Internet + of China promotes the "high-end" of agriculture to squeeze out the middle link.

According to a preliminary estimate released by the Ministry of Agriculture, the online trading volume of agricultural products in China exceeded 100 billion yuan last year, accounting for 3 percent of agricultural sales. According to officials of the Ministry of Agriculture, not only agricultural e-commerce, "Internet + Modern Agriculture" has also achieved preliminary results in agricultural Internet of things and agricultural information services.

Recently, the "opinions on speeding up the Transformation of the Mode of Agricultural Development" issued by the General Office of the State Council clearly put forward the action of "Internet + Modern Agriculture". With the deep integration of the Internet and agriculture, e-commerce, Internet finance, big data. These words are gradually coming into the countryside.

Squeeze out the intermediate link

In Mengcheng County, Anhui Province, villager Zhang Zilan filled out the information and became a member of Cloud Farm. "it's several dollars cheaper to buy a bottle of herbicide online." Zhang Zilan's reason for joining Cloud Farm is simple, but the value of Cloud Farm is much more than that.

Zhang Zilan chose online shopping after careful calculation: it used to cost 110 yuan to buy a bag of chemical fertilizer, but now it only needs 88 yuan. in a year, 300 to 400 mu of planting land alone can save a lot of money on chemical fertilizer.

Tian Feng, CEO and chief communications officer of "Cloud Farm", told this newspaper that "Cloud Farm" already has more than 3500 agricultural products sold online by more than 400 enterprises, with nearly 1 million users. Farmers can directly buy products from regular manufacturers on the platform at a price 45% lower than that of traditional channels.

After the Internet intervened, the middle link of buying and selling was squeezed out. Two months ago, Wang Guicheng, a farmer in Inner Mongolia, began selling flaxseed oil on Ali's agricultural sales platform, communicating directly with buyers, making him profitable. According to statistics, by the end of last year, the number of buyers for the platform had reached 750000, an increase of 98 per cent over the same period last year.

In addition to being able to sell at a good price, the process of selling becomes much easier. Zhang Fenghua, a farmer in Juye County, Shandong Province, contracted 300 mu of land after returning home. He said: "when the peaches are ripe, a little bit online, it will be sold directly in the 'harvest remittance' of Yun Farm, which is convenient and easy to worry about."

Bi Huifang, president of the New Farmers' Federation, told this newspaper that shortening the distance from agricultural materials to farmers and from farmland to the dining table is a major feature of modern agriculture.

Absorb a large amount of resources

Wang Mei resigned from a large company, founded Mei Taoyuan, and became an agricultural product O20. Liao Jun was originally a securities manager, but later contracted about 100 mu of land and set up an "organic farm." The Internet is like a "magnet" installed on farmland, absorbing a large number of talents, funds and other resources.

Di Xuan, a villager in Jiaxiang County, Shandong Province, laments that in rural areas, loans are not easy. Later, he used Yunnongbao to get a low-interest loan from the bank. It is reported that Yunnongbao has provided 50 million yuan of low-interest loans to farmers, producing economic benefits of more than 100 million yuan.

Song Hongyuan, director of the Rural Economic Research Center of the Ministry of Agriculture, told this newspaper: "the Internet plays a connecting role. Urban funds and talents need to find a way out, there is a huge demand in rural areas, and the Internet connects the two, resulting in a promising economic model. "

In addition to bringing resources to agriculture, the Internet also explores the potential of agriculture itself. There is a large amount of idle land in Jixi County, Anhui Province. Last year, the "Ju Land" team joined Alibaba to implement the "Ju Land" project to create the first Internet "private farm" in China. Consumers can subscribe for a piece of land and choose the crops they grow through the Internet. Output from the land will be sent to consumers on a regular basis. People in the industry are optimistic about this model.

Farmland transformation laboratory

Jiang Linshu, a professor at Beijing Agricultural College, wakes up every morning to turn on the App of the monitoring cattle farm to see if 270 cows are "happy". This software can statistically analyze the recent trend of physiological indicators of cattle, and then adjust ventilation, water supply, increase or decrease the amount of feed. This is the scene in the country's first Internet of things experimental cattle farm.

With the deepening of "Internet + Agriculture", farmland is becoming more and more like a laboratory. As a platform, the Internet not only derives many new technologies, but also accumulates a lot of data, which is conducive to accurate production and can analyze the changing trend of the market and price. From the process of the development of agricultural informatization, this is a trend. " Song Hongyuan said.

Of course, for big data's application in agriculture, Bi Huifang has his own ideas: "for agricultural front-line producers, the real big data application is still in the exploratory stage." Because, big data needs professional enterprises for a long time, a large number of collection and analysis, so that more farmers can enjoy the dividends of the Internet. "

In Song Hongyuan's view, "Internet + Agriculture" may change the whole format of agriculture, produce revolutionary changes, and develop agricultural production, marketing and services more scientifically.