Agricultural materials distribution know-how integration product push package

What is it like to run a shop with agricultural materials? "the goods were arranged in a mess and the propaganda pages were hung all over the wall." It is the impression of most farmers on agricultural capital stores. Many shopkeepers who run agricultural businesses all the year round also say frankly, "there are already many goods in the store. When the farmers are busy, they only care about helping the farmers choose their products. How can they have time to clean up?". This situation does not exist in the agricultural management shop of Ma Shihai, Minggang Town, Pingqiao District, Xinyang City.

This store is a little "very different".

Compared with the supermarkets and other shops on the street, Ma Shihai's agricultural shop is not large, but the shop is clean and tidy, and the door is also clean. On the glass counter at the entrance, there is a computer, and all kinds of pesticide products are neatly placed in the counter and on the containers behind it. On the other side of the store is the fertilizer area, where several different fertilizers are placed, and this is only the display area of fertilizer products, and a large amount of fertilizer is stored in the warehouse behind the store.

As for the layout of the store, Ma Shihai said that although he had been operating agricultural products for only three years, he was determined to make a change from the beginning to make his agricultural store different from the chaos of ordinary storefronts. A clean and tidy storefront can not only improve their working environment, but also be recognized by farmers as "regular".

Push set meal, the novice of agricultural material has the knack.

Minggang Town has a large population and a large area of arable land, mainly growing wheat, corn, rice, peanuts and other crops. Ma Shihai said that although there is a large area of arable land and a large demand for agricultural products, farmers' ability to bear the price of agricultural products is limited because there are few local high value-added crops. Farmers love and hate many agricultural products, not only love quality, but also "hate" price. This is the case with chelate fertilizer of Sinochem. Farmers trust the brand and quality of chemical fertilizer in Sinochem, and see the actual effect of chelate fertilizer through use, but they are prohibitive to its relatively high price.

Ma Shihai's agricultural products from seeds, fertilizers to pesticides are relatively complete, so he combines the products and sells them in the form of a set meal. In this way, farmers have received certain price concessions, and Ma Shihai has also obtained stable customers and product sales. "as long as a part of the deposit is paid, all the agricultural products needed for the whole season can be booked. Not only the total price has been reduced, but the fees are still paid in batches, and the effect is very good." Ma Shihai said.