is undoubtedly a strong combination of 1: 1 > 2, and the two sides will give full play to their strengths and continue to dig deeply and lay out the future. Explore more possibilities in the field of fresh e-commerce.

With the joint efforts of the two sides, the high-quality content of the lower kitchen will be used in the fresh and fresh easy fruit and Tmall supermarket with easy fruit as the supplier, and easy fruit will also expand the global supply chain according to the needs of users in the lower kitchen to provide users with more accurate goods.