How to Play "Characteristic Card" in Rural Tourism

Recently, the executive meeting of the State Council proposed to actively develop personalized and characteristic rural tourism, which pointed out the direction for further promoting the development of rural tourism. In recent years, with the vigorous development of rural tourism in China, rural tourism has gradually become the choice of leisure vacation for people. Local governments comply with the trend and actively create tourism belts with regional characteristics, which effectively promote the development of local leisure agriculture and tourism industry. However, the development of rural tourism is impulsive but not rational. In some places, the lack of overall planning awareness and professionals has led to a single form of resource development, many homogeneous products, lack of attractiveness and other problems, which have been criticized by the society.

When developing rural tourism, some villages and towns lack a correct understanding of themselves, and when planning and construction, they rely on their feelings and follow the crowd, and they follow what others do. Villages in different places can hardly see the difference. This kind of rural tourism is difficult to be competitive in the market. Some villages and towns have ignored the industrial characteristics of rural tourism and carried out infrastructure transformation blindly. The original poplar and willow Yiyi grass-green river embankment has been transformed into cement road poles, and the originally winding and elegant mountain path has been piled into boring stone steps. Do not study the psychology of tourists, self-righteous "improve the hardware", these blind operations not only cause huge waste, but also lead to the loss of the most precious and core competitiveness of the countryside.

The reason why rural tourism is popular in recent years is that with the continuous improvement of the level of urbanization, more and more people miss the development of rich local culture, tourists are in order to experience rich nostalgia. Lack of thinking and innovation will only leave them left behind in the market competition, while the situation of "thousands of villages" virtually gives those villages and towns that are willing to provide a better rural tourism experience the opportunity to brand and occupy the market.

To do a good job in rural tourism, combined with local characteristics of farming is the key. If you think of rural tourism as a vase, then the characteristic farming is the flower arrangement in the vase. If rural tourism wants to stand out in many competitions, the product should not be too single, and tourism products should be endowed with rich connotation. Since it is rural tourism, we should fully tap the local agricultural culture and closely combine rural tourism with its characteristics, so as to package more rich tourism products. Ten thousand mu of rape flowers in Luoping County, Yunnan Province are famous at home and abroad. Making use of its brand effect of rape flowers, Luoping County encourages farmers to develop "Huahai farm music", which effectively combines local characteristic agriculture with rural tourism, and has achieved a good aggregation effect.

In order to do a good job in rural tourism, we should know that culture is the soul of rural tourism. Tourists who choose rural tourism care most about whether they can experience the mellow local culture. Many villages wantonly embark on fruit picking, sightseeing fishing and other projects, in fact, this is far from the whole of rural tourism, but will only make tourists farther and farther away from the real local customs. Haifeng Farm in Dafeng City, Jiangsu Province was originally a branch of Shanghai Farm, which accepted a total of 80,000 Shanghai educated youth. Making use of the profound educated youth culture, Dafeng City deeply excavates the educated youth resources and creates a unique Dafeng educated youth farm experience base. Combined with other local rural tourism projects, there is an endless stream of rural tourists from the Yangtze River Delta region every year. Cultural symbols make the rural tourism here really have a soul, and it is irreplaceable compared with other places.

To do a good job in rural tourism, let tourists realize that homesickness is the key point. The place where you can't go back is called hometown, and the time you can't go back is once upon a time. It can be said that what is most lacking in a big city is the experience of returning to your hometown and aftertaste of homesickness. When we develop rural tourism, we should pay attention to protecting the complete traditional style pattern, historical environment elements, natural landscape and cultural heritage of the village. In the development of rural tourism in Huamao Village, Zunyi County, Guizhou Province, it has preserved the "historical sites" such as the former earth fence, cattle pen, and even the tobacco house of indigenous flue-cured tobacco a few years ago. In addition, Huamao Village also awakens the sleeping pottery culture. It is said that Maotai Liquor was famous internationally at that time, and the utensils used were produced by the village. Through cultural excavation, it not only forms an industry for the village, but also allows tourists to appreciate the local culture.

The development of rural tourism can not only expand agriculture from a single production function to multi-functions such as leisure and sightseeing, agricultural experience, ecological protection and cultural inheritance, but also promote the integration of the primary, secondary and tertiary industries. it broadens the path for local people, especially farmers, to get rich, and is a powerful driving force for developing modern agriculture and promoting agricultural modernization. As a new tourism product, rural tourism encounters "growing troubles" such as homogenization and singleness, which is unavoidable in the development of any industry. As long as it is based on local characteristics, environmental characteristics and folk characteristics, and the original ecological and characteristic resources are built in different ways, rural tourism will be able to find a unique way of strengthening rich farmers.