Agricultural e-commerce staged brutal expansion of sales of physical agricultural stores halved

Last week, the reporter visited grass-roots agricultural materials dealers in Jiangsu and made key research on some outlets of JD.com Mall and Tiantian Circle. The survey found that wherever the agricultural e-commerce went, the business of the surrounding agricultural stores was badly hit, while the sales of the e-commerce outlets increased significantly, and the sales of some outlets even doubled in the quarter. JD.com agricultural materials channel launched soon, its online transactions have been completed, the follow-up agricultural materials business is also in a rapid layout, agricultural materials e-commerce is burning the trend of rapid expansion in the first line.

At No. 88901 Tiantian Circle in Panshui Town, Baoying, Jiangsu Province, there is an endless stream of farmers coming to buy medicine and sell fertilizer. The person in charge of the store told the reporter that on May 28, the store was officially put up for business. At present, more than 400 farmers have applied for membership cards, and only one promotional activity to open the store has taken away more than 30% of the town's agricultural market share in that quarter.

The rapid gold absorption effect of agricultural e-commerce is more prominent in Baoying Xiaji town. In the Tiantian summer store, the reporter could not see the accumulation of pesticides and chemical fertilizers, but only put a few bags of compound fertilizers at the door, and dozens of pesticides clearly marked with membership prices on the containers, but the sales situation of the store surprised the reporter. The shopkeeper revealed that 1.79 million yuan was collected on the opening day on June 23, and by the end of the reporter's interview, sales in the quarter had tripled compared with the same period last year. Why is the increment so large? The shopkeeper took a bottle of pesticide and said, "the price will be reduced as soon as it opens. Such pesticides are usually sold for 10 yuan and promoted for 5 yuan on the opening day. Which farmer doesn't want to buy them?"

The reporter learned that price reduction is only a routine action of agricultural e-commerce, and what is more lethal is planting packages and agrotechnical services. In one of the outlets, the reporter experienced online agricultural technology services through touch screen computers on the spot. It is understood that large growers who join members will not only get low-cost agricultural materials during the opening promotion, but also receive further planting packages and technical guidance in the planting process of the current season, which can be imagined as a follow-up boost to network sales.

While agricultural enterprises accelerate the layout of e-commerce offline outlets, e-commerce bosses' online sales of agricultural resources have also been launched. The reporter visited JD.com 's first-line outlets in Suqian, Jiangsu Province and found that since JD.com 's agricultural materials channel was launched, some farmers in some outlets have begun to try to purchase agricultural materials from JD.com. At a JD.com cooperation site in Caoji Township, the shopkeeper told reporters that in the past few days, some people have come to inquire about the prices of pesticides and chemical fertilizers on JD.com, and individual orders have been placed. When it comes to the prospect of helping farmers purchase agricultural materials on JD.com, the shopkeeper is full of expectations.

The reporter saw that the impact of offline outlets of agricultural e-commerce on traditional dealers has been shown. In a farm shop about 300 meters away from the Tian Tian circle network, the shopkeeper sighed when he mentioned the recent rise of Internet agricultural stores. He made a preliminary calculation that, based on sales in the past two months, sales this year could be halved. "at this time last year, we were able to sell 80 tons of fertilizer a day, but now it would be nice to produce 10 tons a day." The shopkeeper said.

What makes traditional agricultural stores even more troublesome is the problem of credit. The owner of the agricultural store mentioned that the nearby Tian Tian Circle complained, "I haven't paid the agricultural money I was owed last season, and this season's fertilizer went to that Internet agricultural store to buy it, because people's prices are low and they only collect cash." there are also Internet agrotechnical services. "

With the spread of agricultural e-commerce outlets in the front-line agricultural market, the dealers interviewed generally hate and love agricultural e-commerce. Hate is because you rob your own business, while love is reflected in the expectation of joining e-commerce. "I've heard that Nongyi Network and Agricultural Business No.1 are also doing agricultural materials. I've been paying attention. If they come here, I have to join them, otherwise I won't be able to do business in the future." An agricultural shopkeeper said.

Not only Jiangsu, but also throughout the country, offline outlets of agricultural materials e-commerce have sprung up everywhere. The reporter then contacted some responsible persons of agricultural e-commerce and learned that there are more than a thousand Tian Tian Circle networks, and e-commerce platforms such as Nongyi Network are also rapidly setting up stations all over the country, and the deep integration or fierce exchange of fire between traditional channels and e-commerce networks is already on the brink.