When can we rest assured to drink domestic milk?

The latest data of China Dairy Association is embarrassing-at present, China's milk output ranks third in the world, but the proportion of dairy imports is close to 1/3 of China's total dairy consumption. Why do consumers keep "carrying milk overseas"? When can domestic milk be safe to drink? How many hurdles do Chinese people have to cross to drink Chinese milk?

Mr. Ding's choice represents the psychology of a considerable number of consumers at present. Although some countries impose restrictions on the purchase of infant milk powder and even check the "birth certificate", many young parents in China's first-tier cities are still trying to find overseas purchasing agents, and all kinds of dairy products are still popular.

Although China is a big milk producer, it is also a big dairy importer at the same time. Statistics provided by the China Dairy Association show that more than 200 million jin of milk is sold every day in the Chinese market. The annual import of milk powder and dairy products into milk is about 12 million tons, accounting for about 1/3 of the national milk consumption.

It is worth mentioning that after the melamine incident in 2008, the import of "foreign milk" increased significantly. Data show that China's imports of milk powder surged from 140000 tons in 2008 to 1.05 million tons in 2014, a more than sevenfold increase in six years. In the middle and high-end infant formula market, the proportion of foreign brands has increased.

"Why are consumers keen to carry milk overseas? Mainly after the melamine incident, consumers still lack confidence in the quality of 'national milk'. " Song Liang, a senior dairy analyst, said.

"the melamine incident in 2008 caused a comprehensive and systematic impact on China's dairy industry, which is reflected in consumers' mistrust of domestic milk, which cannot be eliminated today." Gao Hongbin, president of China Dairy Association, said.

"I used to buy imported normal temperature milk, and it costs about seven or eight yuan for a 250ml box of imported milk. Now I still buy low-temperature milk from brands such as Sanyuan and Guangming for a long time, because I know it is a farm reclamation brand and have my own milk source, and I can afford it for more than two yuan a box." Ms. Jia, a Beijing citizen, said.

Today, it has been 7 years since the melamine incident occurred, and the national dairy industry has gone through a long "ice age". However, various signs show that after the melamine incident, China's dairy industry opened the prelude to a comprehensive transformation, domestic dairy products continue to gain international recognition, consumer recognition of domestic milk has increased, the "glacier" is expected to "thaw".

"at present, the proportion of domestic large-scale pasture farming is close to 50%, which is much higher than that of seven years ago, and the pace of transformation and upgrading of the industry is quickened. The dairy quality of some large domestic dairy groups has reached the international advanced level. It can be said that this is the best period for the development of China's dairy industry after the melamine incident." Li Shengli, chief scientist of the national dairy industry technology system, said.

The reporter learned that the liquid milk of modern animal husbandry and the infant formula milk powder of Feihe Dairy won the gold medal of the World Food quality Evaluation Conference this year, while Junlebao's infant formula milk powder passed the Global Food Safety Standard (BRC) A+ certification. In Tmall's "double 11" last year and this year's "618" activities, Junlebao realized that the sales of domestic milk powder surpassed foreign brands for the first time.

"in terms of quality and safety indicators, some indicators of dairy products in China are not lower than those in Europe and the United States. in terms of milk protein content, most of our milk is more than 3.0%, which is similar to milk in developed countries." Wang Dingmian, former executive director of China Dairy Association and senior dairy expert, said.

According to Wang Dingmian, since the melamine incident, the national supervision of the dairy industry has been greatly strengthened. The Ministry of Agriculture has implemented fresh milk quality and safety monitoring for seven consecutive years since 2009. The monitoring data show that in 2014, the total number of fresh milk colonies in China's scale farms was 173000 / ml, while individual enterprises were less than 20, 000 / ml, much higher than the EU standard of 500000 / ml.

Experts pointed out that although the overall quality of domestic dairy products has improved, there are still safety risks. Let more Chinese people drink Chinese milk, need to cross the quality, cost and other barriers.

"quality is the lifeline of the dairy industry. It is necessary to ensure the quality and safety of dairy products through the implementation of the main responsibility of enterprises, with the strictest supervision, the strictest system, and the most serious accountability. " Wang Dingmian said.

The reporter learned that in order to seek a breakthrough in the encirclement of "foreign milk", domestic milk brands pay close attention to quality and save themselves. Modern animal husbandry promotes the integration of the industrial chain of self-cultivation and self-production and self-marketing, realizing the seamless link of each link to complete the extrusion from raw milk to processed products within 2 hours; Mengniu selected farm milk to establish a "traceability +" strategy, it has become the first in the global dairy industry to apply "one pack, one yard" technology to achieve accurate traceability; Yili, Guangming, New Hope and many other dairy enterprises have accelerated the layout of overseas high-quality milk sources.

Secondly, it is necessary to promote large-scale operation, reduce costs and promote the reasonable return of domestic milk prices.

"when the quality is equal, price is the decisive factor for consumers to vote with their feet. At present, the cost of milk production in China is significantly higher than that in developed countries, so it is necessary to achieve large-scale, intensive and standardized breeding, so as to reduce costs and ultimately reduce consumer prices. " Dong Xiaoxia, an associate researcher at the Institute of Information of the Chinese Academy of Agricultural Sciences.

From the experience of developed dairy areas, no matter in New Zealand, the United States or Europe, dairy farming is mainly large-scale farming, and the proportion of individual households is very small. Although China has reversed the situation of "small, scattered and low" farming in recent years, the proportion of more than 100 heads has reached more than 45%, but the proportion of traditional free farming is still more than half, which not only brings hidden dangers to quality and safety, but also is not conducive to the reduction of costs.

"persisting in grasping production development on the one hand and quality and safety supervision on the other, it is necessary to strengthen variety improvement, quality improvement, and brand creation, promote scale, intensification, standardization, and industrialization, and build an integrated development model of cultivation and cultivation." Han Changfu, Minister of Agriculture, said.

Experts said that fundamentally speaking, only by achieving the "double improvement" of dairy quality and industrial competitiveness can consumer confidence be boosted, fundamentally resist the impact of "foreign milk", and let more Chinese people drink Chinese milk.