1/3 of the national milk consumption is a seven-fold increase in imported "foreign milk" in six years.

"from the birth of the baby to the age of 3, I have been looking for my friends to bring back milk powder from Japan. Domestic milk is not assured, 'overseas milk' and worried about 'weaning'. " Speaking of the experience of "carrying milk overseas", Mr. Ding, who lives in Harbin, is helpless. The latest data of China Dairy Association is embarrassing-at present, China's milk output ranks third in the world, but the proportion of dairy imports is close to 1/3 of China's total dairy consumption. Why do consumers keep "carrying milk overseas"? When can domestic milk be safe to drink?

Imported milk increases sevenfold in six years

Mr. Ding's choice represents the psychology of a considerable number of consumers at present. Although some countries impose restrictions on the purchase of infant milk powder and even check the "birth certificate", many young parents in China's first-tier cities are still trying to find overseas purchasing agents, and all kinds of dairy products are still popular.

Although China is a big milk producer, it is also a big dairy importer at the same time. Statistics provided by the China Dairy Association show that more than 200 million jin of milk is sold every day in the Chinese market. The annual import of milk powder and dairy products into milk is about 12 million tons, accounting for about 1/3 of the national milk consumption.

It is worth mentioning that after the melamine incident in 2008, the import of "foreign milk" increased significantly. Data show that China's imports of milk powder surged from 140000 tons in 2008 to 1.05 million tons in 2014, a more than sevenfold increase in six years. In the middle and high-end infant formula market, the proportion of foreign brands has increased.

"Why are consumers keen to carry milk overseas? Mainly after the melamine incident, consumers still lack confidence in the quality of 'national milk'. " Song Liang, a senior dairy analyst, said.

The 7-year "Ice Age" is thawing

"I used to buy imported normal temperature milk, and it costs about seven or eight yuan for a 250ml box of imported milk. Now I still buy low-temperature milk from brands such as Sanyuan and Guangming for a long time, because I know it is a farm reclamation brand and have my own milk source, and I can afford it for more than two yuan a box." Ms. Jia, a Beijing citizen, said.

Today, it has been 7 years since the melamine incident occurred, and the national dairy industry has gone through a long "ice age". However, various signs show that after the melamine incident, China's dairy industry opened the prelude to a comprehensive transformation, domestic dairy products continue to gain international recognition, consumer recognition of domestic milk has increased, the "glacier" is expected to "thaw".

"at present, the proportion of domestic large-scale pasture farming is close to 50%, which is significantly higher than that of seven years ago, and the pace of transformation and upgrading of the industry has been accelerated. The dairy quality of some large domestic dairy groups has reached the international advanced level. It can be said that this is the best period for the development of China's dairy industry after the melamine incident." Li Shengli, chief scientist of the national dairy industry technology system, said.

The colony number control standard exceeds that of the European Union.

The reporter learned that the liquid milk of modern animal husbandry and the infant formula milk powder of Feihe Dairy won the gold medal of the World Food quality Evaluation Conference this year, while Junlebao's infant formula milk powder passed the Global Food Safety Standard (BRC) A+ certification. In Tmall's "double 11" last year and this year's "618" activities, Junlebao realized that the sales of domestic milk powder surpassed foreign brands for the first time.

"in terms of quality and safety indicators, some indicators of dairy products in China are not lower than those in Europe and the United States. in terms of milk protein content, most of our milk is more than 3.0%, which is similar to milk in developed countries." Wang Dingmian, former executive director of China Dairy Association and senior dairy expert, said.

According to Wang Dingmian, since the melamine incident, the national supervision of the dairy industry has been greatly strengthened. The Ministry of Agriculture has implemented fresh milk quality and safety monitoring for seven consecutive years since 2009. The monitoring data show that in 2014, the total number of fresh milk colonies in China's scale farms was 173000 / ml, while individual enterprises were less than 20, 000 / ml, much higher than the EU standard of 500000 / ml.

Milk production

High yield-China's dairy cow stock reached 14 million, milk production remained stable at the level of 35 million to 38 million tons, ranking third in the world, and the per capita milk share increased from less than 1 kg in 1978 to 33.8kg in 2014.

There are many kinds of products on the market, such as high-temperature milk, yogurt, pasteurized milk, milk powder, milk beverage and so on.

New technology-in 2014, the proportion of large-scale farming of more than 100 dairy cows reached 45%, and the mechanized milking rate reached 90%, an increase of 25% and 39% respectively over 2008.

Heavy management-the integration of farming and farming has been accelerated. At present, there are 13000 dairy farmers' professional cooperatives across the country, and the proportion of dairy enterprises building and participating in milk source bases is more than 20%.